This document defines key terms related to online marketing:
1. It discusses generations of wireless technology from 1G to 4G and how each generation supports more advanced features like rich media.
2. It defines common online marketing terms like ad impressions, click-through rate, affiliate marketing, banner ads, and search engine optimization.
3. It provides brief explanations of technical terms underlying online marketing like bandwidth, browsers, cookies, domains, HTML, and protocols.
The document defines various online marketing terms and concepts. It provides definitions for terms related to search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, e-commerce, and website development/design. Some key terms defined include 301 redirects, click-through rate (CTR), conversion rate, domains, and email deliverability.
Companies can benefit from providing self-service in many ways: increased customer satisfaction, reduced costs and better sales conversion rates. The question therefore is not whether to implement self-service but how to implement it effectively. Reviewing what other companies are doing is a first step in the right direction, but it is particularly important to keep in mind that one size does not indeed fit all.
Self-service involves far more than logging into a portal or using an app; self-service encompasses a complex architecture of various channels, multi-channel links and functions. Achieving excellence means mastering the interdependencies and optimizing the architecture and processes in the right place, at the right time and in the right way.
Instant SMS: Bringing SMS to the next phase and increasing service revenuesRaúl Castañón Martínez
This presentation aims to share our analysis of recent developments for Mobile Instant Messaging services and the opportunities for both Instant SMS and Mobile Portal IM service for operators in Latin America. This is from a conference I delivered at the IBC Mobile Messaging & VAS Americas 2007.
Presented on October 27, 2009, the session describes the current state of mobile, explains the best approach to create mobile experiences for recruiting audience and illustrates with actual case studies from notable recruiting organizations.
Special guest Christopher Hoyt, Associate Director, AT&T Talent Attraction (aka The Recruiter Guy) joined in, providing an inside perspective and real world examples. Included in the presentation were exciting statistics proving that mobile is a powerful tool in the recruiting business.
By reviewing this webinar, you'll learn how to use mobile for:
* Registration - build your recruiting database with SMS text message marketing techniques
* Segmentation - send the opening to the right target via the right media
* Communication - transmit your corporate culture and values in the right format for your mobile audience
You'll also see an example of a real-world mobile candidate development process including:
* Cross channel text message marketing
* Mobile web registration forms
* Mobile social media micro-site
Author is an online marketer and loves to write on different subjects. With this post he is sharing information on types of mobile advertising & mobile advertising types.
Mobile marketing is an effective way for local businesses to connect with customers using their mobile devices. It involves using text messages, mobile websites, and QR codes to engage customers and drive sales. Text messaging in particular allows businesses to build targeted lists and send promotional offers to customers who have opted in, achieving high response rates. By making a website mobile-friendly and using QR codes, businesses can improve the customer experience and drive more local searches and visits to their site from smartphones.
UPA 2012 - Mobile user experience Southern AfricaHelga Stegmann
The document summarizes insights into designing mobile user experiences for the African market based on usability testing conducted in South Africa. Key findings include: 1) the mobile phone is the primary way most access the internet, with USSD and WIG menus more used than mobile internet; 2) navigation is important as users primarily read only selectable text; and 3) images are mainly seen as decorative rather than interactive. Testing users on their own devices provides valuable cultural and usage insights.
The document defines various online marketing terms and concepts. It provides definitions for terms related to search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, e-commerce, and website development/design. Some key terms defined include 301 redirects, click-through rate (CTR), conversion rate, domains, and email deliverability.
Companies can benefit from providing self-service in many ways: increased customer satisfaction, reduced costs and better sales conversion rates. The question therefore is not whether to implement self-service but how to implement it effectively. Reviewing what other companies are doing is a first step in the right direction, but it is particularly important to keep in mind that one size does not indeed fit all.
Self-service involves far more than logging into a portal or using an app; self-service encompasses a complex architecture of various channels, multi-channel links and functions. Achieving excellence means mastering the interdependencies and optimizing the architecture and processes in the right place, at the right time and in the right way.
Instant SMS: Bringing SMS to the next phase and increasing service revenuesRaúl Castañón Martínez
This presentation aims to share our analysis of recent developments for Mobile Instant Messaging services and the opportunities for both Instant SMS and Mobile Portal IM service for operators in Latin America. This is from a conference I delivered at the IBC Mobile Messaging & VAS Americas 2007.
