This document contains tweets from Demian Borba sharing insights from his work as a Product Manager at Adobe. It includes information on the roles and responsibilities of a product manager including visioning, prioritizing, managing execution, testing and validating products. It also provides tips on tools used, the importance of empathy and understanding user needs, diverging and converging ideas, prototyping, and wearing different hats to be a well-rounded product manager.

1. 11.21.15
@AdobeUX @demianborba
Product Management
Demian Borba
Product Manager for Project Comet
Adobe, San Francisco
@demianborba

2. 11.21.15
@AdobeUX @demianborba
@demianborba

3. 11.21.15
@AdobeUX @demianborba@thibault_imbert
11.21.15
@AdobeUX

4. 11.21.15
@AdobeUX @demianborba
PM XD ENG

5. 11.21.15
@AdobeUX @demianborba
PM ENG
XD
PM ENG
XD
PM ENG
XD
PM ENG
XD
PM ENG
XD

6. 11.21.15
@AdobeUX @demianborba
PRODUCT MANAGER
RESEARCH
& LEARN
PLAN &
PRIORITIZE
MANAGE
EXECUTION
TEST &
VALIDATE
VISION
& GOALS
CUSTOMER
VALUE
SCOPE,
TIME & COST
PASSION

7. 11.21.15
@AdobeUX @demianborba
Roller coaster
@demianborba
11.21.15

8. 11.21.15
@AdobeUX @demianborba
Tools
EMAIL
MEETINGS
GOOGLE DOCS & WIKIS
PIVOTAL TRACKER
GIT & GITHUB
TWITTER
USERVOICE
LIVE SCRIBE (SMART PEN)
SLACK
TRELLO
KEYNOTE
WUNDERLIST
EVERNOTE
PROJECT COMET

9. 11.21.15
@AdobeUX @demianborba
Empathy
Interview, observe or experience

10. 11.21.15
@demianborba
11.21.15
@AdobeUX

11. 11.21.15
@AdobeUX @demianborba
Data gives you the WHAT,
not the WHY

12. 11.21.15
@AdobeUX @demianborba
Explicit needs
Implicit needs
ALWAYS ASK:
WHY?
@demianborba
11.21.15

13. 11.21.15
@AdobeUX @demianborba
Need finding
NEEDS INSIGHTS
@demianborba
11.21.15
NAME
AGE
TYPE

14. 11.21.15
@AdobeUX @demianborba
What does success look like?

15. 11.21.15
@AdobeUX @demianborba
Instrumentation

16. 11.21.15
@AdobeUX @demianborba
Save time for the “future”

17. 11.21.15
@AdobeUX @demianborba
Diverge
create
options
Converge
choose
options

18. 11.21.15
@AdobeUX @demianborba
Prioritize

19. 10.17.15
@AdobeUX @demianborba@demianborba
11.21.15
@AdobeUX

20. @demianborba
11.21.15
@AdobeUX

21. 10.17.15
@AdobeUX @demianborba
Maya
@demianborba
11.21.15
@AdobeUX

22. 11.21.15
@AdobeUX @demianborba
Prototype
@demianborba
11.21.15
"A prototype is worth a thousand meetings"

23. 11.21.15
@AdobeUX @demianborba
Test and validate

24. 11.21.15
@AdobeUX @demianborba
Hats of a perfect PM
THE ANTHROPOLOGIST
THE EXPERIMENTER
THE CROSS-POLLINATOR (T)
THE HURDLER
THE COLLABORATOR
THE DIRECTOR
THE EXPERIENCE ARCHITECT
THE SET DESIGNER
THE STORYTELLER
THE CAREGIVERSource: http://www.tenfacesofinnovation.com/tenfaces/index.htm

25. @demianborba
11.21.15
@AdobeUX

26. Thank you.
Questions?
Product Manager for Project Comet
Adobe, San Francisco
@demianborba
http://adobe.ly/comet