1. “Don Rohr has continuously proven to be a valuable business partner for Sprint’s NASCAR
sponsorship activation. He understands the value of formulating mutually-beneficial programs
that provide measurable results for Sprint, as well as Red Bull and Brian Vickers. He’s one of the
most innovate representatives we have the pleasure of working with in NASCAR. His greatest
asset is he takes the time to understand how we do business, what metrics are important to Sprint
and how best to marry his ideas to those measurable results.”
Chad Willis | Sr. Manager, At-Track Activation & Marketing NASCAR Sprint Cup Series |
Sprint Nextel
“Don's background in the entertainment industry, both music and motorsports, are quickly
evident when you brainstorm together. Clear vision and interest in a fresh approach, a handle on
new technology and current trend recognition are all things you can expect from this gentleman.
Additionally, his rapport with those he had worked with in the past is very strong and I have
enjoyed hearing time and again that Don is someone with uncommon insights, know-how,
networking skills and a can do attitude.”
Brett M. Powell, Sr. Director of Marketing & Fan Experience, Watkins Glen International,
International Speedway Corporation
“I have had the distinct pleasure to work with Don on a variety of projects and promotions over
the past several years. During that time, I have always found Don to be an innovative thinker,
when it comes to growing the sport of NASCAR, working with business partners, or promoting
Brian and his ancillary businesses. Don is the consummate marketing professional, and more
importantly, always has a clear vision of the big picture. Don's experience from the music
industry combined with his knowledge of NASCAR and his vast connections in the garage, truly
make him a leader in our industry.”
Terry Josey, Vice President & General Manager, Darlington Raceway
“I write and produce feature segments for CNN, HLN and CNN.com. A great deal of what I do
depends upon working with celebrities and their management. Quite often there is a struggle
between myself and the press representative or manager. I can say without a doubt that is not the
case with Don Rohr. In the year and a half I have known him, we have worked on 4 projects
together involving Brian Vickers. Don is an absolute joy to work with and puts me completely at
ease. Don shines where I feel a lot of his peers do not and that is in completely understanding
what it is that I do. He truly understands the importance of the relationship between the journalist
and the athlete and he understands the intricacies of the world of television production. I never
have to worry that I won't get enough time or that Brian won't be prepared for my questions.
When working with the two of them, my mind is always at ease that Don will take care of
everything. Aside from the work that we've done together involving Brian Vickers, Don has
actually gone out of his way to help me with other projects. I truly feel that Don would be a
dynamic member of any team but more than that, if you choose to make him part of your team,
you will receive not just an incredibly dedicated, fiercely loyal and very creative employee, you
gain a model ambassador”
Rebecca Baer, Producer, CNN Special Projects