Class project on a hypothetical digital campaign for Caesars palace

1. Digital Campaign

2. About Caesar’s Palace Las Vegas
 Over 131,000 sq. ft.
 Roman themed resort
 One of the largest casino’s Located between the
Bellagio and the Mirage

3. Campaign Target Market
 Young professionals/couples ages 21 to 30
 Vacationers, young professionals,
 Gaining long-term loyal customers
 Las Vegas image beneficial
 High Competition
 Bellagio
 Mirage
 MGM Grand
 The Wynn

4. Campaign Goals
 Primary
 Increase target market occupancy rates
 Increase Instagram account followers
 Secondary
 Increase engagement with target market via social
networks
 Increase loyalty through engagement
 Become the premier resort destination for young adults

5. Caesar’s Current Digital Presence
 Facebook, Twitter, Foursquare
 Instagram underdeveloped
 200 million Users
 43% of users ages 18 to 29
 Current Instagram Status

6. Digital Campaign Idea
 #HAILCAESAR Instagram Contest
 Campaign will last 2 months
 All @CaesarsPalace followers eligible
 Best “Caesar” costume/impersonation
 Use Hash tag #HAILCAESAR to track entries
 Entry with most likes after 2 months wins
 all inclusive 4 night stay for 4

7. Campaign Announcement
 Contest announced on various digital mediums
 Social Media
 Facebook, Twitter, Instagram, Foursquare
 Blogs
 Caesar’s Palace blog
 Vacation, Travel, Gaming, and Resort blogs
 CaesarsPalace.com
 Announcement posts keyword optimized

8. Additional Campaign Details
 Budget
 Under $250,000
 Recent financial woes
 Contest reminder posts
 Daily on social networks
 Weekly on blogs/website
 Increase engagement across digital mediums
 Posts, comments
 Responding to fan/follower comments, complaints,
praise

9. Conclusion
 Low cost but effective campaign
 Turns digital weakness into strength
 Campaign objectives
1. Gain Instagram followers
2. Engage with target market through instagram
3. Gain customer loyalty through engagement
4. Increase physical traffic from target market