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chapter ten

                  Managing Organizational
                   Structure and Culture



McGraw-Hill/Irwin
Contemporary Management, 5/e
                                     Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved.
Organizational Structure

• Organizational Architecture
  – The organizational structure, control
    systems, culture, and human resource
    management systems that together
    determine how
    efficiently and
    effectively
    organizational
    resources are used.


                                            10-3
Designing Organizational Structure

• Organizing
  – The process by which managers establish
    working relationships among employees to
    achieve goals.
• Organizational Structure
  – Formal system of task and reporting
    relationships showing how workers use
    resources.



                                               10-4
Designing Organizational Structure

• Organizational design
  – The process by which managers create a
    specific type of organizational structure and
    culture so that a company can operate in
    the most efficient and effective way




                                                    10-5
Factors Affecting Organizational Structure




   Figure 10.1                           10-6
The Organizational Environment

The Organizational Environment
  – The quicker the environment changes, the
    more problems face managers.
  – Structure must be more flexible (i.e.,
    decentralized authority) when environmental
    change is rapid.




                                                  10-7
The Organizational Environment

Strategy
  – Different strategies require the use of
    different structures.
     • A differentiation strategy needs a flexible
       structure, low cost may need a more
       formal structure.
     • Increased vertical integration or
       diversification also requires a more
       flexible structure.

                                                     10-8
The Organizational Environment

Technology
  – The combination of skills, knowledge, tools,
    equipment, computers and machines used
    in the organization.
  – More complex technology makes it harder
    for managers to
    regulate the
    organization.



                                                   10-9
The Organizational Environment

Technology
  – Technology can be measured by:
     • Task variety: the number of new
       problems a manager encounters.
     • Task analyzability: the availability of
       programmed solutions to a manager to
       solve problems.




                                                 10-10
The Organizational Environment

Human Resources
 – Highly skilled workers whose jobs require
   working in teams usually need a more
   flexible structure.
 – Higher skilled workers often have
   internalized professional norms and values.




                                                 10-11
The Organizational Environment

• Human Resources
 – Managers must take into account all four
   factors (environment, strategy, technology
   and human resources) when designing the
   structure of the organization.




                                                10-12
The Organizational Environment

The way an organization’s structure works
   depends on the choices managers
   make about:
2. How to group tasks into individual jobs
3. How to group jobs into functions and
   divisions
4. How to allocate authority and
   coordinate functions and divisions

                                             10-13
Grouping Jobs into Functions

• Function
  – Group of people, working together, who
    possess similar skills or use the same kind
    of knowledge, tools, or techniques to
    perform their jobs




                                                  10-14
Grouping Jobs into Functions

• Functional Structure
  – An organizational structure composed of all
    the departments that an organization
    requires to produce its goods or services.




                                                  10-15
Functional Structure

• Advantages
  – Encourages learning from others doing
    similar jobs.
  – Easy for managers to monitor and evaluate
    workers.
  – Allows managers to create the set of
    functions they need in order to scan and
    monitor the competitive environment


                                                10-16
Functional Structure

• Disadvantages
  – Difficult for departments to communicate
    with others.
  – Preoccupation with own department and
    losing sight of organizational goals.




                                               10-17
The
Functional
Structure of
   Pier 1
  Imports



Figure10.3     10-18
Divisional Structures

• Divisional Structure
  – Managers create a series of business units
    to produce a specific kind of product for a
    specific kind of customer




                                                  10-19
Product,
Market, and
Geographic
Structures




Figure 10.4   10-20
Types of Divisional Structures

• Product Structure
  – Managers place each distinct product line or
    business in its own self-contained division
  – Divisional managers have the responsibility
    for devising an appropriate business-level
    strategy to allow the division to compete
    effectively in its industry




                                               10-21
Product Structure

• Allows functional managers to specialize
  in one product area
• Division managers become experts in
  their area
• Removes need for direct supervision of
  division by corporate managers
• Divisional management improves the
  use of resources

                                             10-22
Types of Divisional Structures

• Geographic Structure
  – Divisions are broken down by geographic
    location
• Global geographic structure
  – Managers locate different divisions in each of
    the world regions where the organization
    operates.
  – Generally, occurs when managers are
    pursuing a multi-domestic strategy

                                                10-23
Types of Divisional Structures

• Global Product Structure
  – Each product division takes responsibility
    for deciding where to manufacture its
    products and how to market them in foreign
    countries worldwide




