The document outlines a mobile marketing solutions company that utilizes innovative advertising technologies to enhance media delivery for brands. It emphasizes the growing opportunities in mobile advertising given the prevalence of mobile devices and the effectiveness of targeted, permission-based marketing. Key offerings include a unique advertising platform with measurable results, targeting capabilities, and partnerships that aim to reach vast audiences across various demographics.

1. Mobile Marketing Solutions

2. Company

We are a fast-growing new-age Media & Technology venture
providing media platform solutions for brands.

Our DNA : Product Innovation, Service Excellence & Passion.

Our Advertising platform uses patent-pending technologies to
ensure ads are efficiently & effectively delivered.

Team Member’s background ranging from Wharton, ISB,
Microsoft, Amex, MSN, Star TV & Viacom.

3. Our Partnerships
Potential Subscriber Base :
Idea & Tata Indicom + Tata DoCoMo Inventory in
the pipeline aiming at a Herculean potential
subscriber base.
Current Status :
Airtel’s AdRBT Subscriber base 1m
Average calls per day: 4
Total Monthly Impressions: 120m

4. Mobile Internet expected to be 10x the
size of Desktop Internet

5. Why? Mobile Advertising

6. The Opportunity
To deliver permission based, targeted and easy to use branded promotion offers to
millions of consumers via their mobile devices.

7. Why Now ?
There are now more mobile devices than televisions & computers combined
All of these devices combined represent the opportunity to redefine direct marketing &
gives it a whole new meaning.

8. The Future!
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AdRBT for offer codes.
Link to Mobile Websites.
Mobile search location based.
Consumer loyalty opt-ins.
Location based advertising.
Targeting on mobile social communities.
GREEN – Paper free.

9. Ad RBT Concept

10. AdRBT Benefits
Vast Reach & High Penetration
• Metros, Tier 1, Tier 2, Tier 3 and Rural
• Speak the language of your customer
• Reaching over 2 crore consumers
Zero Spillover
• No wasted impressions.
• No more paying for ads that no one ever
hears.

11. AdRBT Benefits
Ad Effectiveness
• Callers hear your message, and only your
message
• High brand recall
Measureable
• State-of-the-art monitoring system
• Detailed client reports

12. AdRBT Benefits
Targeting
• Region
• Time of day
• Day of week
Interactive
• Call to action by pressing zero
• Further engagement by SMS

13. Marketing Opportunity… IRCTC
SMS
Description
Description
• India’s largest Rail Booking Portal
• Pan India operations
• Message on successful booking of ticket
• Message with tagged advertising
Audience Demographics
Demographics:
 Educated Consumers
 Computer literate
 Comfortable with E-commerce
 Have disposable income for discretionary spend
Traffic:
 2.5 Lakh SMS everyday, with 70% unique

14. Marketing Opportunity… IRCTC
SMS
Traditional Online
Advertising
• Banner / Text ads on website
• Email campaigns
• Low conversions
 Lack of targeting –
everyone sees the same
message
 Customer unwillingness
to get distracted – focus
on online transaction
 Difficulty to induce
“action” from interested
customers
SMS to IRCTC users
• Targeting: By City, Pin Code,
Age, Gender, Mobile
Number/Operator, Email ID,
Occupation, Residence
Address, Office Address,
Marital Status
• Segmentation: Class of
travel, Origination,
Destination, Train Category
(Rajdhani, Shatabadi, Garib
Rath etc.)
• Consumer Mind Set : Post
transaction customer service

15. t io
ra
st S
l l u SM
I
Ad CTC
IR
–
n
Characters for Advertising Message - 80
From: TA-IRCTC
Dear Mr Sharma,
Yr Tkt with PNR
6426875710 has
been booked for
Travel
Date 3-2-2010
Reliance Cashless
Mediclaim of 3L for
Family Rs 4555 SMS
HEALTH to 139
T&C apply

16. 139 SMS…Marketing Opportunity
Description
• India’s only 3 digit short code for Rail Enquiry
• Pan India operations
• Instant Response
• Query response with tagged advertising
Audience Demographics
Demographics: Traveller on rail, Mobile Literate, age: low 20s to low
40s
Traffic: 100.000 Lac SMS everyday and growing
 5 lac calls everyday ( Ads for the advertisers by playing Jingles)
Value to Advertisers
 Targeting: By Metro, Circle
 Segmentation: Class of travel, origination, destination, train category
 Reach: All India across All Operators

17. 139 SMS… Value to Advertiser

18. Thank You
Vishal Mehra
Senior Manager
StratosHear Technologies Private Limited
# 981183-69-69
Email : Vishal@StratosHear.com
www.linkedin.com/in/vishal1mehra
www.twitter.com/vishal1mehra