SlideShare a Scribd company logo
Understanding The Foundations of Pricing Bridging Treacherous Waters
The Pricing Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success Factor Terminology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business/Pricing Models Film Based ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business/Pricing Models Digital Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Digital model adjusts COS downward by 5% to compensate for the increased reinvestment cost showing up in General Expenses through Depreciation.
Price Changes Over The Years ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost of Sales Expenses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost of Sales:  Capital Expenses (Investments) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General Expenses: The 7 Managerial Functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General Expenses: Line Items ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General Expenses: Line Items ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General Expenses: Line Items ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Key Benchmark ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Bottom Line…. ,[object Object],[object Object],[object Object],[object Object],Source: 2005 Studio Financial Benchmark Survey Analysis
Calculating Your CODB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Calculating Your CODB Annual Accounting Method
Do The Math… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Remember… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Assignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

Similar to Pricing fundamentals

Finance for your pre start business
Finance for your pre start businessFinance for your pre start business
Finance for your pre start business
Incrementa consulting
 
EIA2019Portugal - Unit Economics - Rick Rasmussen
EIA2019Portugal - Unit Economics - Rick RasmussenEIA2019Portugal - Unit Economics - Rick Rasmussen
EIA2019Portugal - Unit Economics - Rick Rasmussen
European Innovation Academy
 
SE 307-CHAPTER_9_PROJECT_CASH_FLOW_ANALYSIS.ppt
SE 307-CHAPTER_9_PROJECT_CASH_FLOW_ANALYSIS.pptSE 307-CHAPTER_9_PROJECT_CASH_FLOW_ANALYSIS.ppt
SE 307-CHAPTER_9_PROJECT_CASH_FLOW_ANALYSIS.ppt
AishaKhan527933
 
International Financial Managemnet
International Financial ManagemnetInternational Financial Managemnet
International Financial Managemnet
Augustin Bangalore
 
30% Profit
30% Profit30% Profit
30% Profit
Jonathan Coleman
 
Marketing II: Break-Even Analysis
Marketing II: Break-Even AnalysisMarketing II: Break-Even Analysis
Marketing II: Break-Even Analysis
Laurence Patrick Noonan
 
Short run costs SFLS
Short run costs SFLSShort run costs SFLS
Short run costs SFLS
ianhorner3
 
Smith & Gesteland direct costing techniques
Smith & Gesteland   direct costing techniquesSmith & Gesteland   direct costing techniques
Smith & Gesteland direct costing techniques
Smith & Gesteland
 
Tax tips for real estate agents
Tax tips for real estate agentsTax tips for real estate agents
Tax tips for real estate agents
Strategic Tax Group
 
Aligning Profit to Execution
Aligning Profit to ExecutionAligning Profit to Execution
Aligning Profit to Execution
Alithya
 
Class 02 Managerial Accounting chapter 2.pptx
Class 02 Managerial Accounting chapter 2.pptxClass 02 Managerial Accounting chapter 2.pptx
Class 02 Managerial Accounting chapter 2.pptx
AbbasHaiderAli1
 
.Costing-and-Pricingpptx
.Costing-and-Pricingpptx.Costing-and-Pricingpptx
.Costing-and-Pricingpptx
NEGOSYOCENTERESTANCI
 
Small Business Accounting and Financial Reporting_StarterCompanyRevised
Small Business Accounting and Financial Reporting_StarterCompanyRevisedSmall Business Accounting and Financial Reporting_StarterCompanyRevised
Small Business Accounting and Financial Reporting_StarterCompanyRevised
Jayson Bastien
 
Amplify & MaRS DD - Financial Fundementals
Amplify & MaRS DD -  Financial FundementalsAmplify & MaRS DD -  Financial Fundementals
Amplify & MaRS DD - Financial Fundementals
Kyle Turriff
 
EIA2017Portugal - Rick Rasmussen - Unit Economics
EIA2017Portugal - Rick Rasmussen - Unit EconomicsEIA2017Portugal - Rick Rasmussen - Unit Economics
EIA2017Portugal - Rick Rasmussen - Unit Economics
European Innovation Academy
 
APIA2018 - Rick Rasmussen - Building a Financial Model
APIA2018 - Rick Rasmussen - Building a Financial ModelAPIA2018 - Rick Rasmussen - Building a Financial Model
APIA2018 - Rick Rasmussen - Building a Financial Model
European Innovation Academy
 
CO2 2019 | Dan Gordon | Budgeting for Growth
CO2 2019 | Dan Gordon | Budgeting for GrowthCO2 2019 | Dan Gordon | Budgeting for Growth
CO2 2019 | Dan Gordon | Budgeting for Growth
Coalmarch
 
costing and pricing.pptx
costing and pricing.pptxcosting and pricing.pptx
costing and pricing.pptx
KarthigeyanCII
 
Diminishing marginal returns fc vs vc
Diminishing marginal returns fc vs vcDiminishing marginal returns fc vs vc
Diminishing marginal returns fc vs vc
Travis Klein
 
Lecture 4 a practice economics
Lecture 4 a practice economicsLecture 4 a practice economics
Lecture 4 a practice economics
Monkey!
 

