Business Plan

1. Aquasave
#for cleaner a tomorrow
Aquasave
#for a cleaner tomorrow
Presented By: Sai Kumar Nayak, UM22234

2. Aquasave
#for cleaner a tomorrow
Aquasave
#for a cleaner tomorrow
Value Proposition
1. One-Stop Destination for all water related problems.
• Total water management
• Grey Water and Wastewater Treatment
• Clean Drinking Water
• Rain Water Harvesting
2. Offerings:
• Installation, commissioning, operation and management of drinking water systems, RO/DM plants, Filters etc.
• Apps and website for resolving interruptions/complaints, tracking water/energy consumption trends, and capturing voice of customers
• Compliance monitoring to uphold latest municipal/government norms
• Reducing water stress for costumers.

3. Aquasave
#for cleaner a tomorrow
Activities Partners Relationships Customers
1. Total water management plan and
operational services.
2. Installation of appropriate equipment.
3. Selling of Specialty Chemicals for
maintenance of equipment and services
involved.
4. Designing of custom rain water
harvesting plan for your spaces.
5. Helping customers meet their guidelines
for government approvals.
6. Reducing the water stress for your spaces.
1. Manpower outsourcing firms for Highly
Skilled and Semi-Skilled resources.
2. OEM’s of Water technologies.
3. Logistics and Warehousing providers.
4. Specialty Chemical Manufacturers.
1. Customized system set-up to meet
peculiar water management
challenges
2. 24*7 stand-by technical services
team
3. Transparent complaint resolution and
feedback mechanism aided with
digital tools
Our major focus areas are to provide
quality water management services for:
1. Large and Small Restraunt
2. Large and Small Residential
Buildings
3. Commercial Buildings
4. Office Spaces
5. Educational Institutions
In Tier-2 cities and small parts of Tier-1
cities.
Resources Channels
1. Strategic partnership with OEMs
2. Skilled workforce
3. Localized support system
4. Digital interface
1. B2B Channels:
Using direct distribution channels
through technical selling, Expo’s and
Website Enquiry.
Business Strategy:

4. Aquasave
#for cleaner a tomorrow
Cost and Revenue Model:
Fixed Expenditure Tentative Amount Revenue Source Tentative Amount
Cost of Installation and consumables 4,00,000 15%-20% Commission 60,000
Assuming Installation of 2m3/hr Filter & RO system for a 50 flats residential complex.
Average per day consumption of a person is 235 L.
And considering each family with 4 person.
Total Water need = 235*50*40 = 47000L or 47 m3
Variable Expenditure Tentative Amount Revenue Source Tentative Amount
Operation and Maintenance cost 10,000 40% Margin on all cost 32000
Manpower Cost ( unskilled and Technical) 40,000
Overhead Cost ( Marketing, Digital Solution,
Freight Charges and Warehousing )
30,000
Assuming Installation of 2m3/hr Filter & RO system for a 50 flats residential complex.
Average per day consumption of a person is 235 L.
And considering each family with 4 person.
Total Water need = 235*50*40 = 47000L or 47 m3
Considering the offer based on per m3 of water treated as Rs 100 with a guaranteed min operation for 24 days.
Ref: https://www.safewater.org/fact-sheets-1/2017/1/23/water-consumption#:~:text=The%20Safe%20Drinking%20Water%20Foundation's,amount%20of%20water%20to%20use..

5. Aquasave
#for cleaner a tomorrow
Marketing Strategy
POSITIONING PRICE PLACE PROMOTION
Targeting the small and
large residential , office
spaces, commercial and
restraunt complexes in
urban water stress areas
of tier-1 and tier-2 cities
Pricing based on per day
consumption basis with a
minimum fixed consumption
rate with all bundled services
Tier 1 and Tier 2 water stress
cities with increasing rate of
urbanization and stringent
government policies for
consumption and discharge
of water
1. Print Promotion
2. Social Media Promotion
3. Technical Events and
conclaves.
4. Airports and other posh
areas.
Distribution Channels
Direct Channel will be used to provide these services. In combination with the other key stake holders providing services to the company for the
execution of business.
1. Technical Selling.
2. Website Enquiry.
3. Bidding
4. Technical Expo’s
Would be some of the channels to be used for selling of the service.

6. Aquasave
#for cleaner a tomorrow
Thank You!!