                                                 10-24
Global Geographic and
              Global Product Structures




Figure 10.5
                                          10-25
Types of Divisional Structures

• Market Structure
  – Groups divisions according to the particular
    kinds of customers they serve
  – Allows managers to be responsive to the
    needs of their customers and act flexibly in
    making decisions in response to customers’
    changing needs




                                                   10-26
Matrix Design Structure

• Matrix Structure
  – An organizational structure that
    simultaneously groups people and
    resources by function and product.
    • Results in a complex network of superior-
      subordinate reporting relationships.
    • The structure is very flexible and can respond
      rapidly to the need for change.
    • Each employee has two bosses (functional
      manager and product manager) and possibly
      cannot satisfy both.

                                                       10-27
Matrix Structure




Figure 10.6
                                 10-28
Product Team Design Structure

• Product Team Structure
 – Does away with dual reporting relationships
   and two-boss managers
 – Functional employees are permanently
   assigned to a cross-functional team that is
   empowered to bring a new or redesigned
   product to work




                                                 10-29
Product Team Design Structure

• Product Team Structure
 – Cross-functional team is composed of a
   group of managers from different
   departments working together to perform
   organizational tasks.




                                             10-30
Product Team Structure




Figure 10.6                        10-31
Hybrid Structures

• Hybrid Structure
  – The structure of a large organization that
    has many divisions and simultaneously
    uses many different organizational
    structures




                                                 10-32
Federated’s Hybrid Structure




                   Figure 10.7

                                 10-33
Coordinating Functions:
      Allocating Authority
• Authority
  – The power vested in a manager to make
    decisions and use resources to achieve
    organizational goals by virtue of his position
    in an organization




                                                     10-34
Coordinating Functions:
       Allocating Authority

• Hierarchy of Authority
  – An organization’s chain of command,
    specifying the relative authority of each
    manager.
     • Span of Control: the number of
       subordinates who report directly to a
       manager




                                                10-35
Allocating Authority

• Line Manager
  – Someone in the direct line or chain of
    command who has formal authority over
    people and resources
• Staff Manager
  – Managers who are functional-area
    specialists that give advice to line
    managers.

                                             10-36
The
Hierarchy
of Authority
and Span of
Control at
McDonald’s
Corporation




      Figure 10.8
                    10-37
Tall and Flat Organizations

• Tall structures have many levels of
  authority and narrow spans of control.
  – As hierarchy levels increase,
    communication gets difficult creating delays
    in the time being taken to implement
    decisions.
  – Communications can also become distorted
    as it is repeated through the firm.
  – Can become expensive

                                                   10-38
Tall Organizations




Figure 10.9
                                   10-39
Tall and Flat Organizations

• Flat structures have fewer levels and
  wide spans of control.
  – Structure results in quick communications
    but can lead to overworked managers.




                                                10-40
Flat Organizations




Figure 10.9

                                   10-41
Minimum Chain of Command

• Minimum Chain of Command
 – Top managers should always construct a
   hierarchy with the fewest levels of authority
   necessary to efficiently and effectively use
   organizational resources




                                                   10-42
Centralization and Decentralization of
              Authority

 • Decentralizing authority
   – giving lower-level managers and non-
     managerial employees the right to make
     important decisions about how to use
     organizational resources




                                              10-43
Decentralizing Authority

• Disadvantages
  – Teams may begin to pursue their own goals
    at the expense of organizational goals
  – Can result in a lack of communication
    among divisions




                                                10-44
Integrating Mechanisms




Figure 10.10
                             10-45
Organizational Culture

• Organizational culture
  – shared set of beliefs, expectations, values,
    and norms that influence how members of
    an organization relate to one another and
    cooperate to achieve organizational goals




                                                   10-46
Sources of an Organization’s Culture




  Figure 10.11
                                   10-47
Organizational Ethics

• Organizational Ethics
  – moral values, beliefs, and rules that
    establish the appropriate way for an
    organization and its members to deal with
    each other and people outside the
    organization




                                                10-48
Organizational Structure

• In a centralized organization:
  – people have little autonomy
  – norms that focus on being cautious, obeying
    authority, and respecting traditions emerge
  – predictability and stability are desired goals




                                                 10-49
Organizational Structure

• In a flat, decentralized structure:
  – people have more freedom to choose and
    control their own activities
  – norms that focus on being creative and
    courageous and taking risks appear
  – gives rise to a culture in which innovation
    and flexibility are desired goals.




