The document provides an overview of VisionPoint Marketing, including that it was established in 2001 in Raleigh, NC with 14 employees. It specializes in online marketing consultation and execution, focusing on strategy through execution and measurement for higher education, non-profits, and B2B clients. Core offerings include strategy, branding, web design, SEO, paid search, email marketing, social media, and print collateral.
This document provides information about applying behavioral kinesiology principles to creating websites, marketing materials, and PR. It discusses how muscle testing can reveal whether statements or designs are effective, and summarizes various studies showing how positive words, images, and designs can impact perceptions and behaviors. The document promotes applying principles of human psychology and perception to optimize websites, ads, and other materials.
The survey found that commercial social networks, especially Facebook, are popular among nonprofits but community sizes remain small on average. Most nonprofits have been using these networks for less than two years. While staff time and budgets dedicated to social networks are real, they remain relatively small. Nonprofits prefer traditional marketing over social media to promote their networks. Fundraising revenue from social networks is limited, with most raising $500 or less annually on Facebook. House social networks are less common, with similar community sizes and tenure, but some generate more substantial fundraising revenue.
The document discusses various topics related to health and wellness including fears, conflicts, energy drainers, behavioral kinesiology, muscle checking history, brain gym, switched on selling, prayer studies, the impact of lighting and music, and techniques for fighting defensively using kinesiology. It provides images and quotes to illustrate these concepts.
This document provides an overview of practical records management. It discusses establishing an effective records management program including obtaining executive support, establishing a task force, developing procedures, communication, and monitoring. It also discusses the pros and cons of utilizing an off-site records management provider, including typical services provided and things to consider when selecting a provider.
(1) The document provides information about the 2012 AENC Annual Meeting being held June 10-11, 2012 in Greensboro, NC. It includes the schedule of events, session topics, speaker biographies, hotel information, and a registration form.
(2) The schedule includes general sessions, breakout sessions on topics like creating high energy websites and engaging employees, and social events like a welcome reception and after party. Breakout sessions will cover business models, legal considerations for contracts, and turning members into fans.
(3) Attendees can register for the full event or just a single day. Included in registration is Sunday brunch, breaks and receptions, and Monday breakfast
Everyone’s a publisher, but, not everyone knows how to write
for the web. You will after this session. You’ll learn the
basics of search engine optimization (SEO), how to write and
format content that appeals to online readers, and how to
avoid rookie online publishing mistakes.
1) The study surveyed over 8,500 members of 97 associations to understand their beliefs, behaviors, and attitudes in response to the economy.
2) Most association members (over 73%) expect their employment situation to remain about the same over the next year, though over 18% expect it to improve.
3) Nearly half of members who have their dues paid by their employer said they would drop their membership if the employer stopped paying, indicating employers play a critical role in membership levels.
4) While association members express some wariness about the economy, their level of anxiety is currently less than expected, though this group bears close monitoring as unemployment may increase their numbers in the months ahead.
This document provides an overview of practical records management. It discusses establishing an effective records management program through obtaining executive support, establishing clear objectives and procedures, training staff, and monitoring compliance. It also discusses the pros and cons of utilizing an off-site records management provider and what records managers can expect in the future, such as increasing digital records and integration of systems. The document aims to provide guidance on developing a successful records management program.
This document provides information about applying behavioral kinesiology principles to creating websites, marketing materials, and PR. It discusses how muscle testing can reveal whether statements or designs are effective, and summarizes various studies showing how positive words, images, and designs can impact perceptions and behaviors. The document promotes applying principles of human psychology and perception to optimize websites, ads, and other materials.
The survey found that commercial social networks, especially Facebook, are popular among nonprofits but community sizes remain small on average. Most nonprofits have been using these networks for less than two years. While staff time and budgets dedicated to social networks are real, they remain relatively small. Nonprofits prefer traditional marketing over social media to promote their networks. Fundraising revenue from social networks is limited, with most raising $500 or less annually on Facebook. House social networks are less common, with similar community sizes and tenure, but some generate more substantial fundraising revenue.
The document discusses various topics related to health and wellness including fears, conflicts, energy drainers, behavioral kinesiology, muscle checking history, brain gym, switched on selling, prayer studies, the impact of lighting and music, and techniques for fighting defensively using kinesiology. It provides images and quotes to illustrate these concepts.
