Lean startup and product management

1. Lean Startup and
Product Management
Product Management for Extreme Uncertainty
@AllanCaeg

2. • Realities of startups
• Lean Startup
• Product Management for a Lean situation

3. Realities of Startups
• Temporary organization
• Extreme uncertainty
• Working with assumptions
• Limited resources (especially
time)
From HBO’s TV Series Silicon Valley. This is *not* reality.

4. Lean Startup

5. Ok, how does product
management work here?

6. Domain Expertise Design
Business
You
Based on conversation with the BrainMates folks

7. Product Management for a
Lean Environment
• Product Team’s (with 9 pillars)
mission is to mitigate top risk
• You’re Captain De-risker
• Getting things done with
Agile Project Management
• Everything is an experiment
to be validated/invalidated
This is a cat. Looks cool.

9. This is what your
Product team (9 Pillars)
works on
Thank you, Spark59

10. Strategy stuff up there

11. This general area shows the everyday work
of your Lean product team (again, 9 pillars!)

12. What’s the one thing your product team has to achieve now?
Right action, right time.
Says here you need $20,000 MRR, captain.
Good luck.

13. Agile Project Management:
To Do, Doing, and Done

14. Do some ‘Lean UX’ and ‘Lean Analytics’ here

15. Validated Learning
Repeat the cycle based on lessons

16. Lessons here will
inform strategy

17. If you’re dealing with uncertainty, is
your Product Management Lean?

18. Alright! Questions?
@AllanCaeg
allancaeg.com | User Experience · Lean Startup · Product