The document describes several design projects including a daily-use racing seat, a personal coffee maker called Coffee2Go, a human-powered rescue vehicle called SERV, a stereo system called SoundWave, a drag racing safety exhibit, furniture including a stool, chair and ottoman, and an electric personal mobility vehicle called aQua. The projects have goals of comfort, affordability, functionality, safety, modern aesthetics, ergonomics and environmental sustainability. Concepts include adjustable designs, storage, displays, power sources and interactive elements.

1. DESIGN

3. DAILY DRIVEN

4. DESIGN BRIEF
To design a comfortable, yet safe racing seat for daily
driving. Racing seats are often too expensive to
afford or too cheap to where you wouldn’t want to buy
it. The Daily seat will meet in the middle of comfort,
style and affordability.

5. USER&features
User
The typical user of this product will be 18-30 male or female.
DAILY will focus on ergonomics and safety when it comes to
racing and day-to-day driveability.
Features
lightweight Materials
adjustability
support
dynamic styling
adaptability

6. I DEAT I ON
PHASE 1
I decided to have a seat that reclines
for daily driving needs

7. I DEAT I ON
PHASE 2
A more refined approach to the seats, adding a hard foam material will allow
for a firmer seat and won’t fatigue muscles after prolonged use

8. EXPLODED
VIEW
carbon fiber backing for
lightness and strength
Side rails to support extreme
turns and heavy g-force
A simple reclining mechanism
that allows for seat adjustment
Built-in seat belt loop for maximum
safety in case you’re ever in a crash
Seat rails that allow you to adjust
your seating position

11. COFFEE 2 GO

12. DESIGN BRIEF
To design a personal coffee maker that was sleek and
elegant. I wanted to include bold styling, and an easy
to use interface, all of this while having the
convenience of using an included thermas cup.

13. College students or young professionals
Age: 20-40
Income: $20-45k
Lifestyle: Busy either with work or school, likes modern styling on a budget
Interests: Apple products, Ikea and other contemporary styling
The customers will enjoy the upscale design without the hefty price tag.
The design is clean and looks like it costs more than it’s worth. Coffee2go's
design and materials gives it a sense of durability, cleanliness and functionality.
FREDYGOMEZ 2012
dience
2012
TARGETaudience
TARGETaudience

14. I DEAT I ON
PHASE 1

15. I DEAT I ON
PHASE 2
I decided to head in a different direction from my sketch
model, I wanted it to have more negative space

16. Built-in screen that displays time as well
as a timer and a beep to confirm when
the coffee is ready
Rubber grip to keep your hands
isolated from heat
See -through glass

17. Push down to bring
up coffee holder
Springloaded rods
expose the coffee container
Insert coffee pack,
water and enjoy!

18. A thermas cup is included with the Coffee2go,
other colors will be sold seperately.

21. R
SERV

22. SCENARIO&objective
SCENARIO
SERV is meant to aid in rescues in snowy environments
which power or gasoline is difficult to access. Due to
the vehicle being human powered, it is ideal to go on
long search missions without the fear of losing power
or fuel along the way.
OBJECTIVE
SERV is a human powered vehicle that aids in
rescuing or delivering supplies to people that are
stranded or in need of crucial supplies. It has the
capacity to carry a wounded person or supplies as
needed.

23. I DEAT I ON
PHASE 1

24. I DEAT I ON
PHASE 2
DESIGN GOALS
Human powered
Capacity for a driver and
an injured person
Designed with long trips in
mind
Insulated cabin in order
to prevent and aid people
with hypothermia
Large windshield with little
to no blindspots to better
search for people in need
A CVT transmission to
gain speed and maintain
momentum in rough terrain
as well as inclines

25. HUMANfactors
reinforced cockpit with low
wall for increased visibility
leg press mechanism
for power
comfortable and ergonomic
seating for long trips
dual-lever steering
rear-cargo bay for
transporting injured or
delivering supplies
gearbox mechanism
tank treads for better
weight distribution and
grip in snowy and icy
environments.

26. SERV will serve as an emergency first response team,
whether it means coming to the aid of an injured hiker
and providing first aid, or delivering supplies to remote
villages; SERV will be able to work without the use of
electricity or fossil fuels.

27. R
serv

29. SOUNDWAVE

30. DESIGN BRIEF
To design a sleek, modern looking stereo unit that
will accomodate the user with today’s technologies,
along with providing a great sound.

31. STYLE&objective
Rounded edges and a sleek surface will allow
SOUNDWAVE to make a statement in its environment.
With a sleek profile as well as a glossy finish, it will be a
great addition to your home entertainment setup.
GOALS
modern design
smooth flowing edges
glossy and matte finishes
simple, yet elegant
small system with powerful sound

32. I DEAT I ON
IDEATION
PHASE 1
PHASE 1

33. I DEAT I ON
PHASE 2

34. SoundWave will have an interactive display
and bluetooth connectivity. Connect your
phone, laptop or any other device to enjoy
your music.
Dual speakers come with built-in subwoofers and
tweeters, giving an enhanced bass and acoustic
performance without the bulk .