This document provides an overview of practical records management. It discusses establishing an effective records management program including obtaining executive support, establishing a task force, developing procedures, communication, and monitoring. It also discusses the pros and cons of utilizing an off-site records management provider, including typical services provided and things to consider when selecting a provider.
(1) The document provides information about the 2012 AENC Annual Meeting being held June 10-11, 2012 in Greensboro, NC. It includes the schedule of events, session topics, speaker biographies, hotel information, and a registration form.
(2) The schedule includes general sessions, breakout sessions on topics like creating high energy websites and engaging employees, and social events like a welcome reception and after party. Breakout sessions will cover business models, legal considerations for contracts, and turning members into fans.
(3) Attendees can register for the full event or just a single day. Included in registration is Sunday brunch, breaks and receptions, and Monday breakfast
Everyone’s a publisher, but, not everyone knows how to write
for the web. You will after this session. You’ll learn the
basics of search engine optimization (SEO), how to write and
format content that appeals to online readers, and how to
avoid rookie online publishing mistakes.
1) The study surveyed over 8,500 members of 97 associations to understand their beliefs, behaviors, and attitudes in response to the economy.
2) Most association members (over 73%) expect their employment situation to remain about the same over the next year, though over 18% expect it to improve.
3) Nearly half of members who have their dues paid by their employer said they would drop their membership if the employer stopped paying, indicating employers play a critical role in membership levels.
4) While association members express some wariness about the economy, their level of anxiety is currently less than expected, though this group bears close monitoring as unemployment may increase their numbers in the months ahead.
This document provides an overview of practical records management. It discusses establishing an effective records management program through obtaining executive support, establishing clear objectives and procedures, training staff, and monitoring compliance. It also discusses the pros and cons of utilizing an off-site records management provider and what records managers can expect in the future, such as increasing digital records and integration of systems. The document aims to provide guidance on developing a successful records management program.
The document discusses using social content marketing to help prospects find companies online and convert more visitors into customers. It promotes using social media and content to attract and engage customers during online research, noting that most buyers conduct online research and are influenced by user-generated content. The document advocates adapting marketing approaches to focus on inbound tactics like SEO, paid search, blogging, and social media engagement to attract customers rather than outbound interruption marketing.
The document discusses the importance of developing a solid brand through a comprehensive 5-step process. It explains that this process includes conducting research, clarifying your brand strategy, designing your brand identity, creating brand touchpoints, and managing your brand as a long-term asset. The document emphasizes that brands help consumers navigate choices, provide reassurance about quality, and encourage identification with the brand. Developing a strong brand requires understanding customers and communicating your brand message consistently across all touchpoints over time.
Online reputation management using social media | Wendy Soucie ConsultingWendy Soucie
Wendy Soucie , social media strategist (www.wendysoucie.com) presented Managing your online reputation at the March 2011 Business Womens Expo held in Madison WI.
Understanding What Executive Recruiters Want in A Quality Candidatesfwmitchell
Wayne highlights the skills and qualifications that are critical to most searches as he details the process of candidate review and selection.
Takeaways include:
1. Comprehensive understanding of today’s new recruiting environment
2. Specific skills that are a must to capture a recruiter’s interest
3. Tips and techniques to build and optimize recruiter relationships
4. Knowledge of pet peeves, flags, and deal breakers for both recruiters and employers
The document discusses thinking like a publisher and adding creative content and social media to marketing. It recommends having a digital hub or central website and developing key brand personas and content like blogs, videos and podcasts. The goal is to enhance the brand and engage customers through entertaining, educational and helpful free content across multiple digital channels like YouTube, achieving awareness, engagement and growth over time. It emphasizes focusing on customer needs rather than just sales.
The Consultant's Guide to Lead Generation: Three Steps to Securing New ClientsMBO Partners
Do you wish your little black book was filled with names of promising new clients? Are you searching for new revenue sources, outside of your existing network?
Learn from MBO Associate Bret Smith, an expert in lead generation. In this webinar, he shares the strategies he calls “High Impact Prospecting,” clever methods to successfully locate and message your target audience.
