This document provides tips and guidelines for creating an effective product listing on Amazon. It discusses optimizing key aspects of the listing like the product title, bullet points, description, and backend search terms. Specific advice includes using keywords that describe the product, highlighting benefits over features, and addressing customer needs and problems. The document also emphasizes testing listings through metrics like conversion rates to ensure products are findable and desirable to customers.

1. Product Listing
Presentation
Heaven Leigh Dolotina
Amazon Seller VA

2. First Things
First!!!
Keywords
USES of Keywords
Intensive
KEYWORD
Research
are the SEARCH TERMS that best
describes the product
Product Research
Listing Creation
Amazon PPC
Launching/Giveaways
Heaven Leigh Dolotina

3. Keyword Research - SEO
Where to
Extract
How to
EXTRACT Proceed to
PRODUCT LISTING
-Software -
HELIUM 10
- PPC Search
Term Report
- Brand
Analytics
- Amazon
Search Bar
Results
- Reviews
BASIC PROCESS -
1.
Keyword Mining
2. Advance Process
Heaven Leigh Dolotina

4. POINTS TO
DISCUSS
Product Title
Bullet Points
Product Description
Backend SearchTerm
Heaven Leigh Dolotina

5. 200 characters max
Capitalize the 1st letter of each word
Conjunctions/Articles/Prepositions
should NOT be Capitalized
Use numerals or Symbols but DO NOT
USE Special Characters
DO NOT USE Subjective Commentary
Product Title
Heaven Leigh Dolotina

6. PRODUCT
TITLE
Collapsible Stool, Lightweight
Portable Stool and Easy to Use,
Retractable Stool with 400lbs
Load Capacity - Sturdy Folding
Telescopic Stool - Retractable
Camping Stools for Adults
Heaven Leigh Dolotina

7. Key Product
Feature
(BULLET
POINTS)
200 - 250 characters
Capitalize the 1st few rows
Emojis can be used
Suggested Format
Bullet 1 & 2 -Unique
Differentiator
Bullet 3 - How does your
product solve the
problem
Bullet 4 - 5 Benefits and
Features
Heaven Leigh Dolotina

8. STRONGER MATERIAL - Your folding
stool is made of strong ABS Plastic for
long-lasting durability 💯 You will feel
safe and secured knowing that this stool
can hold up to 400 lbs 👍
SUPER STABLE - Your telescoping stool
adopts a fish-scale design. It is your pop up
stool that locks automatically on a height that
you want with non-slip base that ensures
stability.
LIGHTWEIGHT PORTABLE STOOL - Your
collapsable stool is only 1.98 lbs, 25 in 7 cm
dimension. It has an easy carry adjustable strap
so you can use it anytime, anywhere with ease
and no hassle.
USER FRIENDLY DESIGN - Use the two
holes of the portable folding stool to
stretch and turn them
clockwise/counterclockwise, making it easy
to use. This makes your foldable stool
convenient.
WIDE APPLICATIONS - Your telescoping stool is
portable and durable making it a good choice for
family use in holiday events or any outing. It is a
camping stool that is great for any weather 🌈
Heaven Leigh Dolotina

9. PRODUCT
DESCRIPTION
2,000 bytes
Technical Specification can
be added
Suggested Layout
List down the potential
problems of your target
market
Provide solution
Introduce your product
Benefit they will get
Include Call to Action
Heaven Leigh Dolotina

10. Product
Description
Feel like sitting down, but can't find anything to sit
on??
Are you looking for a lightweight yet sturdy, easy
to carry portable folding stool, so you can sit
anywhere anytime??
Then, this TELESCOPIC STOOL is THE ONE for you.
Heaven Leigh Dolotina

11. It is easy, convenient and comfortable to
use.
Easy opening and closing technique, the perfect
combination of automatic lock, and non - slip base are
really achieved through careful structural design.
Height Adjustable
This portable telescopic stool is adjustable,
approximately between
2.5 in and 17.7 in so it is suitable for kids and
adults
Heaven Leigh Dolotina

12. Easy to Carry with nylon straps.
Hand straps and shoulder straps provide
more ways to carry. Strap length is 21.6 in
(55 cm). You can tie it on your backpack
when hiking.
Your collapsible stool is made of ABS plastic -
impact resistant, better toughness and gives the
stool remarkable strength and rigidity.
With its 400lbs loading capacity and the material
being used, you don't have to worry if the stool will
fall apart.
Heaven Leigh Dolotina

13. You can take a seat anywhere, anytime with your portable telescoping stool.
This is great for any kind of indoor and outdoor activities. Even waiting in line for
something, attending a concert, even on buses or trains, for food stall owners
who want to provide comfort to their customers, then this stool is perfect for
you. Take a seat anywhere, anytime, with comfort and style. Safety is not even
an issue since this stool is engineered intelligently.
Heaven Leigh Dolotina

14. What are you waiting for? Buy
One Now!
Or You can even BUY MORE
for your LOVED ONES.
Heaven Leigh Dolotina

15. BACKEND
SEARCH TERM
Helps with Keyword
Indexing and Relevanc
Limited to 249 bytes
Search Term (250 bytes)
Subject Matter (50 bytes
Suggestions
- Aim to enter as many unique keywords as you can
- Include TOP SEARCH terms not used in your title
- You may include misspelled or Spanish words
- No "temporary words" like sale
- No empty subjective words
- DO NOT INCLUDE Brand Names
Heaven Leigh Dolotina

16. Search Terms
heavy telescope expandable folderable stiol
twisted small chair sitpack pool water expand
camp hike work transfer silla transportable
walkstool tripod duty pants model video tiny
arteriors charger telescopico plegable presidir
confortable
Heaven Leigh Dolotina

17. Subejct Matter
folding stools for adults portable portable seat
portable stools for adults collapsible seat
collapsible stools for adults telescope stool
folding retractable portable camping stool
portable stools for adults heavy duty pool stools
Heaven Leigh Dolotina

18. IMAGES
- white background
- maximum image slots
- including lifetsyle photos
and infographics
- clear and zoomable
Heaven Leigh Dolotina

19. How to Know if LISTING
IS EFFECTIVE
thru........ UNIT SESSION PERCENTAGE
A.K.A. CONVERSION RATE
So ASK YOURSELF
Can people FIND my
product?
Do people want to buy
my product?

20. SOME TIPS I LEARNED.....
Benefit - Focus - highlights the
benefits rather than feature
since people want to know the
benefit they will get
YOU - Focus - Use the words
"YOU, YOU WILL, YOUR, YOU'RE"
to make the customers think
subconsciously about
themselves.
Painting a Picture - let them
daydream that they are using
your product
My listing should be:
1.
2.
3.
Remember DO NOT
stuff keyword and
use it as naturally as
possible
2 KW phrases/bullet point
DO NOT CUT Keyword
phrases
If it's long you can add it on
the backend
Check competitor's listing &
review
May or May not include
money back guarantee
Heaven Leigh Dolotina

21. Thank you!
LET'S HELP EACH OTHER...
You can reach me at
heavendolotina.va@gmail.com
https://www.linkedin.com/in/
heaven-leigh-dolotina/
Heaven Leigh Dolotina
Amazon Seller Virtual Assistant