This document outlines the steps needed to successfully implement a digital marketing ecosystem. It emphasizes that full organizational buy-in and commitment is required from the start. Assembling a qualified cross-functional team is also essential to plan, design, launch and manage the ecosystem. Careful consideration must be given to budget versus goals, ensuring customer acquisition costs are less than lifetime customer value. A thorough evaluation and planning process is recommended to identify requirements and ensure the right people, processes and technologies are in place.

1. PRIORITIES
To benefit from the Global Digital
Community an Organization must
fully embrace its transformation as
a company-wide Initiative and
priority. A detailed game-plan for
People, Processes and Technology
roles in the Ecosystem prosperity is
essential.
TEAM
From Start to Finish, the quality
and cross-functionality of the
Team that Plans, Designs,
Launches and Manages your
Online Presence will
exponentially affect the overall
results for your entrance into
Inbound, Content and Marketing
/ Sales Automation.
BUDGET VS GOALS
The plausibility of Customer
Acquisition Costs (CAC) and there
Lifetime Value to your Organization
(LTV) need to be considered as
keystone metrics during every-step
of the planning and operation of
your Marketing and Sales Lead
Generation Machine.
EVALUATION STEPS
Be prepared to spend a little money
and time upfront to save from losing
a lot of both later in the process of
combining Technology, People and
Process. HELP’s Process-Step
Methodology asks the right
questions and truly explores the
answers and options available.
PLANNING STEPS
Planning Who does What and How
and When in a Marketing and Sales
Technology Ecosystem is a very
complex process. Content, Social,
SEO / SEM, Data Quality and
Application Integrations with your
current and future Digital
requirements are all thoroughly
explored during this phase.
DESIGN
Like layers of a Blueprint, the
Ecosystem’s Specifications are
diagramed for the CRM, Marketing
Automation, Content, Promotion,
Budgets, K.P.I.s, Training and Staff
and Vendors obligations into a
single highly detailed and visual
document set for the client’s
sign-off.
BUILD PHASE
Following in the steps of the Design
process and client approvals for the
costs, schedule and construction
needs, HELP’s Build phase of your
Ecosystem begins using a proven
mix of skill-sets. Over 20 HELP
Project specific Templates guide
and monitor expenses and tasks.
USE
User adoption of an Ecosystem
starts during HELP’s first meeting
with a client, so the shift to digital
will be embraced by stakeholders
and deliver on the transformative
positive effects within the
Organization. HELP is there to
support Strategy, Technology,
People and Processes.
LAUNCH
Think “Mission Control”, HELP w/
Marketing Technology’s experience
in launching Ecosystems is able to
spot the anomalies earlier in the
process and head-off factors that
sway intended trajectory off course.
We also teach your team the
indicators to look-out for and how
to address them.
MEASURE
Measurement is an inherent
component of the Planning and
Design phases of HELP’s
Process-Step Methodology.
Post-Launch the real numbers from
the Ecosystem’s start to build
data-base insights that drive both
desired results and an irritative
growth cycle.
ENHANCE
How your Ecosystem is used in the
future will change due to new
business goals, trends in Marketing,
Sales and Technology. HELP can
help you manage for these
inevitable changes at both the
single idea level, and also in an
evolutionary view to maintain
competitive advantage.
The HELP w/ Marketing Technology
Process-Step Methodology
(727) 831-1969
Inbound@MarketingTechnology4u.com
9821 Gulf Blvd. Treasure Island, FL 33706