Presented on October 27, 2009, the session describes the current state of mobile, explains the best approach to create mobile experiences for recruiting audience and illustrates with actual case studies from notable recruiting organizations.
Special guest Christopher Hoyt, Associate Director, AT&T Talent Attraction (aka The Recruiter Guy) joined in, providing an inside perspective and real world examples. Included in the presentation were exciting statistics proving that mobile is a powerful tool in the recruiting business.
By reviewing this webinar, you'll learn how to use mobile for:
* Registration - build your recruiting database with SMS text message marketing techniques
* Segmentation - send the opening to the right target via the right media
* Communication - transmit your corporate culture and values in the right format for your mobile audience
You'll also see an example of a real-world mobile candidate development process including:
* Cross channel text message marketing
* Mobile web registration forms
* Mobile social media micro-site
Author is an online marketer and loves to write on different subjects. With this post he is sharing information on types of mobile advertising & mobile advertising types.
Mobile marketing is an effective way for local businesses to connect with customers using their mobile devices. It involves using text messages, mobile websites, and QR codes to engage customers and drive sales. Text messaging in particular allows businesses to build targeted lists and send promotional offers to customers who have opted in, achieving high response rates. By making a website mobile-friendly and using QR codes, businesses can improve the customer experience and drive more local searches and visits to their site from smartphones.
UPA 2012 - Mobile user experience Southern AfricaHelga Stegmann
The document summarizes insights into designing mobile user experiences for the African market based on usability testing conducted in South Africa. Key findings include: 1) the mobile phone is the primary way most access the internet, with USSD and WIG menus more used than mobile internet; 2) navigation is important as users primarily read only selectable text; and 3) images are mainly seen as decorative rather than interactive. Testing users on their own devices provides valuable cultural and usage insights.
The document discusses how mobile marketing and text messaging can be effective marketing tools for real estate agents. It explains that mobile marketing allows organizations to communicate interactively with audiences using mobile devices. Text messaging in particular is a powerful way to engage potential home buyers since nearly all text messages are read within 15 minutes. The document provides examples of how real estate agents can use text campaigns and mobile websites to target customers and analyze customer behavior data to improve marketing efforts.
Mobile phones provide an opportunity to deliver programs and services in an affordable way. A survey found that over 80% of legal aid clients had cell phones. Creating a mobile-friendly website or app allows organizations to engage with clients on their phones and provide information even when offline. Tools like LawHelp have created mobile platforms that legal aid groups can join. Text messaging can be used to start two-way conversations with clients, provide time-sensitive information from databases, and collect information through SMS surveys. Lower-cost options are available for sending texts. Mobile devices can allow staff to view data and enter it remotely, and provide programs directly to constituents. Rolling out smartphones to a whole organization can increase productivity for staff who work in the field
The document discusses integrating mobile marketing into an overall marketing strategy. It provides tips on choosing the right mobile channels like mobile web, text messaging, and pay-per-click advertising. The key is to plan a mobile campaign that aligns with marketing goals and target demographics, and integrates across channels with a consistent message. Success requires testing different approaches and tracking both direct and indirect impacts on sales.
Push your mobile marketing to the next levelNetmera
Netmera is a mobile app engagement platform that helps companies improve customer engagement through push notifications. The document discusses how push notifications work and how they can be used to provide updates, personal messages, location-based offers and more to customers. It also provides a case study of how clothing company Markafoni doubled revenue after redesigning their mobile strategy and implementing push notifications, which led to increased traffic, active users and app revenue. Analytics tools are important for companies to analyze push notification campaign effectiveness and app usage. When implemented correctly, push notifications can attract more customers, deepen engagement and increase conversion rates.
Social Media meets Mobile Marketing to create the biggest trend in history! Which means if you are in business and you're not participating, you're losing money and things are only going to get worse!
The good news is, it's easy and inexpensive to position your business to take advantage of everything on offer.
To find out more after you view the presntation, visit us at http://www.justsocial.com/ or contact us at http://www.justsocial.com/contact-us
Presentation by Monique Singh illustrating and delving into the transitions AOL had to take in order to stay relevant in the Internet universe as new technologies and the economy changed.
The document discusses how mobile marketing is essential for B2B companies. It notes that half the world is now mobile, with 3.4 billion mobile phone users. While marketers have focused on social media, their markets have already gone mobile. The document outlines several mobile marketing approaches for B2Bs, including mobile websites optimized for smartphones and tablets, video, SMS alerts, mobile apps, mobile barcodes, and more. It emphasizes that with the widespread adoption of mobile devices, B2B companies need to utilize these innovative mobile marketing tools to exponentially increase their reach and take advantage of new opportunities for personalized, measurable engagement with customers.
