Social Media Landscape
The Top 10
The 4 Cs of Social Media



        Community

       Connectivity

      Collaboration
      Conversation
Conversations are positive...
and not so positive...
Case Study #1: J.C. Hart
Goals




Increase exposure and traffic to company site
Goals


•   Increase the J.C. Hart website ranking in the
    Google SERPs for the term “Indianapolis
    apartments”

•  ...
Strategies




Create online “spaces” for residents and prospects
Strategies
•   Replace traditional paper community newsletters
    with blogs. Each blog post contains backlinks to
    th...
Results




Traffic to site up. Property occupancy rates ahead of industry
                       averages by 10-15%
The J.C. Hart website went from being ranked #530 in
     the Google SERPs for the term “Indianapolis
                apar...
Top 10 Website Traffic Sources
Top video & image search results for “Indianapolis apartments”
Video contest a hit with residents and is getting good publicity
Case Study #2: Mo’s Irish Pub
Goals




Launch restaurant and build community
Goals



•   Help the restaurant launch in a new market using
    a combination of traditional and social media

•   Build...
Strategies




Build SNS-based communities and generate conversations
Strategies
•   Create a Myspace community and target people
    21+ who drink alcohol and live within a 5 mile
    radius ...
Results




Huge opening with all launch goals being met and...
Over 1,100 local friends on Myspace
Thriving online community with ongoing conversations
Increased traffic on Monday nights
Identified & resolved a major customer dissatisfaction issue
Featured in Hospitality Technology magazine
Case Study #3: Yats
Goals




Generate awareness, online traffic, and traffic to the restaurants
Goals


•   Duplicate Yats onsite energy in the online space

•   Converge traditional and social media

•   Increase webs...
Strategies




Extend community feel online and generate participation
Strategies

•   Create Myspace and Facebook accounts to facilitate
    dialog online

•   Create Facebook profile for Joe ...
Results




Vibrant online community with insight and energy
The Yats website receives over 7K visits a month.
  The online menu receives 5K visits a month.

There are 10K patrons who...
Increased content and positive reviews in Google SERPs
Community of 5,000 members
Hundreds of people volunteered to take part in Yats commercial
Great turnout at launch of Greenwood & Chicago stores
To learn more about how Firebelly Marketing can
help you develop and implement a successful social
   media marketing camp...
Social Media Marketing Strategy
Social Media Marketing Strategy
Social Media Marketing Strategy
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Social Media Marketing Strategy

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Three social media marketing campaign case studies from Indianapolis Internet and social media marketing firm Firebelly Marketing.

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  • Hay! Thank you for wonderful social media marketing strategies, guide and information. I agree that using the power of it properly can make any business successful. Because it has good potential which needs to be figure out for our use.

    Video Marketing Online to Get Most Out Of The Social Media Marketing Strategies http://www.YoutubeTrafficMarketing.com
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Social Media Marketing Strategy

  1. 1. Social Media Landscape
  2. 2. The Top 10
  3. 3. The 4 Cs of Social Media Community Connectivity Collaboration Conversation
  4. 4. Conversations are positive...
  5. 5. and not so positive...
  6. 6. Case Study #1: J.C. Hart
  7. 7. Goals Increase exposure and traffic to company site
  8. 8. Goals • Increase the J.C. Hart website ranking in the Google SERPs for the term “Indianapolis apartments” • Increase J.C. Hart’s results in image and video searches • Be a market leader in social media and generate buzz with prospects and residents
  9. 9. Strategies Create online “spaces” for residents and prospects
  10. 10. Strategies • Replace traditional paper community newsletters with blogs. Each blog post contains backlinks to the J.C. Hart website with the term “Indianapolis apartments” • Establish Myspace and Facebook pages for each community. Use existing email lists to invite residents to join. • Create a Flickr account with property photos optimized for image search • Establish a YouTube channel and launch a resident video contest for user-generated content and testimonials
  11. 11. Results Traffic to site up. Property occupancy rates ahead of industry averages by 10-15%
  12. 12. The J.C. Hart website went from being ranked #530 in the Google SERPs for the term “Indianapolis apartments” to #14. *More work is being done to get site on the 1st page of the Google SERPs
  13. 13. Top 10 Website Traffic Sources
  14. 14. Top video & image search results for “Indianapolis apartments”
  15. 15. Video contest a hit with residents and is getting good publicity
  16. 16. Case Study #2: Mo’s Irish Pub
  17. 17. Goals Launch restaurant and build community
  18. 18. Goals • Help the restaurant launch in a new market using a combination of traditional and social media • Build buzz to build traffic for restaurant
  19. 19. Strategies Build SNS-based communities and generate conversations
  20. 20. Strategies • Create a Myspace community and target people 21+ who drink alcohol and live within a 5 mile radius of the pub. • Engage print and TV media on opening day and create online video for social media of opening day activities • Create an “I Love Mo’s Irish Pub” group on Facebook. Fans receive free T-shirt for joining • Distributed “virtual pints” to all new Myspace friends. These could be redeemed for real pints on “Myspace Monday” meetups • Create more results on first page of Google SERPs
  21. 21. Results Huge opening with all launch goals being met and...
  22. 22. Over 1,100 local friends on Myspace
  23. 23. Thriving online community with ongoing conversations
  24. 24. Increased traffic on Monday nights
  25. 25. Identified & resolved a major customer dissatisfaction issue
  26. 26. Featured in Hospitality Technology magazine
  27. 27. Case Study #3: Yats
  28. 28. Goals Generate awareness, online traffic, and traffic to the restaurants
  29. 29. Goals • Duplicate Yats onsite energy in the online space • Converge traditional and social media • Increase website traffic • Create more Yats results in the Google SERPs • Increase the number of positive reviews online • Create awareness for Greenwood and Chicago store openings
  30. 30. Strategies Extend community feel online and generate participation
  31. 31. Strategies • Create Myspace and Facebook accounts to facilitate dialog online • Create Facebook profile for Joe Vuskovich allowing access and dialog that people generally are unable to obtain in the restaurant • Use these Myspace and Facebook pages to create awareness and generate traffic to new stores • Use online friends to recruit from for a Yats commercial to be posted on YouTube and other social media profiles
  32. 32. Results Vibrant online community with insight and energy
  33. 33. The Yats website receives over 7K visits a month. The online menu receives 5K visits a month. There are 10K patrons who eat at an Indiana Yats location every month.
  34. 34. Increased content and positive reviews in Google SERPs
  35. 35. Community of 5,000 members
  36. 36. Hundreds of people volunteered to take part in Yats commercial
  37. 37. Great turnout at launch of Greenwood & Chicago stores
  38. 38. To learn more about how Firebelly Marketing can help you develop and implement a successful social media marketing campaign, visit us online at: www.firebellymarketing.com

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