1) Companies are looking to private cloud solutions to optimize their infrastructure through on-demand provisioning, chargeback capabilities, and the ability to efficiently scale resources up or down as needed. 2) Legal requirements around data availability, business secrecy concerns, and audit requirements necessitate keeping some infrastructure and data internal, driving companies to consider private cloud options. 3) Microsoft offers Hyper-V Cloud Fast Track as a private cloud solution providing pooled, elastic resources with continuous availability, predictability, usage-based billing, multi-tenancy, and security.