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Product Management - Product Design
- 1. Learning to earning Design Sprint By Aditya Bajaj for Udacity
- 2. Agenda What are we planning to cover here: 1. Setting the stage 2. Running Design Sprint 2.1. Understand 2.2. Define 2.3. Sketch 2.4. Decide 2.5. Prototype 2.6. Validate 3. Wrapping Up 3.1. Iterate 3.2. Handoff
- 3. 1. Setting the stage for the Design Sprint by framing the problem
- 4. Initial PRD PMND - Aditya Bajaj - Initial PRD v1 Or Copy paste below link in a browser: https://docs.google.com/document/d/1O9HWuDClzFRW18 HBvoXfTBATd4ITD61m_PaBw7DVOtQ/edit?usp=sharing Open document
- 5. 2. Running Design Sprint to better understand the problem and validate possible solution
- 6. 2.1 Understand © 2019 Udacity. All rights reserved. Create a shared understanding of the space, problem, and goals Illustrations Source (throughout the presentation): Freepik.com
- 7. How Might We How might we help graduates find jobs How might we help graduates know the skills required for jobs they want How might we help graduates apply for the jobs How might we help graduates build professional network How might we help employers post new jobs How might we allow graduates to view company profile How might we let employers schedule interviews with candidate How might we let graduates compare salaries How might we recommend eligible candidates to employers How might we educate graduates about salary expectations How might we speed up the hiring process for companies How might we simplify the hiring process for employers How might we recommend jobs to graduates based on their preferences and skills How might we provide support to all users How might we allow graduates to write reviews for employers How might we allow graduates to search and filter the jobs based on their preferences How might we allow employers to view candidates profile/ application How might we make it easier for graduates to join the new job How might we let employers create multiple jobs How might we secure and honor the privacy for users How might we showcase employers work culture to graduates
- 8. How might we help users evaluate job vs grad school? How might we find recent college grads? How might we provide resume writing assistance? How might we get college graduates to want to learn about jobs How might we assess a user's job preferences? How might we protect user information? How might we evaluate user profile effectiveness? How might we improve user profile quality? How might we help grads assess job fit? How might we help colleges grads learn what jobs are really like? How might we capture a user's work style? How might we match skills with employer needs? How might we facilitate communication between user and employers? How might we figure out living wage in a geographic area? How might we find job openings for college grads? How might we figure out if a person is looking for a job? How might we share reviews about employers? How might we evaluate employer profile effectiveness? How might we help college grads prioritize their interests? How might we evaluate the quality of a job?
- 9. How might we give incentives to get friends using the app? How might we connect users with mentors? How might we assess a user's job skills? How might we connect users from the same schools? How might we assess geographic preferences? How might we create a supportive social network for job seekers? How might we partner with college career centers? How might we help colleges grads calibrate their skills? How might we help college grads identify their preferences? How might we choose when is the right time to have students participate? How might we incentivize students to use the new app? How might we request information from companies? How might we develop partnership with schools? How might we leverage existing technologies? How might we build a reliable data pipeline? How might we create accurate matches? How might we create an accurate and reliable recommendatio n engine? How might we create a model and account for bias in our model and job areas? How might we use the data we already have on users? How might we get accurate and timely job market information?
- 10. How might we allow students to discover their passions? How might we help students align their passions to available jobs? How might we motivate students to apply to jobs based on their interests? How might we help students become more aware of jobs available to them? How might we improve job recommendatio ns to users? How might we improve user satisfaction? How might we gather user feedback? How might we market our app to users? How might improve connection recommendatio ns based on candidate’s interest? How might we suggest Job events/conferen ce/fairs based on candidate’s interest? How might we recommend professional certifications, courses, conferences to employees? How might we build and improve professional mentorship community? How might we incentivize our paid subscriptions models? How might we improve the salary projections for roles specific to the industry/locatio n/experience?
- 11. Graduates - Job Search How might we help graduates find jobs How might we help graduates apply for the jobs Preferences How might we allow graduates to view company profile How might we allow graduates to search and filter the jobs based on their preferences How might we motivate students to apply to jobs based on their interests? How might we help grads assess job fit? How might we assess a user's job preferences? How might we help college grads identify their preferences? How might we help college grads prioritize their interests? How might we assess a user's job skills? How might we assess geographic preferences? How might we help students become more aware of jobs available to them? How might we share reviews about employers? Reviews How might we allow graduates to write reviews for employers Apply for Jobs How might we educate graduates about salary expectations How might we let graduates compare salaries Salary How might we improve the salary projections for roles specific to the industry/ location/ experience?How might we figure out living wage in a geographic area?
