Production Research

1. Production Research
Harry Powell

2. Location
Location scouting is a key role in media creation. location department staff
work under the location manager, They are responsible for heading out to
various areas that could serve as possible production locations.

3. Market Research
In market research you look at Demographics. These are peoples age,
gender, race, culture, income and class. Market research is a key factor in
maintaining competitiveness over competitors. Market research provides
important information to identify and analyse the market need, market size
and competition.

4. Recces
Recces is visually observing a target/location before the operation. Its when
a producer and film crew visit the location and decide if it is good to shoot
there. They can decide whether or not there are any problems with the
location beforehand.

5. Legal Considerations
Copyright is a big issue the media industry faces. Legal protection is
advised so that their original material cant be used in somebody else's
name. However copyright can only be applied on the application of the
idea, not the idea itself. It is also illegal to discriminate anyone on grades of
race, sex, disability when recruiting in the workplace.

6. Treatments
A film treatment is a piece of prose, typically the step between scene cards
and the first draft of a screenplay for a motion picture, television program,
or radio play. It is generally longer and more detailed than an outline and it
may include details of directorial style that an outline omits. Treatments
read like a short story, but are told in the present tense and describe
events as they happen.