The document discusses the concept of privacy in relation to the internet, highlighting its importance, especially regarding personal data and identity theft. It also defines big data, outlining its advantages and disadvantages, including the challenges businesses face in data management. Additionally, it covers net neutrality and provides tips for personal online safety, emphasizing the need for secure browsing practices.

1. Privacy and the Internet
John R Nicholson
Updated 8/17

2. What is Privacy
Definition
Ability of individual to seclude information about themselves
and express it selectively
Something that is inherently special or sensitive
Amendment IV
“The right of the people to be secure in their persons, houses,
papers, and effects, against unreasonable searches and
seizures…”
Pizza video: http://bit.ly/1ep4ODT
Note: last set of characters is case sensitive

3. Why is Privacy Important?
Credit Reports (CBS says 4/5 contain errors)
Precursor to identity theft
Incorrect information
Incorrect interpretation
The Internet is forever
Streisand Effect (6 downloads turned into
420,000 views)

4. Defining Big Data
Big Data is a term for data sets that are so
large or complex that traditional data
processing application software is inadequate
to deal with them.
Refers to the use of predictive analytics, user
behavior analytics, or certain other advanced
data analytics methods that extract value from
data

5. What is Big Data
SciTech Now: http://bit.ly/2xHHxgU (6 min)
Note: last set of characters is case sensitive
60 Minutes: http://bit.ly/2xHtaJm (15 min)
PBS: http://bit.ly/2mUXqeS (4 min)
TED: http://bit.ly/2wNUf1k (17 minutes)
iTunes privacy agreement: 7 Days, 7 attorneys, 27
pages
Personally Identifiable Information (PII) only
valuable information
http://Google.com/maps/timeline

6. Big Data Pros
Allows businesses to quickly detect frauds and
errors
Develop strategies towards competitors in less
time offering deep insight into consumer
trends and sales
Used to provide cutting-edge healthcare.
Medical records and wearables provide information about
patients analyzed in real time

7. Big Data Cons
Companies wanting to use Big Data must
redefine their data collection methods and
upgrade computers
Cost of developing algorithms
Lack of privacy
Only .5% of all information has been analyzed

8. Net Neutrality
Move from Title I to Title II by FCC
ISPs can throttle speeds to specific sites
If an ISP were to develop a movie site, they could have
speedy access to it, throttling Netflix
If Pizza Hut pays a fee, and ISP could drop calls or add
interference to Domino’s customers
If repealed, ISP has access to all information
you send across the Internet and can sell it.

9. How Can I Protect Myself
Duckduckgo.com search engine
TOR browser (never open PDFs online)
VPN
Vyper (goldenfrog.com) $5 mo/billed annually
Password
7x@CTd!A
Mypasswrdiseasytoremember1
Don’t provide personal information (especially
surveys)

10. Summary
Use a safe search engine
Use a safe browser
Use a pass phrase rather than a password
Don’t fill out surveys
The Internet is forever