CW39 is seeking a $5,000 sponsorship for its float in the 2022 Houston Pride Parade on June 18th which expects 150,000 attendees. As a sponsor, the company will receive 25 commercials and snipes promoting the sponsorship in the two weeks before the event worth $11,250 each. The sponsor's logo will appear on the CW39 float and allow spectators to text for special offers. After the event, the sponsor will receive ads on 39online.com linking to their website. The total package value is $27,500.