This document defines various terminology used in print media, including the masthead, cover lines, main artist image, direct/indirect mode of address, main artist credit, centre of visual interest, left third, cover mount, font, colour, barcode, issue, price, date, representation, awards and nominations, brand identity, tagline, age rating, director credit, actor credit, teaser poster, main poster, DVD release poster, price, billboard, banner advertising, and footer.
The document defines various printing and paper terms from A-sizes which refer to standard paper sizes to Z-fold which is a folding technique. It covers terms related to processes, materials, finishing, pre-press, and binding. The glossary provides concise definitions of over 100 key terms that someone in the printing industry would need to understand.
This document lists various musical instruments and genres. It includes acoustic instruments like guitar, bass, piano, and accordion as well as electronic instruments like drum machine and formats for recorded music such as vinyl records, cassettes, and CDs. It also lists several music genres spanning jazz, rock, reggae, pop, rap, dubstep, and various international styles like K-pop, J-rock, punk, salsa, flamenco and tango.
The document discusses different styles of fashion including Versace, Giorgio Armani, Paul Smith, Alberta Ferretti, punk fashion, goth fashion, hippie fashion, and vintage fashion. It provides brief biographies of prominent fashion designers like Versace, Armani, and Ferretti. It also describes the aesthetics and influences of different subcultures including punks, goths, and hippies on fashion trends. Vintage fashion refers to new or used clothing originating from previous eras, generally considered to be from the 1920s to 20 years ago.
A 3D printing glossary defines important terms for understanding 3D printing technology. Some key terms include: 3D printer, which creates 3D objects from digital files in an additive process; filament, the plastic material used in FDM/FFF printers; slicer software, which converts 3D models into code for the printer; and print bed, the surface where printed objects are formed. The glossary provides concise definitions for many common 3D printing techniques, file formats, materials, and other important concepts for learning about the 3D printing field.
This document provides an overview of the key elements and organization of music. It discusses the basic building blocks of music including sound, pitch, rhythm, melody, harmony, tone color, texture, and form. It defines these elements and gives examples of musical scales, keys, chords, and different musical forms like binary and ternary. The goal is to explain how music is constructed from these fundamental components.
Fashion means different things to different people and is constantly changing. It can be seen as an art, a job, or a reflection of personality. Ultimately, fashion represents how an individual chooses to present themselves to the world at a given point in time. Major fashion cities like Paris, Milan, London, New York, and Tokyo are home to many famous fashion designers and houses. Fashion trends are influenced by movies, celebrities, and what is featured on runways and in high-end magazines seasonally.
Fashion designing is the art of applying design and aesthetics to clothing and accessories. It is influenced by various cultural and social factors and has varied over time and place. Some of the top fashion designers in the world include Valentino Garavani, Tom Ford, Betsey Johnson, Domenico Dolce and Stefano Gabbana, and Stella McCartney. Fashion also has a large industry in India, with top Indian designers being Ritu Beri, Rohit Bal, Rina Dhaka, Manish Malhotra, and Abu Jani and Sandeep Khosla. Fashion is showcased through important fashion shows, represented by famous brands, and brought to the public through magazines
This document provides definitions for over 50 digital media and online advertising terms from A to Z. Some of the key terms defined include ad impression, ad network, banner, click-through rate, cookie, domain name, homepage, hyperlink, and keyword marketing. The document serves as a guide to help understand common digital and online advertising concepts and terminology.
Graphical User Interface Testing. ActionScript is an object-oriented programming language designed for web animation that allows developers to create interactive environments like games and applications that respond to user input. ADO allows programmers to access databases from Microsoft and other providers. An alias is an icon representing a program or file in Mac operating systems. Anchors are targets or places within a hypertext document that a link can link to, identified by a # sign followed by a name.