Find more resources for independent professionals at www2.mbopartners.com/ic-resources
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutesSteve Drake
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes is a fast-paced session during which a panel of 6 association marketing executives share marketing tips from 35 associations. The live presentation will be made at the 2011 ASAE convention in St. Louis starting at 3:15 on Monday, August 8.
This document compares and contrasts leadership, decision making, motto, customers, customer approach, value chain, marketing, portfolio/design/pricing, talented employees, design approach, user experience, and corporate facts between Apple and Google. It discusses that Apple is led by Steve Jobs and focuses on consumers, controls its retail stores, emphasizes marketing, and has a focused product line emphasizing simplicity and luxury. In contrast, Google is led by Larry Page and Sergey Brin and focuses on advertisers, uses an open source model without retail stores, de-emphasizes marketing, and has a more diversified portfolio.
The Marketing side of Agile: 10 Secrets for SuccessSVPMA
The Marketing side of Agile: 10 Secrets for Success by Ron Brown at SVPMA Monthly Event September 2011
Go to link below for notes from this event
http://svpma.org/2011/09/september-2011-event/
LinkedIn for Independent Consultants: 5 Steps to Enhance Your Profile and Bri...MBO Partners
Once thought of as a social media outlet for individual professionals, LinkedIn has been rapidly gaining traction as a resource for companies to promote and market themselves. For independent consultants - those who fall somewhere in between individuals and businesses – there are a number of outstanding benefits LinkedIn can offer to help you build your brand and promote your consultancy. Here are five tips for a business of one to keep in mind to succeed on LinkedIn.
Find more resources for independent professionals at www2.mbopartners.com/ic-resources
Jake Bohall — SEMrush Position Tracking ToolSemrush
These slides were presented during the SEMrush webinar "SEMrush Toolbox: Position Tracking Tool". To access video and transcript, visit https://www.semrush.com/webinars/semrush-toolbox-position-tracking-tool/
SEMrush Webinar - Position Tracking Tool - 2019-10-03Jake Bohall
Recommendations and best practices when setting up position tracking within SEMrush. Additional tips for evaluating data for volatility, impact, and leveraging info to create some action items.
“You see these absolutely beautiful, well-programmed sites that are missing that key piece of saying the right things to the right people.”
That opinion was published in BtoB Magazine’s Interactive Marketing Guide for 2008. While we believe the underlying sentiment still rings true today, the point extends beyond web sites to many facets of digital (as well as offline) marketing.
Having attended Podcamp Philly a few years ago, we were impressed by the substance and impartiality of the many sessions. Yet the focus tended to be on the tactical (and often technical) levels of presenting and delivering messages.
WHAT ABOUT THE MESSAGE ITSELF?
We’ll explain the essence of strong, unique, and engaging brand communications (the tide) and how a well crafted platform will raise the effectiveness of the many digital tactics attendees will learn about in other Podcamp sessions: blogs, pay-per-click ads, SEO, social media, email marketing, and so on (the ships).
Attendees will gain a deeper understanding of: Branding myths; The impact of brands versus products; Key components + characteristics of persuasive brands/messages; Messaging pitfalls to avoid; Self-assessment questions to evaluate their own organization’s marketing assets + readiness
A campaign is only as good as its ability to reach—and motivate—its target audience(s). Join us and make sure your digital marketing efforts have the substance and style to move your market.
Presented to student and professor participants of the 2nd Annual National Conference of Marketing and Advertising Students on Jan. 30, 2011 in AFP Theater, Camp Aguinaldo.
This document describes Matthew Flessner's journey from SEO consultant to SEO expert for Fanatics, Inc. It outlines his roles as an SEO salesman advocating for SEO's benefits, an educator teaching others about SEO, and an expert managing SEO for major sports brands. As an expert, Flessner addresses enterprise SEO concerns like duplicate content and boilerplate text while exceeding expectations through revenue, rankings, and ROI reporting.
The document discusses an overview presentation by MarketSense on branding and marketing challenges. It addresses common questions about branding, priorities, and the internet. MarketSense provides full-service branding, marketing communications, and sales support. They discuss moving beyond price-only selling by focusing on brand through differentiation, simplicity, and resonance. Their branding process involves stakeholder interviews, data analysis, brand definition, and creative development. A case study highlights their work for Sealy Global Hospitality including branding, website, trade show presence, and a targeted marketing program.
