The document introduces pretotyping, a method for validating market interest and actual use of potential innovations by simulating core experiences with minimal investment. It highlights that most new ideas fail, with an 80% failure rate for new products within the first year. To avoid this, it emphasizes the importance of ensuring that the right idea is being developed before refining its execution.

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Pretotyping Primer Series
What the Heck is
Pretotyping? #1
Leonardo Zangrando
European Pretotyping Agitator
Pretotype.co.uk

2. @Lionzan @PretotypeCo
Pretotyping =

3. @Lionzan @PretotypeCo
Pretotyping =
validating market
interest and actual use
of a potential innovation
by simulating the core
experience
with the minimum
investment of time and
resources

4. @Lionzan @PretotypeCo
INTERESTED?

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Pretotyping =
validating market
interest and actual use
of a potential innovation
by simulating the core
experience
with the minimum
investment of time and
resources

6. @Lionzan @PretotypeCo
CORE EXPERIENCE

7. @Lionzan @PretotypeCo
Pretotyping =
validating market
interest and actual use
of a potential innovation
by simulating the core
experience
with the minimum
investment of time and
resources

8. @Lionzan @PretotypeCo
minimum investment of resources
MINIMUMINVESTMENT

9. @Lionzan @PretotypeCo
WHY ?

10. @Lionzan @PretotypeCo
because
Most New Ideas
FAIL .
@Lionzan @PretotypeCo

11. @Lionzan @PretotypeCo
because
Most New Ideas
FAIL .
@Lionzan @PretotypeCo

12. @Lionzan @PretotypeCo
because
Most New Ideas
FAIL .
new products in 1 year
25k

13. @Lionzan @PretotypeCo
SAY
25,000

14. @Lionzan @PretotypeCo
because
Most New Ideas
FAIL .
new products in 1 year
25k
failure rate
80%

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80%

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WHY
DO THEY
FAIL ?

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they fail
even if
perfectly
executed
●
SEGWAY
PICTURE
@Lionzan @PretotypeCo

18. @Lionzan @PretotypeCo
WHY?
F.L.O.P.
Failure in
 Launch
 Operations
 Premises

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HOW CAN
WE AVOID
FAILURE OF
PREMISES?

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 Premises
Make sure you are building the right ' it '
BEFORE
you build ' it ' right

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to be continued...
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