Mayor Oberlie's campaign against cancer aims to raise awareness about breast and prostate cancer, emphasizing early detection and risk reduction. The campaign includes various community initiatives such as the 'Community Project in Pink,' the annual 'Plunge for a Cure,' and a chili cook-off, all aimed at promoting cancer awareness and fundraising for cancer organizations. Volunteers play a crucial role in distributing information and resources, affecting many families impacted by cancer in the community.