Price Driver is a tool in DealerTrack's AAX system that provides dealers with market data and pricing insights for appraising and managing inventory by matching vehicle VINs to exact and similar market listings; it allows dealers to see how their pricing compares to current retail market conditions and make adjustments if needed; the presenter reviewed how Price Driver works and its advantages for appraising vehicles and pricing inventory.

1. DealerTrack AAX
The industry’s leading inventory solution.
Better Data. Smarter Decisions. Proven Results.
Inventory
Price Driver Refresher
© 2012 DealerTrack, Inc. All rights reserved.

2. February 25, 2013
Presenter: Tino Rossini

3. Introduction
■ You are all familiar, and are all using Price Driver in your daily usage of AAX.
■ Over the past few weeks in discussions with various dealers, it has come to our
attention that there are some possible misconceptions and confusion regarding
Price Driver.
■ In an effort to make Price Driver easier to understand, use, and the results more
relevant.
■ A refresher on Price Driver when you are appraising, and to manage your inventory.

4. How Does Price Driver Work?
■ Price Driver gathers market data supplied by a third party that is matched to the VIN
of the vehicle that is presented to Price Driver.
■ To arrive at the most relevant data Price Driver uses Chrome to decode the VIN.
■ Price Driver initiates a process to match VINs to arrive at identical market matches
to your vehicle.

5. Gathering Data
There is an immense
amount of market data that
is available, and in a
constant state of evolution.
Price Driver captures the
most relevant market data
by matching the VIN.
To provide you with an
immediate picture of the
retail market for the specific
vehicle.

6. When Appraising
1
Ensure that the vehicle is
identified as either
Canadian or US, and the
series is also identified.
2
Match the vehicle to the
Black Book
3
Then go to Price Driver.

7. Price Driver – Exact Matches
1
How many exact matched
vehicles are offered in the
market.
2
The listing of exact
matches, as you know you
can click to see the actual
vehicles.
3
The average market price

8. Price Driver – Similar Matches
If Price Driver through
Chrome cannot exactly
match VIN’s it will display
similar matches.
3
To refine the similar
vehicles select the series
and trim that fits the vehicle
you are appraising.

9. Price Driver Advantages / Practices when Appraising
■ Price Driver provides a picture of the current retail market to improve the appraising
decision process.
■ Price Driver gives an overview of what the customer uncovered of the retail market
for his vehicle when doing his due diligence.
■ Price Driver results are used by dealers to close deals.
■ Price Driver enables dealers to quickly decide if a vehicle presents a viable retail
opportunity.

10. Inventory Management with Price Driver
1
From the dashboard page
click on Price Driver.
Price Driver will review the
entire inventory.
A you know the inventory
must be booked, with
current retail prices to
generate meaningful
results.

11. Inventory Pricing Management with Price Driver
1
Center graph is a quick
overview by age of your
pricing compared to current
market conditions.
2
The pie chart provides a
status of how your overall
inventory pricing compares
to market conditions.
3
Clicking on any of the bars
will display the specific
units.

12. Inventory Vehicle Pricing with Price Driver
1
The red star is an
immediate visual of the
position of your vehicle
compared to the market.
2
Verify that you have exact
or similar matches.
3
Adjust/calibrate your
pricing.

13. Take a Moment and Thank You!
I truly appreciate your
feedback, regarding this
refresher.
Has it been useful?
Would you like to see
more?
On which components of
AAX?
How often?