A web 2.0 glossary as resulting from the European project Web2Learn. The project has been funded with support from the European Commission. The document reflects the view only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
The document discusses key concepts related to e-marketing. It defines the Internet as the physical network that links computers globally, consisting of network servers and communication links. Wireless communications refer to electronic transactions using mobile devices. A browser is software used to locate and display web content. A domain name uniquely identifies a website. A URL is a reference to an Internet resource. A web server delivers web pages. Cookies store user information to personalize web pages. Clickstreams record user web interactions. Blogs are websites with chronological posts. E-marketing differs from traditional marketing in its lower costs, trackable results, global reach, and ability to personalize and engage customers 24/7 across multiple devices. E-commerce involves electronic exchanges
The document is an internet marketing glossary that defines common terms used in the field of internet marketing. It provides definitions for over 100 terms ranging from technical terms like "AJAX" to marketing strategies like "affiliate marketing". The glossary is intended to help marketers understand the terminology used in internet marketing and think like an internet marketer. While not every term needs to be understood, having knowledge of the terms can help marketers appear more authoritative in their market.
This document provides a summary of key aspects of search engine optimization (SEO) and search engine marketing (SEM). It outlines three main steps: 1) Define an effective strategy by identifying target audiences, competitor research, and setting goals; 2) Choose the best keywords; 3) Optimize websites and content for those keywords. Effective SEO and SEM require focusing efforts on the right keywords and optimizing websites and content to attract and convert qualified traffic from search engines.
The document discusses how mobile marketing and text messaging can be effective marketing tools for real estate agents. It explains that mobile marketing allows organizations to communicate interactively with audiences using mobile devices. Text messaging in particular is a powerful way to engage potential home buyers since nearly all text messages are read within 15 minutes. The document provides examples of how real estate agents can use text campaigns and mobile websites to target customers and analyze customer behavior data to improve marketing efforts.
Mobile phones provide an opportunity to deliver programs and services in an affordable way. A survey found that over 80% of legal aid clients had cell phones. Creating a mobile-friendly website or app allows organizations to engage with clients on their phones and provide information even when offline. Tools like LawHelp have created mobile platforms that legal aid groups can join. Text messaging can be used to start two-way conversations with clients, provide time-sensitive information from databases, and collect information through SMS surveys. Lower-cost options are available for sending texts. Mobile devices can allow staff to view data and enter it remotely, and provide programs directly to constituents. Rolling out smartphones to a whole organization can increase productivity for staff who work in the field
The document discusses integrating mobile marketing into an overall marketing strategy. It provides tips on choosing the right mobile channels like mobile web, text messaging, and pay-per-click advertising. The key is to plan a mobile campaign that aligns with marketing goals and target demographics, and integrates across channels with a consistent message. Success requires testing different approaches and tracking both direct and indirect impacts on sales.
Push your mobile marketing to the next levelNetmera
Netmera is a mobile app engagement platform that helps companies improve customer engagement through push notifications. The document discusses how push notifications work and how they can be used to provide updates, personal messages, location-based offers and more to customers. It also provides a case study of how clothing company Markafoni doubled revenue after redesigning their mobile strategy and implementing push notifications, which led to increased traffic, active users and app revenue. Analytics tools are important for companies to analyze push notification campaign effectiveness and app usage. When implemented correctly, push notifications can attract more customers, deepen engagement and increase conversion rates.
Social Media meets Mobile Marketing to create the biggest trend in history! Which means if you are in business and you're not participating, you're losing money and things are only going to get worse!
The good news is, it's easy and inexpensive to position your business to take advantage of everything on offer.
To find out more after you view the presntation, visit us at http://www.justsocial.com/ or contact us at http://www.justsocial.com/contact-us
Presentation by Monique Singh illustrating and delving into the transitions AOL had to take in order to stay relevant in the Internet universe as new technologies and the economy changed.
The document discusses how mobile marketing is essential for B2B companies. It notes that half the world is now mobile, with 3.4 billion mobile phone users. While marketers have focused on social media, their markets have already gone mobile. The document outlines several mobile marketing approaches for B2Bs, including mobile websites optimized for smartphones and tablets, video, SMS alerts, mobile apps, mobile barcodes, and more. It emphasizes that with the widespread adoption of mobile devices, B2B companies need to utilize these innovative mobile marketing tools to exponentially increase their reach and take advantage of new opportunities for personalized, measurable engagement with customers.
This document defines various terminology used in print media, including the masthead, cover lines, main artist image, direct/indirect mode of address, main artist credit, centre of visual interest, left third, cover mount, font, colour, barcode, issue, price, date, representation, awards and nominations, brand identity, tagline, age rating, director credit, actor credit, teaser poster, main poster, DVD release poster, price, billboard, banner advertising, and footer.