LOJINE Consulting assists small and medium enterprises with growth strategies including b2b marketing, sales, e-strategies, and business planning. They provide consulting services to help clients increase sales and profits. Their services include developing marketing and sales plans, branding, digital marketing, and business plans. They work with clients in various industries to define goals, research the market, develop strategies and plans, and help implement solutions.
10 Web Development Concepts a Designer Should KnowRachel Andrew
The document discusses 10 key concepts that web designers should know about web development. It covers topics like writing brief descriptions, understanding user workflows, using programming constructs like conditional logic and loops, storing data, using source control, developing in professional environments, code reuse, form validation, and e-commerce/payment processing.
Top 5 Social Marketing Challenges Businesses Face - LikeableUMike Lewis
VP of Marketing Mike Lewis discusses 5 common social media challenges that businesses face: 1) inability to scale social media efforts, 2) lack of security and control over social media platforms, 3) lack of resources and buy-in for social media from companies, 4) ad-hoc and inconsistent social media reporting, and 5) lack of centralization of social media efforts across different business units. He argues that these challenges can be turned into opportunities with the right social media strategy.
Bryce Gartner is the Chief Experience Officer and founder of icimo, his 6th startup. Icimo helps organizations become data-driven through data services and tools. Gartner's objectives for the session are to help participants get beyond just the technology, understand better ways to communicate with data, recognize challenges in changing culture, and create disruption. Icimo has assisted organizations from $250k to $300 billion in revenue.
The document discusses content marketing and provides guidance on developing an effective content marketing strategy. It defines content marketing as a strategic marketing approach focused on creating valuable and relevant content to attract and retain an audience to drive customer action. The document outlines key steps for content marketing including setting goals, identifying target audiences and buyer personas, and implementing different types of content across various channels. It also provides examples of different types of content that can be used at different stages of the buyer journey from awareness to conversion.
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The document discusses using social content marketing to help prospects find companies online and convert more visitors into customers. It promotes using social media and content to attract and engage customers during online research, noting that most buyers conduct online research and are influenced by user-generated content. The document advocates adapting marketing approaches to focus on inbound tactics like SEO, paid search, blogging, and social media engagement to attract customers rather than outbound interruption marketing.
The document discusses the importance of developing a solid brand through a comprehensive 5-step process. It explains that this process includes conducting research, clarifying your brand strategy, designing your brand identity, creating brand touchpoints, and managing your brand as a long-term asset. The document emphasizes that brands help consumers navigate choices, provide reassurance about quality, and encourage identification with the brand. Developing a strong brand requires understanding customers and communicating your brand message consistently across all touchpoints over time.
Online reputation management using social media | Wendy Soucie ConsultingWendy Soucie
Wendy Soucie , social media strategist (www.wendysoucie.com) presented Managing your online reputation at the March 2011 Business Womens Expo held in Madison WI.
Understanding What Executive Recruiters Want in A Quality Candidatesfwmitchell
Wayne highlights the skills and qualifications that are critical to most searches as he details the process of candidate review and selection.
Takeaways include:
1. Comprehensive understanding of today’s new recruiting environment
2. Specific skills that are a must to capture a recruiter’s interest
3. Tips and techniques to build and optimize recruiter relationships
4. Knowledge of pet peeves, flags, and deal breakers for both recruiters and employers
The document discusses thinking like a publisher and adding creative content and social media to marketing. It recommends having a digital hub or central website and developing key brand personas and content like blogs, videos and podcasts. The goal is to enhance the brand and engage customers through entertaining, educational and helpful free content across multiple digital channels like YouTube, achieving awareness, engagement and growth over time. It emphasizes focusing on customer needs rather than just sales.
The Consultant's Guide to Lead Generation: Three Steps to Securing New ClientsMBO Partners
Do you wish your little black book was filled with names of promising new clients? Are you searching for new revenue sources, outside of your existing network?
Learn from MBO Associate Bret Smith, an expert in lead generation. In this webinar, he shares the strategies he calls “High Impact Prospecting,” clever methods to successfully locate and message your target audience.