37. EXHIBIT DESIGN: ILLUSTRATIONS BY BROCK SLOWINSKI RENDERINGS BY FREDY GOMEZ
FUEL FOR THOUGHT

38. DESIGN CONCEPT
We wanted to create an exhibit that showed how passionate we are
about automobile engineering and how far technology has come. We
also wanted to showcase the fact that racing is fun, but it also has
serious consequences. Safety is a big deal in racing and we wanted to
display the advancements in technology due to crashes in drag racing.

39. DESIGN GOALS
To understand how aerodynamics work at high speeds
Understanding how different fuels serve different purposes
The maintenance and fabrication of dragsters
How safety equipment works and how it has saved lives
How an engine works

40. IDEATION
I DEAT I ON
PHASE 1
PHASE 1

41. I DEAT I ON
PHASE 2

42. EXHIBIT
EXHIBIT
The Exhibit promotes speed and safety
while educating visitors as to why racing
is the way it is today.

43. Interactive piston allows visitors to
experience the differences between
several different fuels

44. A racing simulator is installed to allow visitors to
experience the power and emotions that racing
drivers go through

45. Damaged parts display includes several
artifacts that have been taken from track
and other racing accidents

47. FURNITURE

48. R1 Stool
I DEAT I ON

49. I DEAT I ON 2

50. DESIGN GOALS
Create a unique and elegant barstool
Incorporate plastic and aluminum into the design
Comfortable seat for prolonged use
Have a back rest to ease back pain
Minimal packaging and sustainable for manufacturing

51. bent metal seat with
foam insert
anodized aluminum
steel rods for
added support
EASY TO SHIP
&
ASSEMBLE
clear plastic legs
The R1 stool is
designed to be flatpacked. Containing
only 5 pieces, it
is also easy to
assemble.

52. SIA
I DEAT I ON
DESIGN GOALS
Design a modern chair and lounge
for an upscale client.
Incorporate different materials
Allow the chair to be versatile
Design with the environment in mind
Allow Sia to be flat-packed

54. wood frame with
foam padding
memory foam strip
for comfort
aluminum legs
small ottoman for
resting feet or
extra seat

55. SIAlounge chair

56. OTTOMANconcepts
DESIGN GOALS
To design an ottoman or small
seat that will accomodate guests
and look elegant in a home. It is
designed with storage capacity
in mind, in order to have your
own private nook where you can
store books or any other personal
belongings.

57. leather and foam
top provide a
comfortable seat
storage nook
injection molded plastic and
aluminum models will be
available

58. DICEottoman

59. SECTIONottoman
removable nook can be used for
storage as well as another seat
injection-molded plastic and
aluminum models will be available
lightweight structure makes it easy
to transport and put away

60. aQua
personal mobility vehicle

61. THEproblem
There are many issues commuters are facing nowadays.
Everything from rising gas prices to heavy delays on the
freeway makes you dread driving to work or school. There are
other alternatives to driving such as public transportation,
riding a motorcycle, or riding your bike. Here are some of the
pros and con I have found from each of form of transportation.
Vehicle commuting
Pros: freedom, safety, piece of mind
Cons: gas Prices, rush hour, road rage, stress, parking
Public Transportation
Pros: easy to use, sustainable, inexpensive
Cons: makes a lot of stops, not always on time, small space with many people
Bicycle commute
Pros: great exersice, no gas or parking to pay, easily stored
Cons: minimal impact safety, travelling long distances isn’t ideal
Motorcycle commute
Pros: great on gas, fun, quick, allowed to use carpool
Cons: no weather or accident protection, easy to drop, dangerous for beginners

62. DESIGNobjective
DESIGN CONCEPT
To design an enclosed electric commuter vehicle for either one or two
passengers. Vehicle will be for urban as well as suburban commute. To
decrease the environmental impact and energy consumption associated
with individual daily travels.
DESIGN GOALS
Single seater
Three wheeled
Electric
Under 1000 lbs.
Small physical impact
Storage for backpack or briefcase

63. CURRENTmarket
TOYOTAI-real
REVAG-wiz
CAN AMspyder
CORBINsparrow

64. IDEATION
I DEAT I ON
PHASE 1
PHASE 1

65. I DEAT I ON
PHASE 2

66. CLAY

67. adjustable steering
storage space
Electric motor
adjustable seating
Battery packs

68. I NTERIOR
The Interior will open like the classic
BMW Isetta. This will make parking
in small places more accesible and
getting in and out easier.
If the car would ever be in a front
end collision, small charges would
detonate allowing the door to open if it
gets damaged.

69. SIZE
72in
60in
48in
AQUA PMV
6’ TALL PERSON
SMART FORTWO

70. RENDERINGS

71. AERIAL VIEW

72. aQua

75. ADDITIONAL WORK

76. WORKtable
COFFEEtable

77. CORNERtable
COMPUTERdesk

78. RENDERINGS
Models done by Hugo Martinez at Mat-ter Design
Renderings by Fredy Gomez

79. ROBOlamp
WIRE&MESHtable

80. MESSENGERbags

83. DESIGN
THANK YOU!