Product life cycle and strategies

1. PRODUCT LIFE
CYCLE

2. LEARNING OBJECTIVES
• Identify the various stages in a product life cycle
• Analyze the various strategies used by firms in the various stages.

3. LEARNING OUTCOME
• Discuss and analyze the various stages in a product life cycle
• Evaluate the various strategies applied by firms in real life business
situation.
• Research on the life cycle of a existing product.

4. MEANING