- 12. Employer - Talent Search How might we help employers post new jobs Job Postings How might we speed up the hiring process for companies How might we simplify the hiring process for employers How might we let employers schedule interviews with candidate How might we allow employers to view candidates profile/ application How might we let employers create multiple jobs How might we match skills with employer needs? How might we get accurate and timely job market information? How might we facilitate communication between user and employers? How might we find job openings for college grads? Hiring
- 13. How might we find recent college grads? How might we recommend eligible candidates to employers Recommendations Quality How might we market our app to users? How might we recommend jobs to graduates based on their preferences and skills How might we create an accurate and reliable recommendation engine? How might we create accurate matches? How might we give incentives to get friends using the app? How might we partner with college career centers? How might we evaluate user profile effectiveness? How might we improve user profile quality? How might we evaluate employer profile effectiveness? How might we figure out if a person is looking for a job? How might we evaluate the quality of a job? How might we request information from companies? How might we develop partnership with schools? How might we incentivize students to use the new app? How might we improve job recommendations to users? How might we create a model and account for bias in our model and job areas? Value Added Services On-boarding
- 14. How might we create a supportive social network for job seekers? How might we get college graduates to want to learn about jobs How might we help graduates build professional network How might we connect users with mentors? How might we help graduates know the skills required for jobs they want Skills Networking How might improve connection recommendations based on candidate’s interest? How might we allow students to discover their passions? How might we recommend professional certifications, courses, conferences to employees? How might we help students align their passions to available jobs? How might we suggest Job events/conference/f airs based on candidate’s interest? How might we help colleges grads calibrate their skills? How might we connect users from the same schools? How might we build and improve professional mentorship community? Engagement
- 15. Others How might we provide support to all users How might we improve user satisfaction? How might we gather user feedback? How might we use the data we already have on users? How might we secure and honor the privacy for users How might we protect user information?Technical How might we build a reliable data pipeline? How might we leverage existing technologies? How might we make it easier for graduates to join the new job How might we showcase employers work culture to graduates How might we incentivize our paid subscriptions models? How might we capture a user's work style? How might we help colleges grads learn what jobs are really like? How might we help users evaluate job vs grad school? How might we choose when is the right time to have students participate? Satisfaction Others How might we provide resume writing assistance?
- 16. Sprint Focus Focus Graduates - Job Search Slide # Slide # 12 I selected this theme because I have selected this theme because, this is the core functionality and is the most important for graduates in finding the job.
- 17. 2.2 Define © 2019 Udacity. All rights reserved. With an understanding of the problem space, create focus and align on specific outcomes for the Design Sprint
- 18. Success Metrics Goals Signals Metrics Happiness Get an interview Apply for a job Number of jobs applied for Engagement Understand company & Job • Communicate with the hiring manager • View company profile • Number of conversations • Avg number of company profiles visit per graduate Adoption Grow professional network Add a connection Total number of connections Retention Professional Growth Interacts with connections Avg number of interactions per graduate Task Success Get a job Confirmation from hiring manager Number of successful hiring
- 19. Learning to Earning™ - Press Release Getting the job after you’ve successfully completed the graduation couldn’t be easier than this. LinkedIn is offering a special platform for College Graduates to land their job of dreams without going through thousands of openings, many of them are not even relevant. Knowing your job skills, preferences, and aspirations is all it takes to suggest you the best opportunities available for you. At the same time, employers and hiring managers can focus on growth of the company, hiring experience, and other important goals, while LinkedIn Learning to Earning™ solves their problem of finding the best talents. Our advanced algorithm recommends graduates the best job opportunities, while also allowing them to grow professionally by building meaningful connections and knowing the relevant skills for their aspirations. The world will not be same anymore… It’ll be better! Finding the opportunities of your dreams
- 20. 2.3 Sketch © 2019 Udacity. All rights reserved. Generate tons of ideas, then narrow them down to two in depth solution sketches
- 21. Crazy8Sketches
- 22. Solution Sketch 1 - Find & Apply Job
- 24. 2.4 Decide © 2019 Udacity. All rights reserved. Pick the final concept that you develop into a prototype
- 25. Decision Decision Find & Apply Job Slide # Slide # 23 Rationale I have selected this sketch because this a key functionality for the graduates. This will also be the most frequently used feature of the portal.