                                                  10-50
Strong, Adaptive Cultures Versus
      Weak, Inert Cultures

• Adaptive cultures
  – values and norms help an organization to
    build momentum and to grow and change
    as needed to achieve
    its goals and be
    effective




                                               10-51
Strong, Adaptive Cultures Versus
      Weak, Inert Cultures

• Inert cultures
  – Those that lead to values and norms that
    fail to motivate or inspire employees
  – Lead to stagnation and often failure over
    time




                                                10-52

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Org structure

  • 1.
  • 2. chapter ten Managing Organizational Structure and Culture McGraw-Hill/Irwin Contemporary Management, 5/e Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved.
  • 3. Organizational Structure • Organizational Architecture – The organizational structure, control systems, culture, and human resource management systems that together determine how efficiently and effectively organizational resources are used. 10-3
  • 4. Designing Organizational Structure • Organizing – The process by which managers establish working relationships among employees to achieve goals. • Organizational Structure – Formal system of task and reporting relationships showing how workers use resources. 10-4
  • 5. Designing Organizational Structure • Organizational design – The process by which managers create a specific type of organizational structure and culture so that a company can operate in the most efficient and effective way 10-5
  • 6. Factors Affecting Organizational Structure Figure 10.1 10-6
  • 7. The Organizational Environment The Organizational Environment – The quicker the environment changes, the more problems face managers. – Structure must be more flexible (i.e., decentralized authority) when environmental change is rapid. 10-7
  • 8. The Organizational Environment Strategy – Different strategies require the use of different structures. • A differentiation strategy needs a flexible structure, low cost may need a more formal structure. • Increased vertical integration or diversification also requires a more flexible structure. 10-8
  • 9. The Organizational Environment Technology – The combination of skills, knowledge, tools, equipment, computers and machines used in the organization. – More complex technology makes it harder for managers to regulate the organization. 10-9
  • 10. The Organizational Environment Technology – Technology can be measured by: • Task variety: the number of new problems a manager encounters. • Task analyzability: the availability of programmed solutions to a manager to solve problems. 10-10
  • 11. The Organizational Environment Human Resources – Highly skilled workers whose jobs require working in teams usually need a more flexible structure. – Higher skilled workers often have internalized professional norms and values. 10-11
  • 12. The Organizational Environment • Human Resources – Managers must take into account all four factors (environment, strategy, technology and human resources) when designing the structure of the organization. 10-12
  • 13. The Organizational Environment The way an organization’s structure works depends on the choices managers make about: 2. How to group tasks into individual jobs 3. How to group jobs into functions and divisions 4. How to allocate authority and coordinate functions and divisions 10-13
  • 14. Grouping Jobs into Functions • Function – Group of people, working together, who possess similar skills or use the same kind of knowledge, tools, or techniques to perform their jobs 10-14
  • 15. Grouping Jobs into Functions • Functional Structure – An organizational structure composed of all the departments that an organization requires to produce its goods or services. 10-15
  • 16. Functional Structure • Advantages – Encourages learning from others doing similar jobs. – Easy for managers to monitor and evaluate workers. – Allows managers to create the set of functions they need in order to scan and monitor the competitive environment 10-16
  • 17. Functional Structure • Disadvantages – Difficult for departments to communicate with others. – Preoccupation with own department and losing sight of organizational goals. 10-17
  • 18. The Functional Structure of Pier 1 Imports Figure10.3 10-18
  • 19. Divisional Structures • Divisional Structure – Managers create a series of business units to produce a specific kind of product for a specific kind of customer 10-19
  • 21. Types of Divisional Structures • Product Structure – Managers place each distinct product line or business in its own self-contained division – Divisional managers have the responsibility for devising an appropriate business-level strategy to allow the division to compete effectively in its industry 10-21
  • 22. Product Structure • Allows functional managers to specialize in one product area • Division managers become experts in their area • Removes need for direct supervision of division by corporate managers • Divisional management improves the use of resources 10-22
  • 23. Types of Divisional Structures • Geographic Structure – Divisions are broken down by geographic location • Global geographic structure – Managers locate different divisions in each of the world regions where the organization operates. – Generally, occurs when managers are pursuing a multi-domestic strategy 10-23
  • 24. Types of Divisional Structures • Global Product Structure – Each product division takes responsibility for deciding where to manufacture its products and how to market them in foreign countries worldwide 10-24