Find more resources for independent professionals at www2.mbopartners.com/ic-resources
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutesSteve Drake
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes is a fast-paced session during which a panel of 6 association marketing executives share marketing tips from 35 associations. The live presentation will be made at the 2011 ASAE convention in St. Louis starting at 3:15 on Monday, August 8.
This document compares and contrasts leadership, decision making, motto, customers, customer approach, value chain, marketing, portfolio/design/pricing, talented employees, design approach, user experience, and corporate facts between Apple and Google. It discusses that Apple is led by Steve Jobs and focuses on consumers, controls its retail stores, emphasizes marketing, and has a focused product line emphasizing simplicity and luxury. In contrast, Google is led by Larry Page and Sergey Brin and focuses on advertisers, uses an open source model without retail stores, de-emphasizes marketing, and has a more diversified portfolio.
The Marketing side of Agile: 10 Secrets for SuccessSVPMA
The Marketing side of Agile: 10 Secrets for Success by Ron Brown at SVPMA Monthly Event September 2011
Go to link below for notes from this event
http://svpma.org/2011/09/september-2011-event/
LinkedIn for Independent Consultants: 5 Steps to Enhance Your Profile and Bri...MBO Partners
Once thought of as a social media outlet for individual professionals, LinkedIn has been rapidly gaining traction as a resource for companies to promote and market themselves. For independent consultants - those who fall somewhere in between individuals and businesses – there are a number of outstanding benefits LinkedIn can offer to help you build your brand and promote your consultancy. Here are five tips for a business of one to keep in mind to succeed on LinkedIn.
Find more resources for independent professionals at www2.mbopartners.com/ic-resources
Jake Bohall — SEMrush Position Tracking ToolSemrush
These slides were presented during the SEMrush webinar "SEMrush Toolbox: Position Tracking Tool". To access video and transcript, visit https://www.semrush.com/webinars/semrush-toolbox-position-tracking-tool/
SEMrush Webinar - Position Tracking Tool - 2019-10-03Jake Bohall
Recommendations and best practices when setting up position tracking within SEMrush. Additional tips for evaluating data for volatility, impact, and leveraging info to create some action items.
“You see these absolutely beautiful, well-programmed sites that are missing that key piece of saying the right things to the right people.”
That opinion was published in BtoB Magazine’s Interactive Marketing Guide for 2008. While we believe the underlying sentiment still rings true today, the point extends beyond web sites to many facets of digital (as well as offline) marketing.
Having attended Podcamp Philly a few years ago, we were impressed by the substance and impartiality of the many sessions. Yet the focus tended to be on the tactical (and often technical) levels of presenting and delivering messages.
WHAT ABOUT THE MESSAGE ITSELF?
We’ll explain the essence of strong, unique, and engaging brand communications (the tide) and how a well crafted platform will raise the effectiveness of the many digital tactics attendees will learn about in other Podcamp sessions: blogs, pay-per-click ads, SEO, social media, email marketing, and so on (the ships).
Attendees will gain a deeper understanding of: Branding myths; The impact of brands versus products; Key components + characteristics of persuasive brands/messages; Messaging pitfalls to avoid; Self-assessment questions to evaluate their own organization’s marketing assets + readiness
A campaign is only as good as its ability to reach—and motivate—its target audience(s). Join us and make sure your digital marketing efforts have the substance and style to move your market.
Presented to student and professor participants of the 2nd Annual National Conference of Marketing and Advertising Students on Jan. 30, 2011 in AFP Theater, Camp Aguinaldo.
This document describes Matthew Flessner's journey from SEO consultant to SEO expert for Fanatics, Inc. It outlines his roles as an SEO salesman advocating for SEO's benefits, an educator teaching others about SEO, and an expert managing SEO for major sports brands. As an expert, Flessner addresses enterprise SEO concerns like duplicate content and boilerplate text while exceeding expectations through revenue, rankings, and ROI reporting.
The document discusses an overview presentation by MarketSense on branding and marketing challenges. It addresses common questions about branding, priorities, and the internet. MarketSense provides full-service branding, marketing communications, and sales support. They discuss moving beyond price-only selling by focusing on brand through differentiation, simplicity, and resonance. Their branding process involves stakeholder interviews, data analysis, brand definition, and creative development. A case study highlights their work for Sealy Global Hospitality including branding, website, trade show presence, and a targeted marketing program.
