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11.21.15
@AdobeUX @demianborba
Product Management


Demian Borba

Product Manager for Project Comet
Adobe, San Francisco
@demianborba
11.21.15
@AdobeUX @demianborba
@demianborba
11.21.15
@AdobeUX @demianborba@thibault_imbert
11.21.15
@AdobeUX
11.21.15
@AdobeUX @demianborba
PM XD ENG
11.21.15
@AdobeUX @demianborba
PM ENG
XD
PM ENG
XD
PM ENG
XD
PM ENG
XD
PM ENG
XD
11.21.15
@AdobeUX @demianborba
PRODUCT MANAGER
RESEARCH
& LEARN
PLAN &
PRIORITIZE
MANAGE

EXECUTION
TEST &
VALIDATE
VISION
& GOALS
CUSTOMER
VALUE
SCOPE,
TIME & COST
PASSION
11.21.15
@AdobeUX @demianborba
Roller coaster
@demianborba
11.21.15
11.21.15
@AdobeUX @demianborba
Tools
EMAIL
MEETINGS
GOOGLE DOCS & WIKIS
PIVOTAL TRACKER
GIT & GITHUB
TWITTER
USERVOICE
LIVE SCRIBE (SMART PEN)
SLACK
TRELLO
KEYNOTE
WUNDERLIST
EVERNOTE
PROJECT COMET
11.21.15
@AdobeUX @demianborba
Empathy
Interview, observe or experience
11.21.15
@demianborba
11.21.15
@AdobeUX
11.21.15
@AdobeUX @demianborba
Data gives you the WHAT,
not the WHY
11.21.15
@AdobeUX @demianborba
Explicit needs

Implicit needs
ALWAYS ASK:
WHY?
@demianborba
11.21.15
11.21.15
@AdobeUX @demianborba
Need finding
NEEDS INSIGHTS
@demianborba
11.21.15
NAME
AGE
TYPE
11.21.15
@AdobeUX @demianborba
What does success look like?
11.21.15
@AdobeUX @demianborba
Instrumentation
11.21.15
@AdobeUX @demianborba
Save time for the “future”
11.21.15
@AdobeUX @demianborba
Diverge
create
options
Converge
choose
options
11.21.15
@AdobeUX @demianborba
Prioritize
10.17.15
@AdobeUX @demianborba@demianborba
11.21.15
@AdobeUX
@demianborba
11.21.15
@AdobeUX
10.17.15
@AdobeUX @demianborba
Maya
@demianborba
11.21.15
@AdobeUX
11.21.15
@AdobeUX @demianborba
Prototype
@demianborba
11.21.15
"A prototype is worth a thousand meetings"
11.21.15
@AdobeUX @demianborba
Test and validate
11.21.15
@AdobeUX @demianborba
Hats of a perfect PM
THE ANTHROPOLOGIST
THE EXPERIMENTER
THE CROSS-POLLINATOR (T)
THE HURDLER
THE COLLABORATOR
THE DIRECTOR
THE EXPERIENCE ARCHITECT
THE SET DESIGNER

THE STORYTELLER
THE CAREGIVERSource: http://www.tenfacesofinnovation.com/tenfaces/index.htm
@demianborba
11.21.15
@AdobeUX
Thank you.
Questions?


Product Manager for Project Comet
Adobe, San Francisco
@demianborba
http://adobe.ly/comet
Product Management

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Product Management