ProductCamp Singapore Volume 7 - Event Slides

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This document provides an overview and schedule for ProductCamp Singapore (#pcampsg), an unconference event focused on product management. It lists the names of attendees, introduces the event as participant-driven and collaborative, notes that it is based on Bar Camps and that the first ProductCamp was held in 2008. It also outlines some house rules, lists the day's breakout session topics and speakers, and provides the event hashtag and website.

Technology

Siva
Joshua
Uttam
Stephanie
Vanessa
Nathan
Nabihah
Khairul
Danial
Keith
Zhao Loong
Andrew
Sharona
Wan Shan
Olivia
Toby
Stephanie@ProductCampSG - #pcampsg - productcampsg.com

“ProductCamp is a participant-driven, collaborative (un)conference
on topics related to Product Management, Product Strategy, and
Product Marketing.”
Based on Bar Camps
First ProductCamp held in 2008
Product Camp?
#pcampsg

We’re an (un)conference for novice to expert Product Managers,
UX/UI Designers, Marketing & Sales folks, Software Engineers and
Business folks in Singapore
Seventh ProductCamp in Singapore
ProductCamp Singapore
#pcampsg

- Keep Google clean
- Take pictures within conference rooms only
- Go where you’re learning and contributing
House Rules
#pcampsg

From 0 to 100,000 users.
Mistakes we made and
Jobs to be Done
Cai Li
Co-Founder, AirFrov
#pcampsg

Sponsors
#pcampsg
Venue - Google
Food - Carousell
Media - Engineers.SG

10X Product
Andrius Baranauskas
Director of Product, Carousell
#pcampsg

Working with Rockstar
Engineers as a Product
Manager
Antoni Lewa
Product Manager, NinjaVan
#pcampsg

Payments in Indonesia:
Banking the unbanked
Chinmay Chauhan
Product Manager, Grab
#pcampsg

Product Management is
Culture Management
Evgeny Lazarenko
Product Manager, Tradegecko
#pcampsg

Using Data Insights to
define TradeHero's
target market
Gary Gan
CEO, JobKred, previously
TradeHero
#pcampsg

100 MVPs - Lessons
learned watching new
developers build 100
products
Jeremiah Alexander
Lead Web Development Instructor,
General Assembly
#pcampsg

Building an A.I. Assistant
that Speaks Human
Jin Hian Lee
Co-Founder, mimetic.ai
#pcampsg

SaaS Metrics 101
Justin Lee
Senior Marketing Manager, APAC,
HubSpot
#pcampsg

Venturing into Product as
an Engineer
Li Soon
Head of Product, Tech in Asia
#pcampsg

Applying design thinking
to your personal life
Molly Kirk
UX Designer, IBM Interactive
Experience
#pcampsg

Using Insights for
Customer Driven Product
Development
Samit Vyas
Director/Partner, GrowthSpike
Asia, previously Twitter
#pcampsg

5 Lessons I Learnt During
My 5 Years In 2 Startups
Sidney Ng
EIR, Konica Minolta, previously
honestbee
#pcampsg

5 things I learned about
business from Bill Gates
Stanley Ng
Entrepreneur & Educator, Progreso
Training Pte. Ltd.
#pcampsg

VR and AR Tech in
Marketing
Vanessa Radd
President, VR AR Association
Singapore Chapter
#pcampsg

Vote!
go to www.sli.do
enter code: 404
#pcampsg

Volunteers
#pcampsg
Nabihah Khairul Danial
Keith Zhao Loong Sharona
Wan Shan Olivia Toby
Stephanie

Hashtag: #pcampsg
productcampsg.com/breakouts
#pcampsg

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Product Operations (Product Ops) is a growing role focused on connecting different parts of product teams and optimizing processes. It can involve managing customer insights, communicating with other teams, supporting products, and analyzing the product experience. While definitions vary, common goals include making processes more consistent, centralizing information, and aligning efforts with strategy. Some challenges include teams prioritizing features over users and siloed tools/information. High performing companies focus on first principles and scale what works instead of fixing problems at large scale. Today's panel will discuss challenges and opportunities in Product Ops at their companies.

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This document announces a 30-minute virtual keynote session by Michael Eckhardt of Chasm Institute on lessons from Silicon Valley for product launch success. Eckhardt will provide an overview of frameworks and tools from Chasm Institute's bestselling book Crossing the Chasm to help companies accelerate customer adoption and growth. Chasm Institute provides workshops and consulting based on Geoffrey Moore's strategy books to help technology companies succeed in competitive markets. The session will discuss Chasm Institute's predictive technology adoption model and practical marketing tools.

Business Story Telling by Sander Veraar

Product Camp Singapore

This document discusses the use of storytelling in product management. It explains that business stories are told to build trust and show mutual benefit between parties. Various structures for business stories are presented, including aspirational stories with a situation-action-result format and the hero's journey structure of introducing a hero and villain, a missing piece, transformation/triumph, and result. An example of an aspirational story is provided. The document concludes that great inspiring business stories should be authentic.

Product Managers as Intrapreneurs

Product Camp Singapore

1) Product managers are well-suited to be intrapreneurs due to their leadership experience, commercial competence, technical experience, ability to navigate politics, and image of being able to execute. 2) The author provides an example of starting an intrapreneurial project with no direction and limited funding, and building it into a successful business with customers and revenue in under a year. 3) A second example details taking on an impossible mission to capture a landmark customer, investing two years and company resources to redefine the company's strategy and deliver for the customer.

