1. Assignment on Advertisement Analysis
Submitted to
Asst. Prof.
Submitted by
Md. Moshaharul Haque
B091833
Major Marketing 2
International Islamic University Chittagong, Dhaka Campus
Date: January 10, 2013

2. 1. Where was this ad located? (Type of Magazine)
Answer: In last page of Daily Bangladesh Pratidin. And it located in center.
2. What is the target market for this ad?
Answer: The target market for this advertises is girl.
3. How is the market segmented?
Answer: Market is segmented by Gender.
4. Is this ad relevant to the target market?
Answer: Yes
5. What was the intended message in this ad?
Answer: The intended message in this ad is ‘its result stay for full day’.
6. What layout is being used in this ad?
Answer: Its layout is square.
7. Critique the headline and purpose of headline in this ad?
Answer: The headline is Sandalina. By this headline it focuses its brand name.
8. Critique the subhead and purpose of subhead in this ad (tagline or slogan
possibly)?

3. Answer: The subhead is ‘sandal talc’. It focuses on its product type.
9. Critique the body copy and purpose of body copy in this ad?
Answer:
10. Critique the principles of design used in this ad?
Answer:
11. Could you foresee any ethical problems with this ad?
Answer: No I don’t foresee any ethical problems in this ad.
12. Overall, is this ad effective or not effective?
Answer: It is an effective ad.
13. Could this ad be improved? How?
Answer: Yes, this ad is improved by adding some characters.
14. Were there any similarities and/or differences regarding how your theme was
used in this ad?
Answer: Differences regarding my theme in character. In my theme I use some
more characters in this ad.
1. Where was this ad located? (Type of Magazine)
Answer: In entertainment page of Daily prothom alo.
2. What is the target market for this ad?
Answer: The target market for this advertises is girl.
3. How is the market segmented?
Answer: The market is segmented by gender.
4. Is this ad relevant to the target market?

4. Answer: Yes
5. What was the intended message in this ad?
Answer: If anyone uses it he/she will get pleasure and another nice world.
6. What layout is being used in this ad?
Answer:
7. Critique the headline and purpose of headline in this ad?
Answer: The headline of this ad is Meril splash. And it focuses on its brand
name and product name.
8. Critique the subhead and purpose of subhead in this ad (tagline or slogan
possibly)?
Answer: The subhead is ‘Beauty soap’. It focuses on its product type.
9. Critique the body copy and purpose of body copy in this ad?
Answer:
10. Critique the principles of design used in this ad?
Answer:
11. Could you foresee any ethical problems with this ad?
Answer: No I don’t foresee any ethical problems in this ad.
12. Overall, is this ad effective or not effective?
Answer: This ad is effective.
13. Could this ad be improved? How?
Answer: No need to improve it.
14. Were there any similarities and/or differences regarding how your theme was
used in this ad?
Answer: No.

5. 1. Where was this ad located? (Type of Magazine)
Answer: In the front page of daily prothom alo.
2. What is the target market for this ad?
Answer: The target market for this ad is young generation.
3. How is the market segmented?
Answer: The market is segmented by age.
4. Is this ad relevant to the target market?
Answer: Yes
5. What was the intended message in this ad?
Answer: The intended message in this ad is recharge bonus.
6. What layout is being used in this ad?
Answer:
7. Critique the headline and purpose of headline in this ad?
Answer: Its headline is ‘Bonus on recharge’ focuses on its bonus offer to
generate sale.
8. Critique the subhead and purpose of subhead in this ad (tagline or slogan
possibly)?
Answer: The subhead of this ad is the bonuses of this offer and that is 50miniute,
50 sms and 50mb internet.
9. Critique the body copy and purpose of body copy in this ad?
Answer:
10. Critique the principles of design used in this ad?
Answer:
11. Could you foresee any ethical problems with this ad?
Answer: No
12. Overall, is this ad effective or not effective?
Answer: Yes it is effective.
13. Could this ad be improved? How?
Answer: No.
14. Were there any similarities and/or differences regarding how your theme was
used in this ad?
Answer: Yes there have similarities which same as my theme and that is the focus
on its bonus offers.

6. 1. Where was this ad located? (Type of Magazine)
Answer: In the website of Nivea.
2. What is the target market for this ad?
Answer: The target market is Girls.
3. How is the market segmented?
Answer: The market segment of this ad is gender.
4. Is this ad relevant to the target market?
Answer: Yes
5. What was the intended message in this ad?
Answer: The intended message in this ad is ‘be happy by getting Soft body and
excellent scent’.
6. What layout is being used in this ad?
Answer:
7. Critique the headline and purpose of headline in this ad?
Answer: The headline of this ad is ‘Beauty is full of life Nivea’. Which focuses
on its brand name and its purpose which is beauty is full of life.
8. Critique the subhead and purpose of subhead in this ad (tagline or slogan
possibly)?

7. Answer: The subhead of this ad is ‘let your body smile’. This focuses on
customer’s body care and beauty.
9. Critique the body copy and purpose of body copy in this ad?
Answer:
10. Critique the principles of design used in this ad?
Answer:
11. Could you foresee any ethical problems with this ad?
Answer:
12. Overall, is this ad effective or not effective?
Answer: Yes, it is effective.
13. Could this ad be improved? How?
Answer: Yes, this ad would be improved by adding a male character.
14. Were there any similarities and/or differences regarding how your theme was
used in this ad?
Answer: Differences regarding my theme in character. In my theme I use some
more characters in this ad.
1. Where was this ad located? (Type of Magazine)
Answer: In the website of V
2. What is the target market for this ad?
Answer: The target market for this ad is Girl
3. How is the market segmented?
Answer: The market segment is Gender
4. Is this ad relevant to the target market?
Answer: Yes

8. 5. What was the intended message in this ad?
Answer: The intended message in this ad is customer’s body color will convert to
face color.
6. What layout is being used in this ad?
Answer:
7. Critique the headline and purpose of headline in this ad?
Answer:
8. Critique the subhead and purpose of subhead in this ad (tagline or slogan
possibly)?
Answer:
9. Critique the body copy and purpose of body copy in this ad?
Answer:
10. Critique the principles of design used in this ad?
Answer:
11. Could you foresee any ethical problems with this ad?
Answer: No
12. Overall, is this ad effective or not effective?
Answer: Yes it’s effective.
13. Could this ad be improved? How?
Answer: No need to improve.
14. Were there any similarities and/or differences regarding how your theme was
used in this ad?
Answer: Differences regarding my theme in character. In my theme I use some
more characters in this ad.