This document outlines the mission and values of an organization called PDDBSA that aims to be a productivity resource for Muslims worldwide. The organization believes in using productivity to solve problems facing the Muslim community. Its ambitions are to become a one-stop productivity resource for Muslims of all ages who want to enact positive change. The organization aims to help Muslims increase their productivity in an accessible way and resolve the tension young Muslims feel about being perceived as "losers".

1. BRAND
CONVICTION
www.pddbsa.com/

2. Organization
Where do we come from?
We believe in the power of productivity to
solve the problems of the Ummah

3. Organization
What are our ambitions?
To be a one-­stop productivity resource
for the Ummah

4. Audience
Who am we for?
Muslims, young and old, with an
intention to change for the better

5. Culture
Where is our world going?
Muslims are increasingly moving towards
in a way that is both accessible and
approachable

6. Culture
What is a cultural tension that
we can resolve?
Young Muslims are tired of being losers,
they strongly desire to be number one!

7. Category
What role do we play in the category?
We offer holistic productivity solutions
for Muslims worldwide.

8. Values
& Personality
What are we like as an organisation?
Hardworking, Sincere, Inspiring, Slick,
Institutionally Driven, Loathes
Mediocrity, Continuously Learning

9. What makes us
remarkable
What do we want to be known for?
#1 Productivity Resource for
Muslims Worldwide

10. What is our larger purpose?
Help the Ummah become #1