Leveraging Seductive Interaction Design

Product Camp Singapore

This document discusses leveraging seductive interaction design to entice users to engage more with products and services. It suggests using techniques like mystery, intrigue, pleasant surprises, and showing that the product is listening to keep people interested for over two minutes, stand out from competition, and increase user registration, usage, and adoption. These strategies could help a new self-serve mobile advertising platform called MobileWalla increase engagement when it launches.

Delivering Effective User Interfaces

Product Camp Singapore

This document outlines Suhas Sudhakaran's presentation on delivering effective user interfaces using a process-driven approach. The presentation covers key topics such as the difference between user experience and user interface, components of UI and UX, characteristics of usable interfaces, benefits of usability, defining user-centered design, the art and science of interfaces, models for user-centered design, defining a UI design process, and factors for effective visual design and interface evaluation. The presentation provides an overview of the concepts and steps involved in designing effective user interfaces through a user-centered process.

What is value based pricing

Product Camp Singapore

This document discusses value-based pricing. It begins by defining price and explaining how price communicates value to customers. It then outlines common pricing methodologies like cost-plus and competitor-based pricing. Value-based pricing is defined as designing prices based on the distinct worth a product or service holds for each customer. This ensures all parties understand and benefit from the value. The document argues that value-based pricing allows companies to increase prices by aligning prices with the real benefits customers receive. It also notes that value-based pricing requires deep customer understanding and a company-wide focus on delivering superior value.

Dark Side of Product Management

Product Camp Singapore

Product management comes with responsibility without true authority, requiring difficult decisions based on limited information. It involves juggling many diverse tasks without being an expert in all areas. Some companies improperly use product managers for project management work instead of product work, which does not scale as well. While agile practices can help, they can also overwhelm product managers. Ultimately, even with the right approach, products can still fail through no fault of the product manager. Key skills for product managers include diplomacy, rapport building, negotiation, detailing benefits, seeking feedback, and being comfortable with failure.

Lean startup and product management

Product Camp Singapore

The document discusses product management for startups operating under conditions of extreme uncertainty with limited resources. It recommends adopting a "lean" approach where the product team's mission is to mitigate the top risks through validated learning. As the "Captain De-risker," the product manager runs the team like an agile project, treating everything as experiments to validate or invalidate assumptions. The cycle of doing user research, building minimal products, and measuring results informs strategic decisions and repeats to continuously learn lessons that reduce uncertainty.

Take your product with you

Product Camp Singapore

The document discusses product management and mobile products over time. It references S-curves, which represent the typical growth pattern of products from introduction, rapid growth, maturity and decline. The document advises fostering S-curves to achieve sustained growth and references how some products in 2012 had large photo libraries while others did not experience the same level of success with their mobile products.

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ProductCamp Singapore Volume 7 - Event Slides

1. Siva Joshua Uttam Stephanie Vanessa Nathan Nabihah Khairul Danial Keith Zhao Loong Andrew Sharona Wan Shan Olivia Toby Stephanie@ProductCampSG - #pcampsg - productcampsg.com

2. Hello :) #pcampsg

3. “ProductCamp is a participant-driven, collaborative (un)conference on topics related to Product Management, Product Strategy, and Product Marketing.” Based on Bar Camps First ProductCamp held in 2008 Product Camp? #pcampsg

4. We’re an (un)conference for novice to expert Product Managers, UX/UI Designers, Marketing & Sales folks, Software Engineers and Business folks in Singapore Seventh ProductCamp in Singapore ProductCamp Singapore #pcampsg

5. - Keep Google clean - Take pictures within conference rooms only - Go where you’re learning and contributing House Rules #pcampsg

6. From 0 to 100,000 users. Mistakes we made and Jobs to be Done Cai Li Co-Founder, AirFrov #pcampsg

7. Sponsors #pcampsg Venue - Google Food - Carousell Media - Engineers.SG

8. Breakout Pitches #pcampsg

9. 10X Product Andrius Baranauskas Director of Product, Carousell #pcampsg

10. Working with Rockstar Engineers as a Product Manager Antoni Lewa Product Manager, NinjaVan #pcampsg

11. Payments in Indonesia: Banking the unbanked Chinmay Chauhan Product Manager, Grab #pcampsg

12. Product Management is Culture Management Evgeny Lazarenko Product Manager, Tradegecko #pcampsg

13. Using Data Insights to define TradeHero's target market Gary Gan CEO, JobKred, previously TradeHero #pcampsg

14. 100 MVPs - Lessons learned watching new developers build 100 products Jeremiah Alexander Lead Web Development Instructor, General Assembly #pcampsg

15. Building an A.I. Assistant that Speaks Human Jin Hian Lee Co-Founder, mimetic.ai #pcampsg

16. SaaS Metrics 101 Justin Lee Senior Marketing Manager, APAC, HubSpot #pcampsg

17. Venturing into Product as an Engineer Li Soon Head of Product, Tech in Asia #pcampsg

18. Applying design thinking to your personal life Molly Kirk UX Designer, IBM Interactive Experience #pcampsg

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21. 5 things I learned about business from Bill Gates Stanley Ng Entrepreneur & Educator, Progreso Training Pte. Ltd. #pcampsg

22. VR and AR Tech in Marketing Vanessa Radd President, VR AR Association Singapore Chapter #pcampsg

23. Vote! go to www.sli.do enter code: 404 #pcampsg

24. Volunteers #pcampsg Nabihah Khairul Danial Keith Zhao Loong Sharona Wan Shan Olivia Toby Stephanie

25. Hashtag: #pcampsg productcampsg.com/breakouts #pcampsg

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