LOJINE Consulting assists small and medium enterprises with growth strategies including b2b marketing, sales, e-strategies, and business planning. They provide consulting services to help clients increase sales and profits. Their services include developing marketing and sales plans, branding, digital marketing, and business plans. They work with clients in various industries to define goals, research the market, develop strategies and plans, and help implement solutions.
10 Web Development Concepts a Designer Should KnowRachel Andrew
The document discusses 10 key concepts that web designers should know about web development. It covers topics like writing brief descriptions, understanding user workflows, using programming constructs like conditional logic and loops, storing data, using source control, developing in professional environments, code reuse, form validation, and e-commerce/payment processing.
Top 5 Social Marketing Challenges Businesses Face - LikeableUMike Lewis
VP of Marketing Mike Lewis discusses 5 common social media challenges that businesses face: 1) inability to scale social media efforts, 2) lack of security and control over social media platforms, 3) lack of resources and buy-in for social media from companies, 4) ad-hoc and inconsistent social media reporting, and 5) lack of centralization of social media efforts across different business units. He argues that these challenges can be turned into opportunities with the right social media strategy.
Similar to Branding basicsandweb marketingkuehnvisionpoint (20)
Bryce Gartner is the Chief Experience Officer and founder of icimo, his 6th startup. Icimo helps organizations become data-driven through data services and tools. Gartner's objectives for the session are to help participants get beyond just the technology, understand better ways to communicate with data, recognize challenges in changing culture, and create disruption. Icimo has assisted organizations from $250k to $300 billion in revenue.
The document discusses content marketing and provides guidance on developing an effective content marketing strategy. It defines content marketing as a strategic marketing approach focused on creating valuable and relevant content to attract and retain an audience to drive customer action. The document outlines key steps for content marketing including setting goals, identifying target audiences and buyer personas, and implementing different types of content across various channels. It also provides examples of different types of content that can be used at different stages of the buyer journey from awareness to conversion.
This document summarizes demographic trends in North Carolina through 2035. It finds that North Carolina's population will continue growing, reaching over 12 million by 2035, with growth concentrated in urban areas like Raleigh, Charlotte, and Greensboro. An aging population and declining numbers of children and young adults in many counties will shape North Carolina's future demographics. The state will also see growing demand for housing as its population increases.
The document discusses the "Six Rs of Association Thrivability" that are critical for associations to thrive in the current environment. The six Rs are: 1) Realism for action to honestly confront challenges, 2) Responsibility for stewardship by taking intelligent risks, 3) Readiness for learning through strategy as a learning process, 4) Resources for investment by treating profitability as a priority, 5) Relationships for collaboration by building networks beyond members, and 6) Resilience for growth by increasing resilience at all levels to enable smart decisions during disruption. Following these imperatives will help associations build 21st century organizations capable of flourishing in the current volatile environment.
This document outlines an association framework focused on thriving and minimizing risks. It includes mindsets like strategic legitimacy, digital ubiquity, situated stewardship, design orientation, network thinking, and informed empathy. The framework addresses internal resistance, external risks, stewardship, investment resources, learning readiness, collaboration relationships, realistic action, resilience growth, developing stakeholders, deepening insight, nurturing foresight, and creating shared value through expanded interactions.
The document discusses the importance of foresight for association boards to successfully lead their organizations through constant change. It argues that boards must embrace their "duty of foresight" and look continuously toward the future. This requires boards to strategically plan for plausible impacts of transformation, nurture responsible stewardship focused on long-term growth, and make ongoing learning a priority. The document provides recommendations for boards to develop a stewardship statement, regularly practice foresight techniques, and establish principles to guide decision-making focused on thriving in future conditions. Embracing the duty of foresight will help boards harness change to create value for stakeholders and ensure their associations remain viable.
