Informs you about some important tips to consider while writing a press release. www.abnewswire.com

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3. A Good Headline gives you a Head
Start
• A strong attention-grabbing headline will help
you pull in the readers seeking good stories
and information. Your headline must not only
be encouraging but also accurate. You must
write a headline that compels editors to go to
the lead paragraph and then take it from
thereon.
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4. Make your Lead Paragraph
Compelling
• Once you have crossed the first
hurdle, the next step is to make
sure your lead paragraph is
engaging as well. Top reporters are
always busy with a hundred types
of stories to scan and report. If your
first few lines do not evoke interest,
your press release won’t be picked
up for distribution. The larger
message of your release must be
put out quickly in the first few lines.
The content that follows should
have supporting information
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5. Make sure you Include Hard Facts and
Numbers
• Your press release must be packed with hard
facts and numbers that substantiate your
announcement. You need proof to back your
claims. Quantifying an argument will make it
easy for reporters to choose your release over
others.
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6. Ensure Flawless Content
• Mistakes, even minor ones, can create a bad
impression about your organization in the
reporter and editor’s minds. Press release
writing tips suggest that you must proofread
your release and let others read it too, before
sending the release out for publication.
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7. Quotes can give your PR more
Authenticity
• Including a good quote from responsible,
senior personnel of the company or from
someone closely involved with the product or
event. It can give your press release a human
element and make it more impactful besides
being a reliable source of information.
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8. Include your Contact Details
• Not including contact information is a
common lapse that can defeat the very
purpose of a press release. Without contact
details, reporters will not be able to follow up
your story or event. That’s why contact details
are absolutely critical for a press release.
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9. Don’t let your PR be a Long, Winding
One
• As with any good writing, short and crisp is
the way to do a good press release. While one
page is the norm, two pages are acceptable
but that’s the absolute limit. Condense your
document into crisp, short points that can
evoke interest of the readers. Always
remember this important press release
writing tip.
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10. Providing Access to more Information
through Links
• Your press release has limited scope for
sharing information about other areas of your
business. That should not be a hindrance
because you can provide relevant links to your
organization’s website where prospective
clients can learn more about your
accomplishments and plans. It is a great way
of guiding interested parties quickly to the
information they are looking for rather than
making them search for it.
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