The document discusses the use of Pulsed Electric Field (PEF) technology as a non-thermal method for preserving food, which enhances shelf life and maintains quality attributes while ensuring microbial safety. It details the principles, applications, and case studies of PEF in various juice processing scenarios, emphasizing its advantages over traditional thermal methods, such as maintaining flavors and colors. Despite its high initial cost and limitations, PEF presents a promising alternative for food preservation in the industry.