Sales Management .
Show respect to the call receiver
Introduce products or services
Apply motivation sentences
Explain purpose of contact
Talk about a time for meeting
Since this is a new job, you provide training and mentoring, as well as monitor their performance. As the manager of the new sales manager, your role is to help them successfully assimilate into their new role.
Sales Management .
Show respect to the call receiver
Introduce products or services
Apply motivation sentences
Explain purpose of contact
Talk about a time for meeting
Since this is a new job, you provide training and mentoring, as well as monitor their performance. As the manager of the new sales manager, your role is to help them successfully assimilate into their new role.
Product mix , A complete theory of Buying and MerchandisingAbhayPrabhakar5
A complete theory and research paper on Product , Product Mix and its usage.
A complete theory base for undergraduate students to study the subject of BUYING AND MERCHANDISING.
The role of brand experience in customer satisfaction and customer loyalty R. Hosseini
Many marketing executives are looking for a comprehensive plan for delivering quality services and products that will create a distinct and unforgettable long-term experience for customers when dealing with their brand. Various brand management experts believe that a company looking to enhance its brand experience in the minds of customers should have a plan to increase customer satisfaction as well as customer loyalty. The purpose of this research was to investigate the role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran. The study employed quantitative methodology. For data gathering, a questionnaire was utilised to measure all the variables of the research. The statistical population of the study consisted of all the customers of Ayandeh Bank branches in Tehran, and the study data was gathered from 400 respondents. The findings indicate that brand experience has a direct and meaningful impact on customer satisfaction and customer loyalty; furthermore, customer satisfaction has a direct and significant effect on customer loyalty, in the branches of Ayandeh Bank in Tehran.
Product mix , A complete theory of Buying and MerchandisingAbhayPrabhakar5
A complete theory and research paper on Product , Product Mix and its usage.
A complete theory base for undergraduate students to study the subject of BUYING AND MERCHANDISING.
The role of brand experience in customer satisfaction and customer loyalty R. Hosseini
Many marketing executives are looking for a comprehensive plan for delivering quality services and products that will create a distinct and unforgettable long-term experience for customers when dealing with their brand. Various brand management experts believe that a company looking to enhance its brand experience in the minds of customers should have a plan to increase customer satisfaction as well as customer loyalty. The purpose of this research was to investigate the role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran. The study employed quantitative methodology. For data gathering, a questionnaire was utilised to measure all the variables of the research. The statistical population of the study consisted of all the customers of Ayandeh Bank branches in Tehran, and the study data was gathered from 400 respondents. The findings indicate that brand experience has a direct and meaningful impact on customer satisfaction and customer loyalty; furthermore, customer satisfaction has a direct and significant effect on customer loyalty, in the branches of Ayandeh Bank in Tehran.
در این مطلب به تشریح STP بازاریابی خواهیم پرداخت . با تعریف آقای فیلیپ کاتلر – واژه STP از مخفف سه کلمه تشکیل شده است :
Segmentation بخشبندی : بخشبندی بازار
Targeting هدفگیری : تفکیک لایههای مشتری ، بیرون کشیدن لایه مدنظر
Positioning جایگاهیابی ( موقعیتیابی ) : تخصیص مزیت رقابتی مدنظر برای لایه مشتری تفکیک شده
محصول کپی برداری شدهMe too product زمانی این اصطلاح به کار برده میشود که یک محصول خاص و شناخته شده توسط رقیبی کپی شود. در ادبیات مدیریت برند به آن "سارق تداعی برند" گرفته میشود.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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2. What is a Product?
A product has 3 levels
http://www.technologymarketingcenter.com
3. CORE BENEFIT
• The generic product concept has two key issues:
1. Its consumers view of what a given product represents.
2. The aspiration of consumer differ from place to place and time to time.
Eg. For someone Washing Machine would be: comfort in washing the cloths, some,
tough wash, some complete dryer…
4. TANGIBLE SPECIFICATIONS
• Tangibility is added to the core product in the form of features, style, color, design,
efficiency etc.
Eg. The Color of the machine
The Electricity consumption
Detergent Consumption
Capacity
Quality ….
5. AUGMENTED FEATURES
• This fulfill more of psychological or esteem needs.
Brand Name
Services provided
Warranty
Credit Terms
6. FMCG
• Fast Moving Consumer Goods are the Non Durable Goods.
•
Eg. Sot Drinks, Chips, Ice Creams etc….
• The consumer shows minimum effort in buying these articles.
• FMCG is further sub divided into 3 Classes…
8. • Staples
These are goods purchased on a regular basis. Eg. Soap, Pulses, Toothpaste etc…
Whenever the stock is about to end the consumer buys these products again.
9. • Impulse Goods
These are the goods which are purchased without planning or search…
Our external stimuli provokes us to buy these products.
Eg. Cold drinks, Chocolates, Chips….
Most of the time the consumers aim is not buying the product solely but when
spots them, feels, attracted and ends up in buying them.
10. • Emergency Goods
These goods are purchased when the need arises. Eg. Umbrellas in rainy season,
Pullovers in winters etc..
The marketers tries for a very good distribution chain, as the sales is not the same
throughout and whenever the need arises, the product should be available at
maximum places…
11. PRODUCT MIX
• It is the set of product lines and items that a
particular company offers to buyers.
• The Width of product mix refers to how many
different product lines a company carries.