Arthur Gordon – Founding Chef & Owner, Irregardless Café & Catering and The Glenwood Club, Raleigh, NC
Anya Gordon – Catering & Marketing Director, Irregardless Café & Catering and The Glenwood Club, Raleigh, NC
Planners face increasing expectations from attendees for variety in food and beverage as well accommodations to special diets. Arthur and Anya Gordon will present their best ideas based on years of experience. Founded in 1975, The Irregardless Café was Raleigh’s first vegetarian restaurant and continues to serve as a pioneer taking concepts like ‘green’ and ‘sustainable’ long before they became buzz words, and putting them into action serving healthy and innovative cuisine. In 2001 the Cafe transitioned Arthur’s informal ‘catering for friends’ and established its ‘Catering Division’ enabling planners to incorporate creative ideas in their events.
Rob Autry – Founder, Meeting Street Research
Rob is working on a project with HLN Cable News Network tracking millennial voter attitudes during the 2016 elections, and will share insights from the polling and the focus group work he’s been doing across the country.
This document discusses emergency preparedness and risk management for event planners. It defines event risk as anything that could negatively impact an event's outcome. It identifies common risk types and discusses who is responsible for managing risk. The document outlines four risk management strategies - avoid, reduce, retain, transfer. It provides examples of risk reduction strategies like compliance documents and insurance. The document concludes by discussing developing a risk assessment and action plan to address risks.
Advocacy can be challenging when one is not well-liked or respected. However, it is best to approach advocacy wearing a "White Hat" and conduct oneself respectfully to build trust and goodwill over time. While likability helps, the most effective advocates focus on addressing issues with integrity rather than popularity.
This document discusses strategies for effective marketing in a changing environment. It emphasizes the importance of understanding one's target market and crafting messaging to meet their specific needs. Examples are provided of companies like Barefoot Wine that changed their approach to focus directly on their best customers through cause marketing, personalized messaging, and grassroots efforts instead of traditional ads. The conclusion emphasizes defining goals and tracking the activities and results of one's marketing investments.
This case study describes the planning and execution of the first annual NC Doctors Day celebration in North Carolina. Key goals were to show appreciation for doctors, make it an annual event, encourage donations, and build partnerships. A design firm was hired to create a logo, website, and social media strategy. Doctors were nominated for NC Doctor of the Year and over 19,000 votes were cast. The inaugural event was deemed a success based on member appreciation and engagement on social media and the website. Lessons learned included starting early, using friendly competition, taking a long-term view, and showing appreciation.
This document provides guidance on developing an effective public relations campaign with key considerations around mission, goals, audience research, messaging, outcomes measurement, evaluation, and best practices. It outlines the importance of clearly defining objectives, being realistic about available resources, providing follow-up, meeting budgets, and fulfilling the overall mission to evaluate a PR campaign's success.
The document summarizes key findings from a 2015 benchmarking survey of 704 association communications professionals. It finds that associations are communicating more frequently through social media than other channels, yet many still lack clear social media strategies. It also reports that associations struggle with content relevancy, cross-channel integration of communications, and using member data effectively. The document provides recommendations for associations, including developing social media strategies, focusing on engaging content, integrating messaging across channels, and measuring communication effectiveness.
This document provides an update on tax compliance and reporting. It discusses new tax deadlines including changes to extension periods. It also covers alternative investments and how they must be reported on Form 990 due to the potential for unrelated business income. Common errors on Form 990 filings are also outlined, such as accurately reporting gross receipts, compensation, highest compensated independent contractors, and grants/assistance.
This document discusses creating an organizational culture that attracts talent. It mentions completing a culture assessment to connect what is valued to what drives success. The document also discusses making the culture real and permanent by clarifying and reinforcing through words, actions, thoughts and artifacts what is truly valued in the organization.
Jamie Notter, Partner, Culture That Works LLC
The Millennials seem to get more attention these days for
annoying their older compatriots in the workplace with
their flip-flops and a perceived sense of entitlement, In this
session, Jamie explores research from his latest book,
When Millennials Take Over illustrating the more important
role Millennials play as decoders of the key changes that are coming to the business world.
