This production log details the process of creating media products for a target audience. Photoshop, Premier, and other software were used. Tasks included imitating movie ratings pages, designing logos incorporating self-portraits, adding fonts, positioning images, editing clips, adding audio/visual transitions, and getting feedback to improve the poster and trailer. The document outlines the iterative design process for these promotional elements.

1. Production Log
This is a detailed production log
of how I have used software technologies to
construct my media products
aimed at the potential target audience

2. MAIN TASK

3. To make my trailer look as realistic and
professional as possible I tried to imitate
the motion picture association of
America’s ratings page.
I observed one at the beginning of a Harry
Potter Trailer and based my own, original
one on it.
In my research I found the font used was
Arial and constructed my own version of
the rating page in Microsoft PowerPoint.
After this I transferred the image to
Photoshop, edited imported into adobe
premier to be part of my trailer.

4. For my production institution I wanted
to create a image/logo that was fun
but simple. I also wanted to
incorporate myself as I am part of the
production team.
I edited a picture I took in an online
animating website. I used the magic
wand tool in Photoshop to crop parts
of the image I didn't want. I then gave
it a black background to complete the
look.

5. To complete my Production
institution I added the
name of it, “Urban Sistaz
Productionz”.
I used the font Giddyup Std
to write my title as I
thought it fit the image
well.
With the help of rulers in
Photoshop I was able to
position my title and image
where I wanted to so it
would look the best on
screen in my trailer.

6. I also used Photoshop to align other
images and text. By using rulers I was
able to position the images where I
wanted to gain the effect I wanted. I then
imported them all into Adobe Premier to
use in my final trailer.

7. To make my poster and trailer credits look
realistic I researched the fonts used so I
could create my own.
In my research I found out that the font
generally used was “Steel Tongs”. I
downloaded the font and created my
credits.
In Photoshop I used
two different
backgrounds so I
could use one on my
poster and one in the
actual trailer. I created
them so they were
similar in colour
schemes so they could
relate to each other.

8. To create my moving image I transferred
my clips from the video camera to Adobe
Premier. When the images were
imported into the editing suite (left
window) I took the clips that I wanted
and transferred them into the editing
timeline. This would the be shown in the
right window.
To give my trailer the feel I wanted
I added transitions between clips.
The transitions “cross dissolve”
and “dip to black” proved visually
effective and I used these effects
more than once.

9. At the different
stages of my editing
I had various
audience feedback.
One of which came
from Michael
Makinde who said
“some of the clips
An example of a clip I are too slow.”
changed the speed of. To
add more effect I slowed To create the correct
the clip down from the speed and feel to my
speed of 100% to 50% one minute trailer I
decided to change
some of the speeds
of my clips. By doing
this there will be
variation in my clips
so the trailer will be
more exciting.

10. In order to complete the trailer
audio was needed. I selected a
range of sounds I felt suitable from
a sound effects library. I then
imported them into Adobe Premier.
Audio

11. I was able to make audio
transitions as well as visual ones.
One technique I used was
“Constant Power” this was one
of the techniques I used to make
two different audio clips sound
constant and levelled.
I also used sound keys to decrease and
increase sound. This helped me to create the
audio effects that I wanted.
Actions such as to “link” and “unlink” sound
enabled me to edit audio clips, move them
around or get rid of them.

12. AXILLARY

13. The Development
Stages of The Poster
I got audience feedback which suggested I
represent the film more in the poster. Another
person said I should also try an centralise
everything which would add order and make
the poster look professional. To try and
achieve this I moved around some text and
images and added pictures taken from my
actual trailer.

14. I originally started constructing my magazine cover in
Photoshop. I was pleased with the result but I and
others felt it looked more like a poster. I then went
back to my research and based my cover closely on a
real media text I had looked at. When designing my
cover again I constructed it in InDesign. This I found
was a better program to use as it made the cover look
more professional, realistic and gives it a nice finish.

15. WORK IS STILL IN PROGRESS…