3. Average Income World Series of Poker • Three Day Poker Tournament • $1000 Buy-In • 9,000 Player Field • Start Day:Same day as NCAA • Televised on ESPN
4. Is This For You? 1. Have You Ever Been to Vegas? 2. Do you like to have fun? 3. Dream of entering the WSOP? 4. Explore the Best Hotel in the World?
5. Social Media Marketing • Twitter: #AIWSOP • Facebook: Banner Ad's • Instagram: Picture Contest • Snapchat: Live Stream
6. Internet • Proper SEO • Google AdWords • Utilize Blogs • Phone Apps.
7. Budget • Budget: 6 Million • Payout to Top 150 • Dealers make 1.8% of Buy-In • Sponsors &Partnerships
8. Partnerships • ESPN • World Series of Poker • Social Media • Full Tilt Poker • PokerStars
9. KPI's 1. SEO 2. Sales 3. Social Media 4. Marketing
10. Summary • Poker Tournament Held at Caesar's Palace • Promoted using Social Media, Internet • Partnership with Poker community • Same week as March Madness • Target Everyone over the age of 21
