The Tuscany social media team runs four blogs and 24 social media channels to promote tourism in Tuscany. They provide daily updated content in English and Italian involving local institutions and users. The 12-person team focuses on art, food, and lifestyle in Tuscany. They explain what visitors can discover and experience as well as the past, present, and future of art in the region. The team runs engagement initiatives and two community projects, Talk to Tuscany and Play Your Tuscany, to interact with visitors and promote the region.