This document outlines a 3-stage framework for product marketing and going to market. The first stage involves gathering intelligence on the market, competitors, and audience. The second stage focuses on developing the product story, messaging, positioning, and branding. The third stage is putting all the pieces together for the go-to-market approach, including defining the offerings, channels, and target customers. Ongoing monitoring and adaptation is important as the market changes. The framework advises engaging cross-functional teams across these stages for success.