Maruti Suzuki launched the Maruti 800 in 1983, which became very popular as the cheapest car in India, helping to grow car ownership. The Maruti 800 experienced high growth in sales from the 1980s-1990s as it added new features. However, it began facing more competition in the 2000s as rivals launched cheaper small cars. While Maruti repositioned the 800 as the Alto 800 in 2012, sales had been declining for over a decade prior due to competition, and production of the Maruti 800 ended in 2014 after over 30 years and 2.87 million units sold.

1. Product life cycle of
Maruti Suzuki 800
PRESENTED BY:-
LAVESH SETHIA

2. PRODUCT LIFE CYCLE
• The idea that products, like people, have a birth, a life and a
death, and that they should be financed and marketed with this
in mind.
• This is the idea that products, like people, have a birth, a life
and a death, and that they should be financed and marketed
with this in mind. Even as a new product is being launched, its
manufacturer should be preparing for the day when it has to be
killed off. Its sales and profits start at a low level, rise (it is
hoped) to a high level and then decline again to a low level.
This cycle is sometimes referred to simply as PLC.

3. PRODUCT LIFE CYCLE OF MARUTI 800
About Company
• Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an automobile
manufacturer in India. It is a 54.2%-owned subsidiary of Japanese automobile and motorcycle
manufacturer Suzuki Motor Corporation. As of January 2017, it had a market share of 51% of the
Indian passenger car market. Maruti Suzuki manufactures and sells popular cars such as the Ciaz,
Ertiga, Wagon R, Alto, Swift, Celerio, Swift Dzire and Omni. The company is headquartered at
New Delhi. In February 2012, the company sold its ten millionth (ten million = one crore) vehicle in
India.

4. ABOUT MARUTI 800
• Maruti 800 is a small city car that was manufactured by Maruti Suzuki in India from 1983 to 18 January
2014. The first generation (SS80) was based on the 1979 Suzuki Fronte and had an 800 cc F8B engine,
hence the moniker. Widely regarded as the most influential automobile in India, about 2.87 million 800s
were produced during its course of which 2.66 million were sold in India itself.
• With over 30 years of production, Maruti 800 remains the second longest production car in India, next
only to Hindustan Ambassador. It is Fondly called as," The Car that put India on Wheels".

5. 1) INTRODUCTION STAGE (1983-1986)
• MARUTI UDYOG LIMITED Launched first ‘MARUTI 800’, in
Indian market on December 1983. It’s a collaboration between INDIAN
STATE owned MARUTI and SUZUKI MOTOR JAPAN. Cheapest car in
the Indian market. Also exported to countries like South Asia and South
American market. First car was presented to Lord Venkateswara of
Tirumala Venkateswara temple. First car was sold to Harpal Singh for
Rs.48,000/- as a lucky owner and received keys from Prime Minister of
India INDIRA GANDHI.

6. 2)GROWTH STAGE (1987-1996)
• MARUTI 800 comes up with new features like , AC version and Music
System in the car. Sales increased by 852 units to 20,269 units and
reached up to 31,314 units. First export began in 1987. Sales soared
from about 63,763 units to about 1,89,061 units in 1996.
• Strategies adopted-
• Customer care has became a key element for Maruti,
• Increased Maruti service stations every 25 km on a highway,
• For increasing its market share it launched new car models.

7. 3) MATURITY STAGE (1997-2002)
• In 1997,MARUTI introduced a new car with Jelly Bean shape . However it was not so successful in the
market. Launched revamped version of MARUTI 800 EX, with new engine, shock absorber, coil spring
suspension, but this model lost their sales gradually . Entry of competitors like General Motors, Ford,
Tata. In 2002, MARUTI launched ‘ALTO’ , with bigger stylish version of the Maruti 800. Introduced LPG &
CNG variables, called Maruti 800 Duo with new face lifts like newer grille and clear lens head lamps.

8. 4) DECLINING STAGE (2002 – 2013)
• Due to heavy competition from competitors like Hyundai i10 and Chevrolet Spark, sales of
Maruti 800 was drastically decreased. The sales went down from 1,51,976 units in the year 2000
to about 69,553 in 2007,Buyers were attracted to cheap small cars like NANO. In 2008-2009
experienced a drastic reduction in sales. Major competitor Tata Motors launched Tata Nano, which
was smaller and yet offered more space than the Maruti 800, Sales are continued in semi urban
and rural areas till today ,Now in 2012 Maruti introduces ALTO 800 in the place of Maruti 800 .

9. REPOSITIONING THE PRODUCT
 After a drastically decline in the sales of Maruti 800 , MUL had repositioned its
product Maruti 800 with ALTO 800.
 Alto 800 was introduced into the market on October 16,2012.
 ALTO 800 is designed with latest features of more space, speed
acceleration, power steering etc.,
 Now ALTO 800 is available in Indian market for the price of 2.5 lakhs(approx).