The document discusses product management and provides an introduction to the topic. It defines product management as discovering products that are valuable, usable, and feasible according to Marty Cagan. The document outlines the major areas of product management as discovery, planning, and development. It then discusses various frameworks that can be used in product management including the Boston Consulting Group Framework, McKinsey 7S, and Kano Model. The document also covers types of product managers, characteristics of product managers, how to become a product manager, and challenges faced by product managers. Finally, it distinguishes between the roles of a product manager and a project manager.

1. Product Management
Introduction
Agustina Bayu P
Product M. Part I
Materials

2. WHAT IS
According to Marty Cagan, Founding Partner of Silicon Valley
Project Group, Product Management is discovering product
that is valuable, usable, and feasible.
There are three major areas of product management such like
discovery, planning and development.
What’s PM?

3. WHAT IS
• 5 Why’s
• Scrum
• Agile
• Double Diamond
• Personal Kanban
Basic Framework To Use

4. WHAT IS
• Boston Consulting Group Framework
• McKinsey 7s
• Value Chain Analysis
• Kano Model
• The 4 P’s of Marketing
• Etc.
Advanced Framework To Use

5. WHAT IS
Types Of PM
• Marketing product Manager
• Product Manager UI/ UX with some technical
knowledge
• Principal PM (for a specific area of expertise)

6. WHAT IS
Characteristics Of PM
• Leadership
• Communication Skills
• Problem Solver
• Time Management
• Etc.

7. 3. Input
How
To Be A Product Manager

8. WHAT IS
1. Have interests in the PM field
2. Desire to learn new thing
3. Reading books, journals, watch YouTube videos, and check
LinkedIn posts (all things related to management products)
4. Documenting your experience (we know that a current product is
not immediately good -> step per step)
5. Practice (must be highlighted!)

9. WHAT IS
Challenges of PM
Can be develop into
Engineer
Management
UI/ UX
Challenges
PM
Engineer
Ops
SM
Marketing
Legal UI/UX
As a PM you must understand
prioritization and time management.
In project development, PMs are required to be
ready if the project experiences scale up.

10. 3. Input
The Differences Between
Product Manager Vs Project Manager

11. WHAT IS
Product Manager:
• Focuses on product or service development.
• Includes project manager works (like make a timeline, etc.),
strategizing, budgeting, etc.
Project Manager:
• Focuses on plans, directs, and manages all aspects of the project
• The job is to create timelines, SRS, etc.

12. WHAT IS
What is product management? archives. Mind the Product. (n.d.).
https://www.mindtheproduct.com/category/what-is-product-
management/
Reference

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