Snowciety is developing a mobile app to enable social skiing. The app allows users to track their ski performance metrics, share their location and activity in real-time with friends, and like and comment on friends' tracks. It aims to address consumer needs like staying connected on the slopes and tracking personal performance. The app will be free with optional in-app purchases and partnerships could expand its business model. With growing smartphone ownership among skiers and legislation reducing roaming costs, Snowciety sees an opportunity to build a social community for winter sports enthusiasts.

3. The first social skiing
app

4. With Snowciety’s mobile application
you can share your day on the slopes
and keep track of friends and family

5. Tracking is our core
Showing only a few stats to keep
the interface simple and clean
during a recording.

6. Social is who we are
Like your friends’ tracks and
leave comments to encourage
them, or celebrate their progress.

7. Real-time sharing
Showing where your friends are
and what they are doing in real-
time on our beautiful maps.

9. 45 million
Skiers in EU & North America
active in winter 2012
50% of them owns a smartphone
was 37% in 2010
Source: NSAA, Canada Ski Counsel, European Union, Nielsen - Some number are interpolated from previous years.

10. Roaming costs?
No problem for consumer skiing
in their own country
(France, Austria, Switzerland, US, Canada, etc.)
EU Legislation
forces roaming costs down dramatically
(€ 0,20 / MB in 2014)
Wifi on the slopes

11. We found that
Consumer wants to
socially engage around winter sports
Sharing experiences online with friends through mobile phone

12. We found that
Consumer has difficulty
staying in touch on the slopes
Calls are often not answered, sms is too asynchronous.
walkie-talkies have limited range and are relatively expensive

13. We found that
Consumer feels a need to
have insight into their performance
What did I do today? How many kilometers, what speed?
Quantified self: self knowledge through numbers.
(6 million consumers use Runkeeper for tracking runs)

14. Our biggest competitors
Runkeeper
Runkeeper focusses on running. No lift detection.
No real social layer in the app. Only used for recording.
Ski Tracks
Focusses on as much stats as possible.
No social features.

15. Our USP’s
Social
Real-time sharing
Beautiful maps
Great UX
Use of swipe gestures and big buttons for
better handling in cold environment.

16. Business model
Free app
Premium features via in-app purchases
Partnerships
Looking into possible partnerships with
travel agencies, resorts and hardware manufacturers

17. How about summer?
Multiple resorts open 365/7
50.000 visits in US on 4th of July last year alone
Southern Hemisphere!
is a real upcoming market

18. Contact us
snowcietyapp.com
hello@snowcietyapp.com
@snowciety
facebook.com / snowciety