- 26. 2.5 Prototype © 2019 Udacity. All rights reserved. Turn your concept into a realistic, interactive prototype that you will use to validate your assumptions and ideas
- 27. Storyboard Link to the plot
- 28. Prototype Description ● High level overview of the prototype ● What does it do? This prototype shows user interaction for job search on mobile app: ● It allows user to signup/login. ● User is taken to home page where user is presented with some job recommendations. ● User can search for jobs based on keywords and location. ● User can select a job to see the details and apply for a job. Assumptions ● Any assumptions within the prototype User has created the detailed profile with skills and resume. User is a verified user of the app. There are jobs postings available on the platform Tasks ● What are the tasks that a user can complete in the prototype? A user can perform following tasks in this prototype ● see job recommendations ● search for job using keywords and location ● see job details for a job posting ● apply for a job posting Link to my Figma Prototype
- 29. 2.6 Validate © 2019 Udacity. All rights reserved. Users will go through your prototype and provide feedback on your concept. This is also an opportunity to have an engineering feasibility discussion
- 30. Plan and recruit for research Link to the research plan The linked file is the Research Plan that captures the objective, methodology and flow of the interview.
- 31. User Research Link to audio recording Link to notes Key Findings from Participant 1 What worked well? Loved the simplicity. Very user friendly. Easy to navigate. ● Easy login and sign up ● Easy to search, with job title ● Easy to apply in single click Where participants got stuck? In the search, user tried to type the job. Because it’s not a functional app, it didn’t allow to type rather took the default keywords. Other observations ● Loved the home page for it gets to the point ● Needs the filter to see only relevant jobs
- 32. User Research Link to audio recording Link to notes Key Findings from Participant 2 What worked well? Able to navigate throughout the app without any guidance. ● Easy to search, with job title ● Easy Apply at the top and bottom ● Finds very promising Where participants got stuck? Not really stuck. Comfortably executed all tasks. Other observations ● Job search by Educational qualification will be helpful, as graduates not necessarily know their options for Job Titles. ● Ability to network with friends will be great tool
- 33. Feasibility Your Assumptions Specific feasibility questions Drawing the UI ● What data is needed to draw the UI on the screen? ● Where is the data coming from ● Job postings are available in the platform. ● Job details are stored in the system. ● Users have created their complete profile ● How would we fetch the companies logos? ● How could we fetch many search results without slowing the performance? User generated data ● Is it stored? ● Where/how? ● How will that data be used again? ● User’s login sessions will stored in the local database for future audits. ● Job Search keywords will be stored for improving the algorithm. ● Can we show last login sessions? ● How can we show recent searches and the most searched keywords? By user and users with similar profile? Latency ● How quickly should things load? ● Are there any operations that might slow down load time (ie: a call to another service)? ● Login and the home page should not take more than 3 seconds. ● We can show many results and infinite scroll option for the search results. ● How can we load the images without slowing down the results?
- 34. 3. Wrapping Up by updating the prototype and PRD
- 35. 3.1 Iterate © 2019 Udacity. All rights reserved. Leverage learnings from your first two user interviews to make changes to your prototype. Then run another round of user interviews.
- 36. Improvements Improvement 1 Ability to filter jobs by experience/job level Rationale This was a critical feedback from the user. User would not want to go through every jobs and then find out if it’s relevant or not. Having a filter will greatly help to show only the relevant jobs. Improvement 2 Ability to search jobs by Education or Degree Rationale This was an important feature for the user. User would like to explore many job roles available as an Engineering Graduate. Search by job title might limit the options. Currently, the user search for jobs by her degree.
- 37. Prototype v2 Description ● High level overview of the prototype ● What does it do? This prototype shows user interaction for job search on mobile app: ● It allows user to signup/login. ● User is taken to home page where user is presented with some job recommendations. ● User can search/filter for jobs based on keywords and location. ● User can select a job to see the details and apply for a job. Assumptions ● Any assumptions within the prototype User has created the detailed profile with skills and resume. User is a verified user of the app. There are jobs postings available on the platform Tasks ● What are the tasks that a user can complete in the prototype? A user can perform following tasks in this prototype ● see job recommendations ● search for job using keywords(job title, education) and location ● Filter jobs by Educational Qualification, Job Experience Level ● see job details for a job posting and apply for a job posting Link to my Figma Prototype v2
- 38. 3.2 Handoff © 2019 Udacity. All rights reserved. Updated PRD, ready to be shared with the Engineering Team
- 39. Updated PRD PMND - Aditya Bajaj - Updated PRD v2 Or Copy paste below link in a browser: https://docs.google.com/document/d/1PLbQGF88JrAF2Gy WtuQjjL_vgMvk-aerx4odcbd4a-4/edit?usp=sharing Open document
- 40. Thank you! Product Design by Aditya Bajaj