This document discusses professional communication and key concepts in communication theory. It summarizes several communication models including the SMCR model, Berlo's SMCR model, and elements of communication skills, attitudes, knowledge, and social position. Communication is described as a process involving a sender, message, channel, and receiver. The document also briefly mentions Chickering and Gamson's principles for good practice in undergraduate education from 1989.

1. Professional
Communication

3. ,2553
,7
1.
2.
3.
4.

5. 1.
2.
3.
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5.

6. 1.
2.
3.
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8.

7. •
•
•
Communication
•

8. • (Aristotle)
(Rhetoric)
(Communication)
(Search for all the available means of
persuasion)
• (Edward Sapir)

9. • (Warren W.
weaver)
• (George A. Miller)

10. • James W. Neuliep
Process
Dynamic
Interactive
Transactional
Symbolic
Intentional

11. Communication
(Process)
(Message)
(Sender) (Receiver)
Sender (Channel)
Process Channel Message ChannelReceiver

12. •
WHAT
- To Inform
- To
Persuade
- To
Educate

13. - (To
Understand)
- (To Decide)
- (To Learn)
-
(To Enjoy)

14. SMCR

15. (Process)

16. Sender
Message
Channel
Receiver

17. Sender

18. Communication Skills
Attitudes
Knowledge
Position within a Social Cultural

19. (Communication Skills)

20. –
–
–
–
–

22. Attitudes
Attitude toward
self
Attitude
toward subject matter
Attitude toward
receiver
Aristotle

23. -
-

24. Position within a Social-Cultural
System

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1.
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5.

26. Message

27. Message Code
Message Content
Message
Treatment

28. Message Code
Code

29. (Message Content)

30. (Message Treatment)

31. Channel

32. -
-

33. -
-

34. -
-
-
-
-
-

35. Receiver

36. - (Communication
Skills)
- (Attitudes)
- (Knowledge)
-
(Position within a Social Cultural

37. The Berlo Model SMCR
Model
S M C R
Sourc Mess Chan Recei
e age SEEING
nel ver
ELE STRU HEARING
MEN CTUR
C C
TS
O E O TOUCHING
N
TREA D SMELLING
T
TMEN E
E
T TASTING
N

38. 




39. •
Chickering and
Gamson,1989
,2544)
• 1.
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41. •
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42. •

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44. •
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45. :
•
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• Mc Quail , Denis . Mass Communication
Theory : An Introduction . London : Sage