Product Marketing Mix
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The document discusses WWE (World Wrestling Entertainment) as a corporate product. It provides details on WWE such as it being an American media and entertainment company founded in 1953 with its headquarters in Stamford, Connecticut. WWE engages in various businesses including movies, football, and live events. It also discusses WWE's consumer products which include toys, WWE Network, video games, and sporting goods. The document analyzes WWE Network as a direct-to-customer consumer product and shopping product based on its promotional and pricing strategies.
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The marketing mix document discusses the four P's of marketing - product, price, promotion, and place. It explains that businesses must consider these key elements to meet customer needs and market opportunities. Different businesses may emphasize different P's, and the mix can be adjusted over time based on changing consumer preferences. Market research is important to understand customers and employ an effective marketing strategy focused on the right product, at the right price, promoted in the right way, and distributed in the right place.
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This document discusses the marketing mix, which refers to the combination of marketing tools a company uses to satisfy customers and achieve organizational goals. It describes the traditional 4Ps of marketing - product, price, place, and promotion. It also discusses 3 additional Ps: people, process, and physical environment. For each P, key considerations are outlined, such as what to offer for product, pricing strategies, distribution channels for place, and advertising vs. personal selling for promotion. The marketing mix must be tailored based on objectives, products, target markets, and other factors.
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The document provides guidance on marketing a documentary by defining target audiences, competitive markets, and creating an advertising campaign. It instructs the reader to identify a mass market and niche market beyond the original target audience. It also outlines creating advertisements, promotions, gaining feedback, and adhering to advertising regulations. The reader is to develop a marketing plan, present it to a "client" for feedback, and get responses from a focus group on the effectiveness of the campaign.
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Product Marketing Mix
- 1. CORPORATE PRODUCT By- Yug Pratap Singh
- 3. “The marketing is to know and understand the customer so well the product or service fits him and sells itself.”
- 5. ABOut PRODUCT A product can be anything that can be offered to the market to satisfy a want or a need. A bundles of attributes, offering for use/ consumption by the final consumers.
- 6. Neil Borden E. Jerome Mc Carthy The first person to suggest the four P's of marketing – price, promotion, product and place (distribution). Neil Borden who first started using the phrase in 1949. MAYBE YOU NEED T0 Know
- 7. Albert Frey Bernard Booms and Mary Bitner Built a model consisting of seven P's Another set of marketing mix variables were developed who classified the marketing variables into two categories: the offering, and process variables. MAYBE YOU NEED TO KNOW
- 9. 1. 2. It also in other businesses as well. It is an American meadia nad entertainment comapny. 3. Movies, football, and various other business ventures. WORLD WRESTLING ENTERTAINMENT 4. 5. Headquarter in Stamford Connecticut. Founded in 1953. 6. WWE is a consumer product, , media, & live evnets.
- 10. What is Consumer Product? Consumer products, also referred to as final goods, are products that are bought by Individuals or households for personal use. In other words, consumer products are goods that are bought for consumption by the average consumer.
- 11. WWE CONSUMER PRODUCT •The product is best classified as a shopping product. •. Different target markets may choose to access after they purchase the product. •The delivery of the WWE Network as a direct-to-customer consumer product. •The WWE Network is seeking to position itself as a low-cost and low- commitment shopping product through its promotional and pricing strategies.
- 12. WWE Media Live Events Consumer Products Toys Wrestle Mania Summer Slam Royal Rumble Video Games Sporting goods WWE Network PRODUCT WIDTH PRODUCT LENGTH P R O D U C T D E P T H
- 13. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik THANKS Do you have any questions?