Myntra used principles of persuasion in their marketing strategies. They employed the principle of scarcity by limiting sales to specific dates in May and offering a 10% discount to encourage quicker purchases. They also utilized the principle of social proof by showing out of stock items to imply popularity and leaving reviews to influence customers. The document discusses how Myntra applied these behavioral marketing techniques.

1. Myntra’s
Principles of
Persuasion
Submitted to : Dr. Anindita Sahoo
Submitted by : Ashish Pandey(16DM046)

2. https://www.youtube.com/watch?v=Kx_HocfeqIs

3. The Principle of Scarcity
 It refers to any limitation placed on a product or
service with the goal of increasing sales through
pressure placed on the consumer.
 The fear of missing out causes people to make the
decision to buy.
 Myntra used time based deadline as a limitation
(30th and 31st May) mixed with discount benefit
for acting within limited time (10% discount on
selected debit cards).

6. The Principle of Social Proof
• We are more likely to accept something if others
has already accepted it, and we are more likely to
reject it if others have rejected it.
• Myntra shows out of stock sizes and design while
shopping which indicates that a lot of people have
bought this particular design.
• Myntra displays reviews from previous customers
to influence the decision of site visitors.

8. Thank You