Similar to Pricing fundamentals (20)

Finance for your pre start business
Finance for your pre start businessFinance for your pre start business
Finance for your pre start business
 
EIA2019Portugal - Unit Economics - Rick Rasmussen
EIA2019Portugal - Unit Economics - Rick RasmussenEIA2019Portugal - Unit Economics - Rick Rasmussen
EIA2019Portugal - Unit Economics - Rick Rasmussen
 
SE 307-CHAPTER_9_PROJECT_CASH_FLOW_ANALYSIS.ppt
SE 307-CHAPTER_9_PROJECT_CASH_FLOW_ANALYSIS.pptSE 307-CHAPTER_9_PROJECT_CASH_FLOW_ANALYSIS.ppt
SE 307-CHAPTER_9_PROJECT_CASH_FLOW_ANALYSIS.ppt
 
International Financial Managemnet
International Financial ManagemnetInternational Financial Managemnet
International Financial Managemnet
 
30% Profit
30% Profit30% Profit
30% Profit
 
Marketing II: Break-Even Analysis
Marketing II: Break-Even AnalysisMarketing II: Break-Even Analysis
Marketing II: Break-Even Analysis
 
Short run costs SFLS
Short run costs SFLSShort run costs SFLS
Short run costs SFLS
 
Smith & Gesteland direct costing techniques
Smith & Gesteland   direct costing techniquesSmith & Gesteland   direct costing techniques
Smith & Gesteland direct costing techniques
 
Tax tips for real estate agents
Tax tips for real estate agentsTax tips for real estate agents
Tax tips for real estate agents
 
Aligning Profit to Execution
Aligning Profit to ExecutionAligning Profit to Execution
Aligning Profit to Execution
 
Class 02 Managerial Accounting chapter 2.pptx
Class 02 Managerial Accounting chapter 2.pptxClass 02 Managerial Accounting chapter 2.pptx
Class 02 Managerial Accounting chapter 2.pptx
 
.Costing-and-Pricingpptx
.Costing-and-Pricingpptx.Costing-and-Pricingpptx
.Costing-and-Pricingpptx
 
Small Business Accounting and Financial Reporting_StarterCompanyRevised
Small Business Accounting and Financial Reporting_StarterCompanyRevisedSmall Business Accounting and Financial Reporting_StarterCompanyRevised
Small Business Accounting and Financial Reporting_StarterCompanyRevised
 
Amplify & MaRS DD - Financial Fundementals
Amplify & MaRS DD -  Financial FundementalsAmplify & MaRS DD -  Financial Fundementals
Amplify & MaRS DD - Financial Fundementals
 
EIA2017Portugal - Rick Rasmussen - Unit Economics
EIA2017Portugal - Rick Rasmussen - Unit EconomicsEIA2017Portugal - Rick Rasmussen - Unit Economics
EIA2017Portugal - Rick Rasmussen - Unit Economics
 
APIA2018 - Rick Rasmussen - Building a Financial Model
APIA2018 - Rick Rasmussen - Building a Financial ModelAPIA2018 - Rick Rasmussen - Building a Financial Model
APIA2018 - Rick Rasmussen - Building a Financial Model
 
CO2 2019 | Dan Gordon | Budgeting for Growth
CO2 2019 | Dan Gordon | Budgeting for GrowthCO2 2019 | Dan Gordon | Budgeting for Growth
CO2 2019 | Dan Gordon | Budgeting for Growth
 
costing and pricing.pptx
costing and pricing.pptxcosting and pricing.pptx
costing and pricing.pptx
 
Diminishing marginal returns fc vs vc
Diminishing marginal returns fc vs vcDiminishing marginal returns fc vs vc
Diminishing marginal returns fc vs vc
 
Lecture 4 a practice economics
Lecture 4 a practice economicsLecture 4 a practice economics
Lecture 4 a practice economics
 

Pricing fundamentals