SlideShare a Scribd company logo
Lisbon, 27 October 2017
Product Culture in a
Growing Organization
Since we joined XING, the product team grew, …
… we formed business units,…
… product people focus on their direct colleagues …
… and sit with with their cross-functional teams.
Problem: We started to lack Product Culture to connect us!
Product Culture needs care!
Learning Alignment
Learning
Getting Better Every Day
Bring people together.
Share and exchange.
Grow together.
Build
MeasureLearn
Try a
method
See if it
works
Modify or try
something new
Learning
from each other
Training days
Bar Camp
Learning Tool 1
Training Days
Collaborative
Sessions
Learning Tool 2
Bar Camp
Bild vom ausgedruckten Survey
Surveys
Learning from
externals
Learning Tool 3
Company
exchange
Sharing is caring
“Which success assumptions could be
validated or falsified?”
“What else did you find out about our
users?”
Learning Tool 4
Learning
Newsletter
Learning Tool 5
Exchange
group
Offboarding
Learning Tool 6
Offboarding
Fostering a culture of
experimentation
Learning Tool 7
Experiment
handbook
Learning Tool 8
User Feedback
Coffee
Establishing a sound
product community
of practice
?
Learning Tool 8
p@x
Product @ XING
Learning Tool 9
North Star
Learning Tool 10
Kudos
“Strahlkraft”
Alignment
Alignment
The Modern Product Person’s Must Have Skill
Alignment
The Modern Product Person’s Must Have Skill
AVOID
WASTE
Alignment
The Modern Product Person’s Must Have Skill
AVOID
WASTE
EARN
AUTONOMY
The better Product Managers are aligned
about the WHY and WHAT of their product,
the more autonomy they will be granted
with regards to HOW they build it.
A Framework for Collaborative, Bottom-Up Alignment
Alignment Tool 1
AUFTRAGSKLÄRUNG
3 Dimensions of Alignment (driven by PM)
Laterally: Peers & Partners
Inwards: Team
Upwards: Management
42
A CANVAS!
to trigger dialogue
43
INTENT
What do you really,
really want??
BILD Spice Girls
44
OUTCOME
Which needle do you
want to move?
Quarterly Elevator Pitches
Alignment Tool 2
DIRECTORS’ CUT
46
90 SEC / Q
47
We need to
TALK
Encouraging Fruitful Escalation
Alignment Tool 3
CLARIFICATION MANIFESTO
Clarification Manifesto
1. If you get stuck: trigger escalation early!
2. Present escalation jointly!
3. Be clear about what’s unclear!
4. Decision makers: Clarify, then hand it back!
christina.schreck@xing.com
@arnekittler
Muito Obrigado!

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Product Culture in a Growing Organization (Productized Conference 2017)