The filmmakers created their own production and distribution companies, 21st Century Chien Productions and RSY Productions INC, to independently market their teen film. Releasing independently allowed them more creative control over their film without time pressures and let them showcase new directors, writers, and actors. Some advantages of independent release included the director having more control, no studio budget or interference, and potential popularity at film festivals with lower marketing costs. However, disadvantages included lesser known main characters and limited marketing budget that prevented relying on the production company for financial support. Releasing independently was optimal for their first project to get feedback from the national audience before deciding how to release future projects globally or nationally.