presentacion en ingles

1. «ECONOMIC REVIVAL OF
TOURISM»

2. ● It is the Regional Directorate of Foreign Trade and Tourism
Cusco (DIRCETUR), is a line organ of second organizational
level, responsible for proposing and implementing organizational
policy, responsible for proposing and implementing regional
policy of tourism activity, within the framework of national
tourism policy, as well as qualify and supervise the providers of
tourism services, in accordance with the rules and regulations
issued by the Ministry of Foreign Trade and Tourism as well as
implement the regional policy of sustainable tourism in
environmental matters, dependent on the direction of service.
DIRCETUR

3. ● During the pandemic DIRCETUR was working
internally
● They organized all the informative material for
guides and people related to tourism in order to
promote the tourist activity in the city of Cusco
● Now he is organizing the new integration of
tourism through the national promotion of the
tourist attractions of our imperial city
ROLES DURING THE PANDEMIC

4. ♢ The fundamental objective that
DIRCETUR has is to show that we are
prepared to restart tourism activities and
make Cusco a safe tourist destination, to
cover the social demand against the
interest that the population has to visit
nearby tourist attractions to mitigate the
effects of social isolation, to help the local
population to access their tourist
attractions with the necessary biosecurity
protocols, to offer the citizens of Cusco
pleasant experiences through visits to
their tourist attractions being the target
audience in this first stage only the Cusco
people.Translated
TARGET DURING THE PANDEMIC

5. PROPOSALS FOR
ECONOMIC
RECOVERY OF
TOURISM IN CUSCO

6. After the economic paralysis that our country is going through
because of the Covid-19, damaging on a large scale the
Tourism, Handicraft and Foreign Trade sectors, the Regional
Direction of Tirusmo (Dircetur) has been implementing a
Digital Promotion Plan in order to achieve the reactivation of
the economy of the city of cusco.
1° Digital Promotional Plan in front of
Covid-19

7. • In order to deal with this health emergency due to the Covid-19
pandemic, a regional program called "Short Tourist Circuit" is being
developed for implementation.
• The objective is to reactivate the local tourist industry, affected by the
crisis of the new Corona virus, through visits to the nearby attractions
that the nine provinces have.
• This sector will begin to operate in phase III of the economic
reactivation; in view of this, the Regional Directorate of Foreign Trade
and Tourism (DIRCETUR) has been providing technical assistance to
all the actors involved. The training is related to the application of
health safety protocols to avoid contagion by Covid-19.
2° «SHORT TOURIST CIRCUIT»

8.  In the proposal 'Cusco Safe Destination', the health, tourism,
municipalities and business associations are promoting
health certification policies for the various actors in the
sector, from travel agencies, hotels, to restaurants, so we are
generating incentives for everyone to join this policy," he
said.
 He mentioned that the economy must be reactivated through
tourism in Cusco, by means of strict health care that helps to
promote tourism activity and at the same time allows for the
coexistence with COVID-19.
3° CUSCO SECURE DESTINATION

10. Machupicchu
The archaeological complex is
located at the top of the mountain,
Machu Picchu (in Quechua it means
ancient mountain or important
mountain) which gives the name to
the citadel and the impressive
landscape that we have all seen. In
front of it, the incredible mountain of
Wayna Picchu appears ("young
mountain") in whose summit and
slopes some archaeological remains
are located. Both peaks border the
mighty Urubamba River that runs
eastward, 400 meters below the
citadel.

12. Museo de Arte Contemporáneo
DESCRIPTION
It was founded in 1995 from the sponsorship of its Mayor
and the donation of 100 works of local artists by the
collector Dr. Luis Rivera Davalos. At present it has more
than 280 works of renowned local, national and foreign
artists. Its oldest work corresponds to the oil of Remigia
Mendoza: "Vilcanota River" (1897). It has three exhibition
halls in the Municipal Palace, one in the San Bernardo
Chapel and a craft exhibition environment in the courtyard.
ATTRACTIONS
It permanently exhibits the works of its collection and
annually holds more than 50 temporary exhibitions,
individual and collective, of renowned national and foreign
artists. Likewise, National and International Salons and
Events, Latin American Meetings of Plastic Artists and other
activities. The art in Cusco, does not go back only to its Inca
or colonial ancestor, but it survives through the production of
its contemporary artists

13. MUSEO HISTÓRICO REGIONAL
DESCRIPTION
Located in the colonial house of the illustrious writer and
chronicler Garcilaso de la Vega Chimpuocllo, the building dates
from the late sixteenth and early seventeenth centuries and was
inhabited by Garcilaso until 1560, when he left for Spain. It was
built on the Inca platforms that formed the Plaza Cusipata. With
respect to the building, the typology shows an influence of civil
Andalusian building, developing from a central courtyard, a
gallery of arches of half
point, stone balconies in the east bay and wood balconies in the
rest of the second level bay. It was intervened with restoration
processes after the earthquakes of 1650, 1950 and 1986.
ATTRACTIONS
It offers the visitor a beautiful collection of archaeological
objects from pre-Inca and Inca cultures, as well as a select
collection of colonial paintings that show us the success
achieved by Cusco artists.The collections of pre-Hispanic
archeological cultural objects evidence the Andean cultural
development, covering all periods of Andean civilization: Pre-
Ceramic, Formative Period or Early Horizon (Marcavalle and
Chanapata), Middle Horizon (Wari), Late Intermediate (Killke and
Lucre) and Late Horizon (Inca).

14. MUSEO DE ARTE POPULAR
DESCRIPTION
The Museum of Popular Art of Cusco belongs to the American
Institute of Art, an ancient and traditional cultural organization
of the city, which founded the Jubilee Week of Cusco and
rescued the Santurantikuy fair from disappearance.
It has some of the best pieces of Cusco's popular art since the
1940s, most of which were systematically acquired at the
Santurantikuy Christmas fair. The collection includes pieces by
the outstanding masters: Hilario Mendívil and family, Edilberto
Mérida, Nemesio Villasante, Santiago Rojas, Luis Acosta,
Jesús Latorre, Antonio Olave, among others.
ATTRACTIONS
It shows works like, sculptures, ceramic works, photographs
and others of the most renowned artisans of Cusco like:
Edilberto Mérida, with his grotesque art sculptures made in
clay, Hilario Mendívil, his sculptures made in rice mass,
religious style; his most important characteristic are the
images of elongated necks with drawings of flowers, the most
characteristic are the Virgin of Bethlehem and the Holy Family.

15. MUSEO DE SITIO DE QORICANCHA
DESCRIPTION
It is a small museum that has five rooms where it is
explained didactically the history of the ancestors who
lived in these lands, with pre-Inca, Inca and colonial
pieces, mostly from the excavations made in the
Koricancha (in Quechua Qorikancha, golden courtyard"),
during the period 1992-1995.
ATTRACTIONS
It shows the chronological evolution of civilization in
Cusco. It exhibits fragments and ceramics from the Inca
period as well as samples of metallurgy, textiles, painting,
sculpture, musical instruments, etc. It also presents a
model of what could have been the Qoricancha. There are
also replicas of the objects found in the excavations
carried out in the place, samples of ceramics, lithic pieces,
from the pre-Inca and Inca periods. It has five rooms
where the history of our ancestors is explained
didactically.