Primary provides graphic communication products and services for restaurant marketing. They specialize in branding campaigns for large franchises. Primary operates three state-of-the-art facilities certified for color management. They offer a distributive print and fulfillment strategy that aggregates orders and guarantees delivery to stores within 72 hours through regional distribution centers, reducing costs by up to 25%. Primary also provides in-house production and manufacturing services while implementing sustainability programs.

1. PARTNER WITH
RESTAURANT MARKETING SOLUTIONS
Powering Your Print Media

2. CONTENT
WHO WE ARE 3
WHO LIKES US 4
COLOR MANAGEMENT 5
PRIMARY CONNECT 6
VERIFY B2B MOBILE APP 7
DISTRIBUTIVE PRINT & FULFILLMENT STRATEGY 9
DISTRIBUTIVE PRINT & FULFILLMENT FOOTPRINT 10
GUARANTEED DISTRIBUTIVE PRINT BENEFITS 11
IN-HOUSE PRODUCTION & MANUFACTURING 12
SUSTAINABILITY PROGRAMS 13
LETS CONNECT 14

3. W HO WE ARE
We provide superior graphic communication products and services
using various creative and technology applications that simplify
marketing execution for restaurant and franchisees. We specialize
in branding campaigns for America’s Fortune 500 companies. COSTA MESA, CA
Primary has been certified as a G7 Master Printer and is a FSC and
3M certified company. We operate three state-of-the-art facilities in
152,000 square feet.
EL SEGUNDO, CA
EXPERIENCE PRIMARY
www.primarycolor.com/experience-primary
IRVINE, CA

4. WHO
FOOD AND BEVERAGE DEUTSCH
BAJA FRESH EPSON
CHICK-FIL-A FOREVER 21
CINNABON FOX
COFFEE BEAN & TEA LEAF GUESS
COCA COLA HEALTHCARE PARTNERS
DEL TACO HONDA / ACURA
EL POLLO LOCO IRVINE COMPANY
FOCUS BRANDS LIONSGATE ENTERTAINMENT
LIZ CLAIBORNE
LIKES
FRESH & EASY
IN-N-OUT NISSAN
KFC NBC
MOE’S OGILVY & MATHER
PEPSI PACIFIC SUNWEAR
RALPH’S PACIFIC LIFE INSURANCE
RED BULL PARAMOUNT PICTURES
TACO BELL PRINCESS CRUISES
YUM BRANDS REEBOK
THE RICHARDS GROUP
OTHER CLIENTS RUBIN POSTAER & ASSOCIATES
US
ABC SAATCHI & SAATCHI
ARCO / AMPM SKECHERS
APPLE SONY PICTURES
ASICS SOUTHERN CALIFORNIA EDISON
AT&T SUNAMERICA
AUDI SUZUKI
AVON 72 & SUNNY
BANK OF THE WEST TBWA CHIAT DAY
BOOST MOBILE TEAM MAZDA
CIGNA TOYOTA / LEXUS
COLUMBIA TRISTAR UNIVERSAL STUDIOS
CROSSFIT VOLKSWAGEN
DESIGNORY THE WALT DISNEY COMPANY

5. COLOR
MANAGEMENT
• Recognized leader and innovator in the print and retail
signage industry
• Dedicated color management team
• Certified G7 Master Printer since 2007
• Our products are in compliance with GRACoL and SWOP standards
• Precise, web-based, global color management control capability with
online dashboard verification and reporting
• Color managed workflow from capture to print
• Consistent brand image across all devices and substrates
• Internal and external implementation
5

6. • Enterprise print management solution
• Customized online storefronts including variable data and file
uploading capability
• Automated aggregation of order routing of POP print materials
• Digital asset management
• Print-on-demand customizable marketing materials
• New store opening and event management application
• Cross-media campaigns
• VDP, PURL, QR Code integration
• Reporting
6

