This presentation is about the proper procedure on how to optimize the product listing, doing intensive step with the niche can help optimize listing. right product listing can optimize your product, it execute Amazon Algorithm. Keywords are best terms that best describes the products. it show here that we can find the keywords to a certain products. In Product Detail Page it have Product title, Bullet points, Product description and Enhance brand content and to the Back end it have Search term and Subject matter. these are just the few step about product listing and optimization abd rest can see on this slide.

1. Presentation
Product Listing
By: Alberto Valenzuela

2. Are you ready to know your product around the
world?
Let's GO

3. Keyword research is important of doing
Product listing and it is the crucial task
because product ranking depend on your
keyword.
And what is KEYWORDS?
Keywords are search terms that best
describes the products.
Some Tips

4. Search Term Vs. Keyword
SEARCH TERM
Word, phrases , or
expression that
costumers enter
into the Amazon
search bar to find
product or service.
KEYWORDS
Describe a product or
service you offer.

5. Where we can find the
keywords of a certain
products?
Product Title
Bullet Points
Product Description
Enhance Brand Content
Product Images
Back end
Search Term
Subject Matter

6. PRODUCT TITLE DESCRIPTION
Less than 200 characters
Use atleast 3 - 5 of your main
keywords
Should include size, color, packs,
materials item weight, item dimension
Do not use word such as (best seller,
freee shipping, sale and hot item)
Use ( - ) dash or ( , ) comma to break
phrases
Do not include special character or
symbols

7. TITLE - Recommended Formats
Most relevant keyword +
Product name + for (Target
Audience ) + Main product
feature and benefit
Brand name + Main
keyword + value + Style
quantity
Brand name + Product +
Feature + Benefit + Size +
Audience

8. Ottoman Serving Trays Coffee Tray Basket
and Decorative Tray is made of 100%
rattan basket that use as serving tray,
coffee serving trays, tea tray good for your
home kitchen and it is easy to clean.
Product Title -
Most relevant keyword - Serving Tray
Decorative Tray
Product Name - Rattan serving tray basket
Main Product Feature - Made with hand
woven rattan material, light, durable and
eco-friendly, classic, natural color, add a
natural touch to any room, eye catching
design look.

9. Bullet Points Description
Maximum 200 - 250 character.
You may use capital letters in the beginning of your bullet.
Put ypour other keywords here.
Focus on the benefit what's in it for the buyer.
Know your target audience.
Create an emotional connection with the buyer why they should
buy your product?
Be careful on making swuperficial claims being to salesy.
Make it persuasive and enticing.
Make sure that you answer the WHY.

10. Key Product Features (Suggested Format for Bullet
Points)
Product differentiator / improvement
How does your product solve a problem
Manufacturer's guarantee
Product feature and benefit 1
Product feature and benefit 2

11. Key Product Features (Bullet Points)
Made with hand woven rattan material, light,
durable and eco-friendly, classic, natural color, add
a natural touch to any room, eye catching design
look.
Could be used as food, tea, drink serving tray,
decorative serving tray for ottoman, coffee table
tray, fruit basket or cohost tray; Perfect gift for
hostess or bride.
Cut - Out Handles: Designed with cut - out handles
makes you convenient to transport the tray from
living room to bedroom or bathroom. Handle
design not loosen up, Safe to carry.

12. Key Product Features (Bullet Points)
This classic tray is suitable for storing all your
decor items on countertop, tabletop, coffee
table, elegant looking adds natural pastoral
style to your home.
this product is easy to clean with damp cloth
and made durable and perfect serving tray.
And if you are weary of hefty tray try this
unique, classic and sturdy serving tray.

13. Product Description
Less than or equal to 2,000
characters.
Use HTML (if not brand registered).
You can make it sound likle an
INFOMERCIAL.
Include a call to action at the end.
You may include a guarantee.

14. Make review analysis from your competence from their potential
costumers it can help you.

15. Are you tired of buying product that not giving
you your satisfaction? Rattan Serving Tray is
naturally crafted by hand, you can make it
decor in your home, you can store your food
like fruit, condiments, spread and bread to
organize them in your kitchen.
Are you looking for a multifunction tray on
your kitchen? This what you are looking for,
classic craft is an eye catching as unique
product, as decor and serving tray, you can
use this as serving coffee tray, can use
ottoman tray anywhere in your home.
Product Description

16. Rattan Serving Tray maintain color and beauty through the
years, maintain dryness and use damp cloth only when
cleaning to preserve the good quality and beauty.
Cut-out handles of the basket will last for the durable weave
and rattan ribs to that part and you can carry your serving
tray to it handle with confident and never afraid to tear up
handles even it is loaded of coffee cup, tea cup or glass of
drink. No worry to broke when it fell because its made of
rattan materials. This design is suitable for classic and
modern home as part of your home decor or for drinks
serving tray and food tray, the uniqueness of this serving tray
attract those eco-friendly product lover and it will guarantee
you to replace it if the product recieved damaged.
Product Description

17. BACK END Keywords Description
50 Characters per line, 5 lines
Subject Matter:
Aim to enter as many unique keyword as you
can
Include top search term not used in your title
you may include misspelling and/or spanish
words
Avoid prepositions and short articles: (the, and,
for, to, a, an, etc.)
No "temporary" words: sale, available now,
limited time only, new, etc)
No empty subject words (amazing, best,
popular, fastest)
Do not include brand name
Search Terms:

18. Back End Search Term

19. Product Images Description
Main images must be in a white
background.
Maximize image slots.
Include lifestyle photos and
infographics.
Make sure that the images are clear
and zoomable.

20. Congratulation your product is
finally listed!