The document defines various printing and paper terms from A-sizes which refer to standard paper sizes to Z-fold which is a folding technique. It covers terms related to processes, materials, finishing, pre-press, and binding. The glossary provides concise definitions of over 100 key terms that someone in the printing industry would need to understand.
This document lists various musical instruments and genres. It includes acoustic instruments like guitar, bass, piano, and accordion as well as electronic instruments like drum machine and formats for recorded music such as vinyl records, cassettes, and CDs. It also lists several music genres spanning jazz, rock, reggae, pop, rap, dubstep, and various international styles like K-pop, J-rock, punk, salsa, flamenco and tango.
The document discusses different styles of fashion including Versace, Giorgio Armani, Paul Smith, Alberta Ferretti, punk fashion, goth fashion, hippie fashion, and vintage fashion. It provides brief biographies of prominent fashion designers like Versace, Armani, and Ferretti. It also describes the aesthetics and influences of different subcultures including punks, goths, and hippies on fashion trends. Vintage fashion refers to new or used clothing originating from previous eras, generally considered to be from the 1920s to 20 years ago.
A 3D printing glossary defines important terms for understanding 3D printing technology. Some key terms include: 3D printer, which creates 3D objects from digital files in an additive process; filament, the plastic material used in FDM/FFF printers; slicer software, which converts 3D models into code for the printer; and print bed, the surface where printed objects are formed. The glossary provides concise definitions for many common 3D printing techniques, file formats, materials, and other important concepts for learning about the 3D printing field.
This document provides an overview of the key elements and organization of music. It discusses the basic building blocks of music including sound, pitch, rhythm, melody, harmony, tone color, texture, and form. It defines these elements and gives examples of musical scales, keys, chords, and different musical forms like binary and ternary. The goal is to explain how music is constructed from these fundamental components.
Fashion means different things to different people and is constantly changing. It can be seen as an art, a job, or a reflection of personality. Ultimately, fashion represents how an individual chooses to present themselves to the world at a given point in time. Major fashion cities like Paris, Milan, London, New York, and Tokyo are home to many famous fashion designers and houses. Fashion trends are influenced by movies, celebrities, and what is featured on runways and in high-end magazines seasonally.
Fashion designing is the art of applying design and aesthetics to clothing and accessories. It is influenced by various cultural and social factors and has varied over time and place. Some of the top fashion designers in the world include Valentino Garavani, Tom Ford, Betsey Johnson, Domenico Dolce and Stefano Gabbana, and Stella McCartney. Fashion also has a large industry in India, with top Indian designers being Ritu Beri, Rohit Bal, Rina Dhaka, Manish Malhotra, and Abu Jani and Sandeep Khosla. Fashion is showcased through important fashion shows, represented by famous brands, and brought to the public through magazines
This document provides definitions for over 50 digital media and online advertising terms from A to Z. Some of the key terms defined include ad impression, ad network, banner, click-through rate, cookie, domain name, homepage, hyperlink, and keyword marketing. The document serves as a guide to help understand common digital and online advertising concepts and terminology.
Graphical User Interface Testing. ActionScript is an object-oriented programming language designed for web animation that allows developers to create interactive environments like games and applications that respond to user input. ADO allows programmers to access databases from Microsoft and other providers. An alias is an icon representing a program or file in Mac operating systems. Anchors are targets or places within a hypertext document that a link can link to, identified by a # sign followed by a name.
A web 2.0 glossary as resulting from the European project Web2Learn. The project has been funded with support from the European Commission. The document reflects the view only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
The document discusses key concepts related to e-marketing. It defines the Internet as the physical network that links computers globally, consisting of network servers and communication links. Wireless communications refer to electronic transactions using mobile devices. A browser is software used to locate and display web content. A domain name uniquely identifies a website. A URL is a reference to an Internet resource. A web server delivers web pages. Cookies store user information to personalize web pages. Clickstreams record user web interactions. Blogs are websites with chronological posts. E-marketing differs from traditional marketing in its lower costs, trackable results, global reach, and ability to personalize and engage customers 24/7 across multiple devices. E-commerce involves electronic exchanges
The document is an internet marketing glossary that defines common terms used in the field of internet marketing. It provides definitions for over 100 terms ranging from technical terms like "AJAX" to marketing strategies like "affiliate marketing". The glossary is intended to help marketers understand the terminology used in internet marketing and think like an internet marketer. While not every term needs to be understood, having knowledge of the terms can help marketers appear more authoritative in their market.