7. VERIFY B2B MOBILE APP
• Industry leading mobile app for instant visibility into your stores
tap into the
POWER
• Create individual store profiles for each restaurant location
• Enforce brand consistency for franchisees
of the VERIFY app
• Drive revenue by ensuring timely POP placement through
compliance management
• Generate pick / pack forms
3G 4:08 PM 3G 4:08 PM 3G 4:08 PM 3G 4:08 PM
• Create store specific kitting and distribution lists
• Improve store inventory management
• Access real-time reports
7

8. VERIFY B2B MOBILE APP
• Manage restaurant store remodels and new store openings
• Manage all “test” programs and rollouts
REMODEL PROJECT
• Ensure logo color consistency across the entire brand
• Manage installation of all logo vehicles
• Track activities of all vendors
• Ensure compliance of color certification requirements
• Access real-time reports on project progress
8

9. DISTRIBUTI VE PRINT
AND FULFILLMENT
STRATEGY
• In 2011 we began development of a suite of online applications
• In Q1, 2012 our Enterprise Services team finalized the framework
WEB-BASED
of our revolutionary Distributive Print model with the leading
fulfillment and distribution companies in North America
• In Q2, 2012 we launched this model on behalf of one of the largest
auto manufactures in the world on behalf of their dealers
MARKETING SOLUTIONS
• In Q3, 2012 we introduced a best-in-class Distributive Print
and Fulfillment model for the restaurant industry
+ + = 10%
ONLINE COLOR DISTRIBUTIVE
EXECUTION MANAGEMENT PRINT AND SAVINGS
FULFILLMENT GUARANTEED
9

10. DISTRIBUTIVE PRINT
AND FULFILLMENT
FOOTPRINT
• Model supports multiple print-on-demand locations with G7 certified
color management. Routing of customized orders is supported by
Primary’s back office application
• Primary has partnered with the leading fulfillment and distribution
companies in North America to offer the best-in-class
distributive print-on-demand solution in addition to our own
state-of-the-art West Coast fulfillment center
• Menu materials and POP signage will be produced and
distributed from multiple locations throughout the US
• Services 90% of US population with in-zone delivery via FedEx
ground service. Shipments will be delivered in one day
• Guaranteed to reduce freight costs by 15-20%
REGIONAL PRODUCTION AND
DISTRIBUTION CENTER
10

11. GUARANTEED
DISTRIBUTIVE PRINT
BENEFITS
• Eliminate priority shipping costs by delivering materials overnight
at the lowest possible ground rates
• Reduce freight costs by 15-20% by shipping within FedEx zone
• Leverage distribution partners’ lowest discount FedEx rates
• Aggregate print-on-demand orders of print collateral from all
franchise locations
• Offer 72 hour turn around time from date of order placement of
restaurant marketing materials, to in-store delivery
• Reduce inventory levels and waste by up to 25%
11

12. IN-HOUSE PRODUCTION
AND MANUFACTURING
• Complete color management, E-Proofing
and closed loop color verification
• Automated workflow solutions
• On-site high resolution proofing
• Litho Print
• Digital Print
• Large Format Print
• High Speed Flatbed Print
• Dye-Sublimation Print
• Lamination and finishing
• Custom fabrication
12

13. SUSTAINABILITY
PROGRAMS
• FSC certified printer with most papers being FSC certified
• Adoption of Kaizen principles to gain department efficiencies
resulting in 20% waste reduction
• Several green alternatives for most popular substrates
• Participate in recycling vinyl banners into roofing tiles
printing PP or PE vinyl
• Material take back programs and reporting
• Transition to UV inks for print manufacturing to eliminate VOC’S
• Facility energy conservation programs and programs to reduce
inventory and print waste
• Fleet of hybrid and natural gas delivery vehicles
13

14. LETS
LOS ANGELES
401 Coral Circle, El Segundo, CA 90245
310-841-0250
ORANGE COUNTY
265 Briggs Avenue, Costa Mesa, CA 92626
949-660-7080
CONNECT
FULFILLMENT AND DISTRIBUTION CENTER
2152 Alton Parkway Suite A, Irvine, CA 92606
ATLANTA
1108 Waterford Green Point, Marietta, GA 30068
770-558-1437