Product Hunt France - Kin - 041016 @ Startinpost
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The document summarizes a meetup event held by MadeIn France on October 4th, 2016 at Schoolab in Paris. It introduces the co-founders of MadeIn France and describes their product as a simple and connected calendar interface to manage one's life. The document also discusses how Product Hunt provided early feedback and exposure for their product, resulting in over 6,000 signups and increased followers and likes within 24 hours of their PH launch. It concludes with a Q&A session and thanks for attending.
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Product Hunt France - Kin - 041016 @ Startinpost
- 1. NCE MADEIN FRANCE Meetup #4 October 4th, 2016 @ Schoolab # PHParis@producthunt_fr
- 2. MADEIN FRANCE # PHParis@producthunt_fr • Emmanuel Straschnov, Co-Founder @ • Yann & Benoit Person, Co-Founders @ • Jonathan Anguleov, Co-Founder @ ---------- Friendly chats, pizzas & beers 🍕🍻
- 3. Yann & Benoit Person Co-Founders # PHParis@producthunt_fr
- 5. What we do The simple & connected calendar One interface to manage your life
- 6. PH magic recipe Early users + nice hunter + great timing + founders time 1k upvotes in 24hrs
- 7. PH results
- 8. PH results 6k signups in 24hrs 🚀 +300 followers +100 likes X feature requests (a lot!)
- 9. Overall Great experience Perfect to gauge interest for your product after a private beta Tip: Prepare your launch (better than us 🙈)
- 10. Q&A MADEIN FRANCE MADEIN FRANCE # PHParis@producthunt_fr # PHParis@producthunt_fr
- 11. THANK YOU MADEIN FRANCE # PHParis@producthunt_fr E MADEIN FRANCE # PHParis@producthunt_fr
Editor's Notes
- https://blog.aircall.io/from-no-mans-land-to-the-1st-stair-step-of-our-beta-product-hunt/
- Both engineers One focused on the technical side, the other on the rest: product/users/social
- Pitch Basically a Sunrise replacement, with the aim to be even better. Q When and how did you decided to create a replacement for Sunrise? -> 13rd of May: Sunrise will die end of August. 1st of June, we register kin.today. How long did it take to build it? -> Couple of weeks for the first version. How many beta users did you have before the launch on PH? -> 3.5k before PH How did you choose them? -> Targeted discussion on Twitter
- Pitch Users: grow your community, listen to them and improve your product based on their feedback Hunter: find someone respected by the community, be humble when you ask, listen to them. Timing: not too early, listen to PH people, adapt to your product (ex: Sunrise was set to die on the 31st, we had to go on PH this day) Time: be available, be quick to answer, be prepared. Q Was it your first launch on PH? -> Yes Why did you decide to launch on PH instead of press or Hacker News? -> We always knew we would launch on PH. HN is way tech than PH. Reddit can be a mess. Press comes after. Why is it important to have an experience on launching on PH before? -> It’s important to know the basics about PH: community, community, community. Did you change the product/design/ux to launch it on Product Hunt? -> No reason to. How did you choose the time for your launch? (you've mentionned the date, august 31st but not the time) -> Morning in Europe to get enough votes to be first when the US wake up. How and why did you decided to reach out Julie for the launch? -> We knew her, we asked her the day before.
- Pitch 8k in 24hrs, 22k total + 300 followers in a week + 100 likes Q How many french users vs. international did you got from PH? ( approximate % ) -> 73% English / 5% French / JP-NL-RU-DE-ES Do you think the PH campaign had a good ROI (time spend vs. leads & conversions)? -> Hell yes. How many users did you got from Product Hunt in 24h? in 1 month? -> Around 6k in 24hrs. 14k? Do you still get leads from Product Hunt page today? If yes, how many (approximatively) -> Yes, a couple dozen per day.
- Pitch 9k pageviews in 36hrs 6.5k after
- If you had to launch again, what will you change? -> Better material: gif/screenshots/videos What will be your special move? -> Be prepared for the launch of Kin iOS What are the next big steps for Kin? Will you focus on acquisition, retention...? -> Retention, iOS app and then we’ll see. What do you need to achieve these steps? -> Awesome devs