This document outlines the tasks required for an assignment on producing an advertisement. It includes pre-production planning with storyboards, schedules, risk assessments, and meeting notes. Production tasks include creating asset tables, analyzing other advertisements, shooting footage while paying attention to quality and composition, and importing, organizing, and editing assets in video editing software. Post-production tasks involve applying effects, titles, color correction, and exporting the final video in an appropriate format for the intended platform. A final evaluation of the finished product and production skills is also required.

1. Production Schedule.
Assignment 3
Task 1a
Produce content specific pre-production planning for your advert.
This should include the following:
Storyboards
Production schedules
Risk assessments
Evidence of regular production team meetings and meetings with client
For this task we had to create storyboards that are a brief way of showing what will be going
on it the advert for each scene. The production schedule will be to show what we will be
doing to prepare for the making of the advert. The risk assessments will be to show what
hazards there will be when making this advert and what we can do to prevent anyone
getting hurt/anything getting broken. The evidence of the team meetings will be produce to
show what we have talked about during the meetings and if anything has been finalised.
Task 1b
For this task me and my partner will have to produce the following things:
1. A project schedule (ILP with Milestones set at regular intervals) which outlines the
different stages of the project and includes some Client Meetings and production
meetings;
2. A Gantt chart (spread sheet) or Microsoft Project, which shows the timescale and all
major stages (including contingency time (slack time)) of the project up to the
completion of the project (to be shown to the client).
3. A risk assessment should be completed showing back up plans and any health and
safety issues to ensure the project is completed on time.
Task 2
For this task me and my partner will now need to look at sourcinganyassets that we may
use in the finished product. This requires some research into what video assets are readily
available for us to use. We will need to complete an Asset Table identifying where our
assets were found and identifying any asset that we will create. We may take into
consideration a broad range of the following: Source video assets: e.g. video library, online,
broadcast, client, peers and tutor.
Task 3
For this task we have to look into other adverts with the technical aspects in mind. Our
client specifically wants us to look at these. For knowledge of the codes and conventions of
adverts we will need to view and write about at least two examples of both 30sec and 60sec

2. ads. We need to consider some of the following: shot composition, narration/Voiceover
(V.O.), product placement, character development, location, sound, titles.
Task 4
For this task, before we can begin the process of shooting our advert, we need to complete
a shot-log. This will help me and my partner to plan the shooting schedule, the shot quality
and the shot composition. These will explain to the client action in each scene, sounds,
camera position, any camera movement and the scene number.
Task 5
Using our shot-log, we will shoot our raw video footage paying particular attention to the
following two sections:
Shoot video assets: shot quality (lighting, focus, depth of field, colour balance, exposure);
shot composition (camera angle, framing)
Assignment 4
Task 1
For this task we will import our video providing evidence of organising our assets through a
production blog/diary. This will also cover section 3 within U1.
Asset management: importing (shot video, sourced video); organising (file storage and
retrieval)
Task 2
For this task me and my partner will use post production techniques to edit our digital video
in Adobe Premier pro/elements video editing software. Keeping a fully illustrated
production blog/log to provide evidence of the software techniques covering a broad range
from the following.
Post-production software techniques:workspace, e.g. browser/project window, timeline
window, toolbox window, effects tab, audio mixer tab;
Creating a new project; importing; editing decisions (logging, edit decision lists, editing to
sound, editing for continuity, creating narrative flow),
Editing clips (trimming clips, three point editing, rolling and ripple edits);
Transitions (transition setting, adding, editing);
Creating a still image sequence;
Colour correction;
Video effects; audio (editing, gain, fade);
Titles (static, rolling);
Colour separation overlay;
Compositing
Task 3
For this task we will export our video to be used on the platform the worldwide web in an
appropriate digital video format. We will need to consider the format using the range
below. Provide a report/evidence of how we have done this and ensure this is in our

3. production log/diary in detail explaining decisions and considerations made in relation to
exporting your product.
Exporting digital video for interactive media products: platforms, e.g. worldwide web, CD,
DVD, kiosks, presentations, mobile devices; compression; digital video file formats, e.g.
.mpg, .mp4, .mov, .avi, .wmv, .flv, .swf, .3GP, .ASF; streaming method, e.g. downloading,
progressive downloading, streaming; data transfer rate; file size, e.g. resolution, data rate,
frame rate, key frame rate, compressor, audio settings; aspect ratio, e.g. 4:3, 16:9; media
players, e.g. Flash Player, QuickTime, Windows Media Player, Real Media Player, DivX
Task 4
For this task me and my partner will produce an evaluation which reflects on the final
product and the production skills used throughout this unit using the range below as a guide
on what to include. We will need to explain how our work meets the clients brief. We may
wish to utilise our blog. If we want we can gather some feedback from an audience to help
your evaluation.
Industry practice: reflect on finished product (compared with original intentions, fitness for
purpose, technical qualities); production skills (ideas generation, video sequence
specification, workflow and time management, technical competence, teamwork)