More from Association Executives of North Carolina (20)
16. 1. getting to know you
> research, research and more research
> interviews
> competitor analysis
Tuesday, May 17, 2011
17. 2. develop strategy & define personality
> words & concepts, not visuals
> attributes
> tag line
> positioning statement
> visual vocabulary
Tuesday, May 17, 2011
18. 3. build your tool box
> core visual elements
> logo
> colors
> typography
Tuesday, May 17, 2011
19. 4. stockpile the arsenal
> develop support materials that have specific uses
> stationery
> development book
> website
> email templates
> donor presentation
Tuesday, May 17, 2011
20. 5. grow & maintain
> develop a sophisticated marketing strategy that will support the goals of the organization
Tuesday, May 17, 2011
22. Brand Attributes are...
> words or short phrases that encompass the personality of a brand
> inspirational
> rallying points
> criteria for strategic and tactical decisions
> the foundation for brand development
Tuesday, May 17, 2011
23. Brand Attributes are NOT ...
> a detailed description of what you do
> granular
> your organization’s tag line
> meant to spark a discussion over semantics
Tuesday, May 17, 2011
28. Collaboration
The central theme of The Hamner
Point of convergence
ALMOST goes without saying
Tuesday, May 17, 2011
29. Distinction/Excellence
Dr. Hamner is renowned for his commitment to excellence
Rallying point / pride for The Hamner
Become even more distinguished in a very distinguished field through commitment to excellence
Tuesday, May 17, 2011
30. Scholarship
Research is foundation
UNWAVERING commitment to the highest level pursuit of NEW KNOWLEDGE
Tuesday, May 17, 2011
31. Credibility
30+ years of independent research & relationships with private sector and government
Leverage CIIT’s reputation of being Independent, trustworthy, neutral
Highest levels of integrity
Tuesday, May 17, 2011
32. Community
The Hamner is dedicated to improving community (locally and globally)
Unique in this part of country
Involved locally via charitable acts, educational events & economic development
Globally involved by enabling r&d that serves all humanity
Tuesday, May 17, 2011
33. Passion
Emotional
Performing at the HIGHEST LEVEL.
Enabling innovation
This is our CALLING ... we are purpose-driven
We are TRULY BETTERING THE HUMAN CONDITION!
Tuesday, May 17, 2011
36. The Hamner > Employee Event > 06 .14 .07
The Hamner Institutes for Health Sciences
Where great minds & medicine meet.
Tuesday, May 17, 2011
37. The Hamner > Employee Event > 06 .14 .07
The Hamner Institutes for Health Sciences
Where great minds & medicine meet.
great = distinction / excellence
great minds = scholarship / research
medicine = pharma / passion / calling
meet = collaboration / community
Tuesday, May 17, 2011
38. Visual Vocabulary
What is it?
> exploratory visual exercise
> helps us quickly test visuals against the brand attributes
> helps answer: “Roughly, what do we want to look like?”
Tuesday, May 17, 2011
39. The Hamner > Employee Event > 06 .14 .07
clean but not enough ‘distinction’
Tuesday, May 17, 2011
40. The Hamner > Employee Event > 06 .14 .07
probably not
Tuesday, May 17, 2011
41. The Hamner > Employee Event > 06 .14 .07
possibilities: credible, community
Tuesday, May 17, 2011
42. The Hamner > Employee Event > 06 .14 .07
some potential
Tuesday, May 17, 2011
43. The Hamner > Employee Event > 06 .14 .07
clean, nice, quiet
Tuesday, May 17, 2011
44. The Hamner > Employee Event > 06 .14 .07
scholarship, credibility: yes > community, passion: not so much
Tuesday, May 17, 2011
45. The Hamner > Employee Event > 06 .14 .07
very collaborative > not so credible
Tuesday, May 17, 2011
46. The Hamner > Employee Event > 06 .14 .07
credible: yes > distinct, passionate: definitely not
Tuesday, May 17, 2011
47. The Hamner > Employee Event > 06 .14 .07
an opportunity for differentiation exists
Tuesday, May 17, 2011
48. The Hamner > Employee Event > 06 .14 .07
possibilities
Tuesday, May 17, 2011
50. concept
> a flexible brand approach where the logo takes on properties
of what it represents
> a sheet of paper (representing research) is the vehicle
> a blank canvas onto which we can project visions of the future
> this approach allows for unlimited growth and flexibility
> more of a modern twist YET simple enough to be timeless
Tuesday, May 17, 2011