Pravin, Head of Growth at Freecharge, shared this presentation at the Playbook Roundtable in Ahmedabad on 11th June '16. Back-link to the blog: https://yashshah.in/getting-traction-for-product-startups-ispirit-playbook-round-table-notes-67f988171632#.4xi23hfey

1. gyan
&
rant
at
@beingprac/cal
Hello
World!
PJ

2. Think:
Building
Products
and
marke/ng
them.
Want
to
build
the
next
Facebook
/
TwiEer
or
Quora
?

3. Think:
Product
does
the
Marke/ng
#0

4. Think:
What
you
are
building?
#1

5. 1.
Define
your
product
<
10
words
2.
Be
gramma/cally
correct.
3.
Challenge:
60
seconds
Wishberg
lets
users
build
their
“wishlist
for
life”.

6. Think:
Vision
#2

7. You
can
run
out
of
ideas
/
But
you
can’t
run
out
of
vision.
Vision Idea

8. Think:
“Atomic
Unit”
of
Product
#3

9. Example:
Tweet
is
atomic
unit
of
TwiEer

10. Think:
Features
#4

11. Build
features
around
the
‘Atomic
Unit’
of
your
product!

12. Think:
Engagement
#5

13. Conversa/ons
Engagement

14. Think:
Flexibility
#6

15. Text
Image
Video
Loca/on
Post
Language

16. Think:
Distribu/on
#7

17. On
Site:
Off
Site:
On
Site
Distribu/on Off
Site
Distribu/on

18. Think:
Endorsements
#8

19. Retweet:
Follow
Sugges/ons:
Search
Result:
Profile:

20. Users
don’t
<3
your
product!
Think:
User
Psychology
#9

21. They
love
the
content
on
it!
Create
Content Share
Content

22. Think:
Content
Dynamics
#10

23. Content
Creators:
Content
Curators:
Content
Consumers:
1%
100%
10%

24. Think:
One
Point
of
Discovery
#11

25. Start:
Content:
New
Updates
That’s
Me:
What
is
happening?
Who
is
Important
here?

26. Think:
Privacy
#12

27. this
slide
is
inten/onally
lek
blank.
that
is
privacy!

28. Think:
MVP
#13

29. More
Valuable
Product Minimum
Viable
Product
MVP
=
More
Valuable
Product

30. Think:
Growth
#14

31. TwiEer:
Facebook:
YouTube:
Gmail:
Quora:
Zynga:
Dropbox:
Live
Tweets
at
SXSWi
Conference
Harvard.
More
Schools
joined
later
Ronaldinho
Nike
Advt
went
Viral
Google
+
Invites
+
Search
Opened
to
Facebook
Alumni
Facebook
Feeds
Invite:
Email
+
Facebook
+
TwiEer
Bootstrap
Growth
on
top
of
other
networks

32. Think:
Shipping
Fast
#15

33. Ship
a
Imperfect
Product.
Its
OK!

34. Think:
Early
Adopters
#BONUS

35. Thank
You
@beingprac/cal
pj@beingprac/cal.com
www.beingprac/cal.com