  • 25. Global Geographic and Global Product Structures Figure 10.5 10-25
  • 26. Types of Divisional Structures • Market Structure – Groups divisions according to the particular kinds of customers they serve – Allows managers to be responsive to the needs of their customers and act flexibly in making decisions in response to customers’ changing needs 10-26
  • 27. Matrix Design Structure • Matrix Structure – An organizational structure that simultaneously groups people and resources by function and product. • Results in a complex network of superior- subordinate reporting relationships. • The structure is very flexible and can respond rapidly to the need for change. • Each employee has two bosses (functional manager and product manager) and possibly cannot satisfy both. 10-27
  • 29. Product Team Design Structure • Product Team Structure – Does away with dual reporting relationships and two-boss managers – Functional employees are permanently assigned to a cross-functional team that is empowered to bring a new or redesigned product to work 10-29
  • 30. Product Team Design Structure • Product Team Structure – Cross-functional team is composed of a group of managers from different departments working together to perform organizational tasks. 10-30
  • 32. Hybrid Structures • Hybrid Structure – The structure of a large organization that has many divisions and simultaneously uses many different organizational structures 10-32
  • 33. Federated’s Hybrid Structure Figure 10.7 10-33
  • 34. Coordinating Functions: Allocating Authority • Authority – The power vested in a manager to make decisions and use resources to achieve organizational goals by virtue of his position in an organization 10-34
  • 35. Coordinating Functions: Allocating Authority • Hierarchy of Authority – An organization’s chain of command, specifying the relative authority of each manager. • Span of Control: the number of subordinates who report directly to a manager 10-35
  • 36. Allocating Authority • Line Manager – Someone in the direct line or chain of command who has formal authority over people and resources • Staff Manager – Managers who are functional-area specialists that give advice to line managers. 10-36
  • 37. The Hierarchy of Authority and Span of Control at McDonald’s Corporation Figure 10.8 10-37
  • 38. Tall and Flat Organizations • Tall structures have many levels of authority and narrow spans of control. – As hierarchy levels increase, communication gets difficult creating delays in the time being taken to implement decisions. – Communications can also become distorted as it is repeated through the firm. – Can become expensive 10-38
  • 40. Tall and Flat Organizations • Flat structures have fewer levels and wide spans of control. – Structure results in quick communications but can lead to overworked managers. 10-40
  • 42. Minimum Chain of Command • Minimum Chain of Command – Top managers should always construct a hierarchy with the fewest levels of authority necessary to efficiently and effectively use organizational resources 10-42
  • 43. Centralization and Decentralization of Authority • Decentralizing authority – giving lower-level managers and non- managerial employees the right to make important decisions about how to use organizational resources 10-43
  • 44. Decentralizing Authority • Disadvantages – Teams may begin to pursue their own goals at the expense of organizational goals – Can result in a lack of communication among divisions 10-44
  • 46. Organizational Culture • Organizational culture – shared set of beliefs, expectations, values, and norms that influence how members of an organization relate to one another and cooperate to achieve organizational goals 10-46
  • 47. Sources of an Organization’s Culture Figure 10.11 10-47
  • 48. Organizational Ethics • Organizational Ethics – moral values, beliefs, and rules that establish the appropriate way for an organization and its members to deal with each other and people outside the organization 10-48
  • 49. Organizational Structure • In a centralized organization: – people have little autonomy – norms that focus on being cautious, obeying authority, and respecting traditions emerge – predictability and stability are desired goals 10-49
  • 50. Organizational Structure • In a flat, decentralized structure: – people have more freedom to choose and control their own activities – norms that focus on being creative and courageous and taking risks appear – gives rise to a culture in which innovation and flexibility are desired goals. 10-50
  • 51. Strong, Adaptive Cultures Versus Weak, Inert Cultures • Adaptive cultures – values and norms help an organization to build momentum and to grow and change as needed to achieve its goals and be effective 10-51
  • 52. Strong, Adaptive Cultures Versus Weak, Inert Cultures • Inert cultures – Those that lead to values and norms that fail to motivate or inspire employees – Lead to stagnation and often failure over time 10-52

Editor's Notes

  1. High task variety and low analyzability present many unique problems to managers. Flexible structure works best in these conditions. Low task variety and high analyzability allow managers to rely on established procedures.
  2. Managers can select the best structure for a particular division —o ne division may use a functional structure, another division may have a geographic structure. The ability to break a large organization into smaller units makes it easier to manage.