Sming is a social messaging app created in India that operates in over 100 countries globally. It allows for social messaging through features like video, music, images and text messages. Sming targets young users between ages 18 to 35 and aims to become the operating system for mobile users in emerging markets. Its strategy is to release updates every 7.5 days to constantly improve features and outperform competitors by optimizing the app, localizing it for different regions, and using targeted word-of-mouth marketing.

1. SMING

2. Created
and
developed
in India

3. Operates in
more than
100
countries
across the
globe

4. Social
messaging
Music
Video
Documents
Photos
ANY SOCIAL
MESSENGER

5. SMING
Social
messaging
• Videos
• Music
• Images
SMS
• Free text
message
Voice
calling
• Voice calling
over 2g, 3g
and Wi-Fi
Language
• Supports
regional
language

6. Sming mainly targeted at young
audience between 18 and 35 years of
age

7. HAVE LOOK TO
KILL FOR CHAT
THEMES
GRAPHIC
STICKERS
PRIVACY
USER EXPERIENCE

8. SITUATION
ANALYSIS

9. COMPETITION

12. GOAL

13. USER BASE
5 M
2012
10 M
2013
25 M
2014
>50 M
By
2016

14. 2012 2013 2014 2015
Revenue 10 30 60 100
10
30
60
100
0
20
40
60
80
100
120
REVENUE(MIL$)
YEAR
Revenue Vs Year

15. 1 BILLION MESSAGES EACH DAY

16. to build
SMING
as an
operating
system
for a mobile-first
emerging market

17. STRATEGY

18. One new
update
every 7.5
days

19. Introduce
Group chat
and offline mode

20. Integrate
live
scores

21. TACTICS

22. App Optimization
constantly added
cutting-edge
features to
outperform

23. Target “potential”
customers via
App Localization
& Regional
Stickers

25. WORD OF MOUTH MARKETING

26. IMPLEMENTATION

27. Acquiring
funding from
different
organisations

28. PLAN A PROPER SCHEDULE
Divide schedule into pre-
launch and post-launch period

29. CREDITS
1. http://www.istockphoto.com
2. Google images

30. THANK YOU

31. DISCLAMER
Created by Aviral Kotangle, ICT Mumbai during
marketing internship under guidance of Prof Sameer
Mathur