This document discusses the future of tourism in ASEAN countries following the establishment of the ASEAN Economic Community in 2015. It outlines ASEAN's strategic plan for tourism from 2011-2015 which focused on increasing visitors, promoting authentic products, enhancing connectivity, safety, and sustainability. The document also summarizes ASEAN's strong tourism growth from 2001-2014, its key source markets, and initiatives to develop standards, recognize tourism professionals, respond to climate change, and strategic directions for post-2015 which include enhancing competitiveness and ensuring sustainable tourism.

1. The
Future
of
ASEAN
in
Tourism:
Establishment
of
AEC
2015
&
Future
Strategies
for
Intra-­‐ASEAN
Tourism
16
June
2015,
Seoul,
Rep.of
Korea

2. ASEAN
Tourism
Strategic
Plan
2011-­‐2015
• Increasing
number
of
visitors
• AuthenAc
and
diverse
products
• Enhanced
ConnecAvity
• Safe
and
secure
• Increased
quality
of
services
• Increased
quality
of
life
and
opportuniAes
for
residents
• Sustainable
tourism
development
• Involvement
of
stakeholders

3. ASEAN
Tourism
Performance
2001-­‐2014
42.0 43.8
38.4
49.1
52.8
56.0
62.3
65.4 65.7
73.8
81.2
89.2
102.2
105.0
-­‐
20
40
60
80
100
120
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Millions
ATSP
2011-­‐2015
ProjecAon
for
2015:
86.7
mil

4. The
Importance
of
Asia
as
Key
Source
Markets
for
ASEAN
INTRA-ASEAN
37,009,324
55%
ASIA (exc. ASEAN)
16,638,940
25%
EUROPE
5,041,945
8%
OTHERS/UNSPECIFIED
3,152,192
5%
OCEANIA
2,531,442
4%
AMERICA
2,140,708
3%
AFRICA
129,059
0%
UNWTO:
Growth
is
expected
to
be
strongest
in
the
America
and
the
Asia
Pacific
Key
source
markets:
ASEAN
Member
States
China
Japan
Korea
India

5. Timeline
Outlining
the
Relevant
MarkeKng
AcKviKes

6. ASEAN
Tourism
Products
• Nature-­‐based
tourism
• Cultural
and
heritage
tourism
• Community-­‐based
tourism
• Cruise
and
river-­‐based
tourism

7. Enhanced
ConnecKvity
• ASEAN
Open
Skies
Agreements
• Enhancing
air
connecAvity
with
ASEAN
Dialogue
Partners
(China,
EU,
India,
Japan
and
ROK)
• Visa
FacilitaAon:
ASEAN
naAonals

8. Growth in Intra-ASEAN
International Seats Offered by
ASEAN Carriers (2003-2014)
12
24
31
38
46
54
62
80
96
111
144
165
81
90
96
96
97
94
90
105
115
125
124
124
-­‐
50
100
150
200
250
300
350
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Millions
FSC
LCC
Source:
Source:
CAPA
-­‐
Centre
for
AviaAon
with
data
provided
by
OAG

9. Safe
and
Secure
• ASEAN
Tourism
Crisis
CommunicaAon
Manual
•
ASEAN
Tourism
Security
and
Safety
Guidelines

10. Development
of
ASEAN
Tourism
Standards
• Green
hotel
(lead
coordinator:
Thailand)
• Homestay
(lead
coordinator:
Malaysia)
• Spa
services
(lead
coordinator:
Thailand)
• Public
toilet
(lead
coordinator:
Brunei
Darussalam)
• Clean
tourist
city
(lead
coordinator:
Cambodia)
• Community
Based
Tourism
(lead
coordinator:
Cambodia)

11. MRA
on
Tourism
Professionals

12. RecogniKon
and
Eligibility
• The
qualificaAon
of
a
Foreign
Tourism
Professional
may
be
recognised
by
other
ASEAN
Member
States,
and
if
such
qualificaAon
is
recognised,
he/she
may
be
eligible
to
work
in
a
host
country
provided
that
he/she
possesses
a
valid
tourism
competency
cerAficate
in
a
specific
tourism
job
Atle
as
specified
in
the
ACCSTP,
issued
by
the
TPCB
in
an
ASEAN
Member
State.
The
eligibility
to
work
in
a
host
country
will
be
subjected
to
prevailing
domesAc
laws
and
regulaAons
of
the
host
country.

13. MRA
Tourism
Components
6
Divisions
32
Job
Titles
(ACCSTP)
52
QualificaAons
244
Units
of
Competency
13

14. Responding
to
the
Climate
Change
• The
Framework
Approaches,
Parameters
and
Measures
for
Climate
Change
and
Tourism
In
ASEAN
:
– ASEAN
Measures
and
Guidelines
in
Addressing
the
Climate
Change
Issue
in
tourism
in
form
of
a
manual.
– Framework
on
Mainstreaming
Climate
Change
MiAgaAon
and
AdaptaAon
in
ASEAN’s
Measures
for
Travel
and
Tourism
CompeAAveness.
– CommunicaAon
Plan
on
the
ASEAN
Measures
and
Guidelines
in
Addressing
the
Climate
Change
Issue
in
Tourism.

15. Post
2015
• Quality
tourism
desAnaAon
• Unique,
diverse
ASEAN
experience,
• Responsible,
sustainable,
balanced
and
inclusive
tourism
development
• Contribute
significantly
to
the
socio-­‐economic
well-­‐being
of
ASEAN
people

16. Strategic
DirecKons
• Enhancing
compeAAveness
of
ASEAN
tourism
– Intensifying
the
promoAon
and
markeAng
ASEAN
as
a
Single
DesAnaAon
– Diversifying
ASEAN
tourism
products
– AeracAng
tourism
investments
– Raising
capacity
and
capability
of
tourism
human
capital
– ImplemenAng
and
expanding
standards
for
faciliAes,
services
and
desAnaAons
– Improving
and
expanding
connecAvity
and
desAnaAon
infrastructure
and
– Enhancing
travel
facilitaAon
• Ensure
sustainable
and
inclusive
paeern
of
ASEAN
tourism
– Mainstreaming
local
community
and
public-­‐private
sector
parAcipaAon
in
the
tourism
values
chain
at
the
desAnaAon
level
– Ensuring
safety
and
security,
prioriAzing
protecAon
and
maintenance
of
natural
and
cultural
heritage
– Increasing
responsiveness
to
environmental
protecAon
and
climate
change

17. Enhancing
ConnecKvity
• ASEAN
Single
AviaAon
Market
• ASEAN
Framework
Agreement
on
the
FacilitaAon
of
Cross
Border
Transport
Passenger
by
Road
Vehicles
(ASEAN
CBTP)
• Cruise
Infrastructure

18. THANK
YOU