This document defines key marketing terms and the marketing mix. It lists nine basic marketing terms: marketing, consumer, needs, wants, market, target market, customer, goods, and services. It then explains each term. The marketing mix is defined as the combination of product, price, place, and promotion decisions that a business makes to reach its target market. Product, price, place, and promotion are collectively known as the "Four Ps" of marketing.
Business Fundamentals: Introduction to Marketing Danny Chan
The workshop I provided for General Assembly's Business Fundamental Course. The deck provides an introduction to key marketing concepts, a brief introduction into the Inbound Marketing Methodology and covers some actionable takeaways, such as landing page optimization, best blogging practices and some useful anecdotes for those interested in understanding basic marketing principles.
The Marketing plays a vital role in promoting the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business. It is the Marketing job to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents your company in a positive light.
There are 7 function of fashion marketing.
Marketing Management - What is Marketing ?FaHaD .H. NooR
Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.Other services and management activities such as Operations (or Production), Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted out".
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.
For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold.
Marketing is understood to mean the sale and purchase of goods and services but it is too narrow view to understand it. These slides will be helpful yo understand the broader view of it
Business Fundamentals: Introduction to Marketing Danny Chan
The workshop I provided for General Assembly's Business Fundamental Course. The deck provides an introduction to key marketing concepts, a brief introduction into the Inbound Marketing Methodology and covers some actionable takeaways, such as landing page optimization, best blogging practices and some useful anecdotes for those interested in understanding basic marketing principles.
The Marketing plays a vital role in promoting the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business. It is the Marketing job to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents your company in a positive light.
There are 7 function of fashion marketing.
Marketing Management - What is Marketing ?FaHaD .H. NooR
Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.Other services and management activities such as Operations (or Production), Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted out".
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.
For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold.
Marketing is understood to mean the sale and purchase of goods and services but it is too narrow view to understand it. These slides will be helpful yo understand the broader view of it
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1. Obj 1.01 Essential Questions
What are the key terms of marketing?
What is meant by the marketing mix?
1 Competency 1.00 - Objective 1.01: Remembe
2. Basic Marketing Terms
Nine basic marketing terms to further
understanding of marketing concepts:
-Marketing -Consumer
-Needs -Customer
-Wants -Goods
-Market -Services
-Target market
2 Competency 1.00 - Objective 1.01: Remember the key marketing terms and
3. Basic Marketing Terms, cont..
Marketing:
– The process of developing, promoting, pricing,
selling, and distributing products to satisfy
customer’s wants and needs.
–Marketing involves all the activities necessary to get a
product from the manufacturer to the consumer.
–The goal of marketing is to attract new customers and
create a lasting relationship through customer
satisfaction.
3 Competency 1.00 - Objective 1.01: Remember the key marketing terms and
4. Basic Marketing Terms, cont..
Needs: A necessity for living.
Wants: Products that are not necessities,
but are simply desired by the consumer.
Market: The group of potential buyers.
Target Market: The group of consumers a
business desires to have as customers.
Consumer: The person who uses the
product.
4 Competency 1.00 - Objective 1.01: Remember the key marketing terms and
5. Basic Marketing Terms, cont..
Customer: The person who purchases the
product. In many cases, the customer is
also the consumer.
Goods: Products which are tangible items
that satisfy customer’s needs and wants.
Services: Products which are intangible
items that satisfy customer’s needs and
wants.
5 Competency 1.00 - Objective 1.01: Remember the key marketing terms and
6. The Marketing Mix
A combination of decisions a business makes in
order to best reach its target market.
The marketing mix is also referred to as the
“Four Ps”:
Price Place
Product
Promotion
6 Competency 1.00 - Objective 1.01: Remember the key marketing terms and
7. The Marketing Mix
– Product - Include both goods and services.
– Price – The amount $$ a business charges
for a product.
7 Competency 1.00 - Objective 1.01: Remember the key marketing terms and
8. The Marketing Mix
– Place – Having the product available at the
right time at a convenient location. Also
known as distribution or logistics.
– Promotion – Informing and reminding
customers of products available to them
and persuading them to purchase.
Consists of advertising, public relations,
sales promotion, and personal selling.
8 Competency 1.00 - Objective 1.01: Remember the key marketing terms and
9. What did you learn?
Identify a business and a product from a magazine ad
and use what you see and read in the ad to answer the
questions below. Use evidence in the ad to support
your answer. Tear out the ad and attach it to your
answer sheet.
What are nine key marketing terms?
What is the marketing mix?
9 Competency 1.00 - Objective 1.01: Remember the key marketing terms and
10. What did you learn?
Identify a business and a product from a magazine ad
and use what you see and read in the ad to answer the
questions below. Use evidence in the ad to support
your answer. Tear out the ad and attach it to your
answer sheet.
What are nine key marketing terms?
What is the marketing mix?
9 Competency 1.00 - Objective 1.01: Remember the key marketing terms and