This document provides a summary of key aspects of search engine optimization (SEO) and search engine marketing (SEM). It outlines three main steps: 1) Define an effective strategy by identifying target audiences, competitor research, and setting goals; 2) Choose the best keywords; 3) Optimize websites and content for those keywords. Effective SEO and SEM require focusing efforts on the right keywords and optimizing websites and content to attract and convert qualified traffic from search engines.
Digital Glossary for Advertising Researchers from Microsft Digital Advertising Solutions:
Source: IAB, WOMMA, McDougal Interactive and Microsoft internal materials
This document provides an overview of interactive and internet marketing strategies. It defines key terms like affiliate marketing, banner ads, blogs, contextual advertising, cost per action/impression, email marketing, HTML, landing pages, pay per click, reciprocal links, RSS feeds, search engine marketing/optimization, site maps, spam and viral marketing. The document is intended to help marketers develop an interactive marketing plan with the basic building blocks of planning, accumulating resources, activating campaigns, and measuring results. While providing a wealth of information, the document stresses that no two marketing campaigns are exactly alike.
The document provides definitions for various media and advertising terminology used in online advertising. It includes definitions for terms like ad impressions, click-through rate, cookies, cost per click, banner ads, rich media ads, and more. The definitions are organized alphabetically from A to Z.
Interactive marketing refers to marketing that engages in conversation with customers rather than just transactions. It allows companies to address customers individually, remember their responses, and tailor future interactions accordingly. While facilitated by internet technology, interactive marketing is not synonymous with online marketing. Amazon is an example of interactive marketing through customizing recommendations based on customer preferences and purchase history. The document then discusses various forms of internet advertising like banners, sponsorships, pop-ups/unders, interstitials, and others and how they can be used for interactive marketing online.
Mobile Marketing for Developers - Glossary of TermsComboApp, Inc
A-B testing involves testing two versions of an ad, website element, etc. to see which performs better. Key terms include acquisition, the act of gaining a new customer; CPC which is cost per click that advertisers pay; and CPI or cost per install where advertisers only pay for app installs. Mobile marketing uses techniques like audience targeting and behavioral data to deliver relevant ads to consumers.
Our little booklet that covers the varying social sites with suggested uses for business. This does not cover it all but it is helpful in understanding the various applications.
The document defines electronic business (e-business) and e-commerce, and distinguishes between the two terms. E-business refers more broadly to the strategic use of electronic capabilities across a business's functions and value chain, while e-commerce is a subset focusing on online transactions. Effective e-business allows companies to link internal and external systems more efficiently to better satisfy customers and collaborate with partners. While e-commerce involves monetary transactions online, e-business does not necessarily require money exchanges.
This document contains definitions of terms related to online advertising and retargeting. It defines key performance metrics like click-through rate and cost per thousand impressions. It also explains common ad formats, placements, and techniques including banners, rich media, retargeting, and frequency capping. The glossary contains over 50 terms to help understand online advertising strategies and measurement.
'The Programmatic Jargon Buster' is an in-depth view from Sociomantic Labs by dunnhumby, that serves as a tool to help digital marketers cut through the noise of the marketing industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
This document defines key terms related to online advertising operations. It defines common ad formats like banners and buttons. It also defines important concepts like ad serving, ad networks, click-through rates, and pricing models like cost-per-mille (CPM), cost-per-click (CPC), and cost-per-action (CPA). The document is intended as a basic dictionary for those new to online ad operations.
The document is titled "The Ultimate IM Dictionary" and appears to be a dictionary containing definitions of various terms related to internet marketing and online advertising. It is organized alphabetically from A to Z. Sample definitions provided include explanations of terms like ad copy, ad tracking, affiliate marketing, autoresponder, banner advertising, blog, bookmarking, click-through rate, conversion rate, and more. The document aims to serve as a comprehensive reference for internet marketing terminology.
Mamba Media - Decoding Digital LanguageMamba Media
Industry acronyms can be confusing to clients. We put together a list acronyms and jargon as part of a training programme for a PR Agency to help them decipher briefs and digital presentations. They thought it was great and I hope that you all find it useful.
This document provides definitions for many common acronyms and terms used in web design, development, eCommerce and content management. It is organized into sections covering general web & mobile terms, people roles, design & development, eCommerce, and content management systems (CMS). The definitions are concise explanations of each term aimed at empowering those without technical backgrounds to understand industry language.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.